{"id":14156,"date":"2022-03-29T13:43:22","date_gmt":"2022-03-29T11:43:22","guid":{"rendered":"https:\/\/www.nextweb.cat\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/"},"modified":"2024-06-27T10:21:05","modified_gmt":"2024-06-27T08:21:05","slug":"marqueting-digital-per-a-autonoms-i-pimes","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/","title":{"rendered":"M\u00e0rqueting digital per a aut\u00f2noms i Pimes"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5a2d772473\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5a2d772473\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Que_es_una_petita_empresa\" >Qu\u00e8 \u00e9s una petita empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Que_es_el_que_es_coneix_com_a_marqueting_digital\" >Qu\u00e8 \u00e9s el que es coneix com a m\u00e0rqueting digital?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Com_funcionen_les_xarxes_socials_en_el_marqueting_digital_per_a_autonoms_i_pimes\" >Com funcionen les xarxes socials en el m\u00e0rqueting digital per a aut\u00f2noms i pimes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Publicitat_online_o_offline_per_a_petites_empreses\" >Publicitat online o offline per a petites empreses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Avantatges_i_desavantatges_de_la_publicitat_en_linia_i_offline_en_marqueting_digital_per_a_autonoms\" >Avantatges i desavantatges de la publicitat en l\u00ednia i offline en m\u00e0rqueting digital per a aut\u00f2noms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Quins_son_alguns_dels_beneficis_de_la_publicitat_online_per_als_autonoms_i_pimes\" >Quins s\u00f3n alguns dels beneficis de la publicitat online per als aut\u00f2noms i pimes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Com_es_mesura_el_retorn_de_la_inversio_de_la_publicitat_offline\" >Com es mesura el retorn de la inversi\u00f3 de la publicitat offline?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Que_es_SEO_i_SEM_i_com_ajuden_als_autonoms_i_les_pimes\" >Qu\u00e8 \u00e9s SEO i SEM i com ajuden als aut\u00f2noms i les pimes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#SEO_significa_optimitzacio_de_motors_de_cerca\" >SEO significa optimitzaci\u00f3 de motors de cerca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#SEM_significa_marqueting_de_motors_de_cerca\" >SEM significa m\u00e0rqueting de motors de cerca<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Quina_es_la_diferencia_entre_el_marqueting_de_continguts_i_els_anuncis_pagats\" >Quina \u00e9s la difer\u00e8ncia entre el m\u00e0rqueting de continguts i els anuncis pagats?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Com_impacta_el_mon_digital_en_la_seva_estrategia_de_marqueting_per_a_petites_empreses\" >Com impacta el m\u00f3n digital en la seva estrat\u00e8gia de m\u00e0rqueting per a petites empreses?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Estrategies_de_publicitat_digital_que_converteixen_visitants_en_clients\" >Estrat\u00e8gies de publicitat digital que converteixen visitants en clients<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Algunes_estrategies_de_publicitat_digital_son\" >Algunes estrat\u00e8gies de publicitat digital s\u00f3n:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Estrategies_de_Marqueting_Digital_per_a_autonoms_i_Pimes_per_a_augmentar_els_ingressos\" >Estrat\u00e8gies de M\u00e0rqueting Digital per a aut\u00f2noms i Pimes per a augmentar els ingressos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/#Com_tenir_exit_amb_una_estrategia_Marqueting_Digital_per_a_autonoms_i_pimes\" >Com tenir \u00e8xit amb una estrat\u00e8gia M\u00e0rqueting Digital per a aut\u00f2noms i pimes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_es_una_petita_empresa\"><\/span>Qu\u00e8 \u00e9s una petita empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T&#8217;explicarem com fer m\u00e0rqueting digital per a aut\u00f2noms i pimes, per\u00f2 abans necessitem saber&#8230; Qu\u00e8 entenem per pime? Hi ha moltes maneres de definir una petita empresa. Una forma \u00e9s definir-ho com <strong>un negoci de propietat i operaci\u00f3 independent amb menys de 500 empleats<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed definida, tenim per exemple el nombre de petites empreses als Estats Units que s&#8217;estima en al voltant de 64,1 milions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La quantitat de petites empreses al Canad\u00e0 \u00e9s d&#8217;aproximadament 1,3 milions i la quantitat de petites empreses a Espanya (dades de l&#8217;any 2021) \u00e9s d&#8217;aproximadament 2.872.000 pimes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-1.jpg\" alt=\"M\u00e0rqueting digital per a pimes\" class=\"wp-image-13944\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-1.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-1-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-1-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_es_el_que_es_coneix_com_a_marqueting_digital\"><\/span>Qu\u00e8 \u00e9s el que es coneix com a m\u00e0rqueting digital?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e0rqueting digital <strong>\u00e9s el proc\u00e9s de promocionar productes o serveis utilitzant tecnologies digitals<\/strong>, com les xarxes socials, els motors de cerca i la publicitat en l\u00ednia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/www.nextweb.cat\/ca\/marketing-digital-a-barcelona\/\">m\u00e0rqueting digital <\/a>\u00e9s un tipus de m\u00e0rqueting que utilitza tecnologia digital per a promocionar productes o serveis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inclou una varietat d&#8217;activitats, des de <strong>publicitat web tradicional<\/strong> fins a altres formes com el <strong>m\u00e0rqueting de contingut<\/strong> i l&#8217;optimitzaci\u00f3 <strong>de motors de cerca<\/strong> (SEO).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els especialistes en m\u00e0rqueting digital poden usar una s\u00e8rie d&#8217;eines diferents per a aconseguir els seus objectius.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;objectiu principal del <a href=\"https:\/\/www.nextweb.cat\/ca\/marketing-digital-a-barcelona\/\">m\u00e0rqueting digital<\/a> \u00e9s <strong>generar oportunitats de venda<\/strong> per al negoci de l&#8217;empresa a trav\u00e9s de canals en l\u00ednia <strong>perqu\u00e8 puguin fer cr\u00e9ixer el seu negoci<\/strong>.<\/p>\n\n\n<p><iframe id=\"ep-chart-41c5df07-d25e-4b70-8287-75cb9b5c399a\" src=\"https:\/\/www.epdata.es\/embed\/41c5df07-d25e-4b70-8287-75cb9b5c399a\/450\" style=\"width: 100%; min-height: 450px; overflow: hidden;\" frameborder=\"0\" scrolling=\"no\" height=\"450\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_funcionen_les_xarxes_socials_en_el_marqueting_digital_per_a_autonoms_i_pimes\"><\/span>Com funcionen les xarxes socials en el m\u00e0rqueting digital per a aut\u00f2noms i pimes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les xarxes socials poden ser una tasca descoratjadora. \u00c9s molt f\u00e0cil sentir-se aclaparat per la quantitat de contingut i la quantitat de persones en aquestes plataformes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I pot ser dif\u00edcil saber qu\u00e8 publicar i quan. Per\u00f2 aqu\u00ed hi ha algunes coses que has de saber: <em>Les xarxes socials tenen a veure amb el comprom\u00eds: no es tracta nom\u00e9s de publicar i esperar &#8220;M&#8217;agrada&#8221; o accions.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hem d&#8217;interactuar amb els seguidors,<\/strong> respondre als seus comentaris i preguntes, demanar-los comentaris i compartir les seves publicacions perqu\u00e8 sentin que s\u00f3n part d&#8217;una cosa m\u00e9s gran.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicitat_online_o_offline_per_a_petites_empreses\"><\/span>Publicitat online o offline per a petites empreses?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La publicitat en l\u00ednia generalment \u00e9s m\u00e9s f\u00e0cil de mesurar, per\u00f2 <strong>pot ser m\u00e9s costosa<\/strong> si l&#8217;empresa no t\u00e9 un gran pressupost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La publicitat offline generalment \u00e9s menys costosa, per\u00f2 pot ser dif\u00edcil mesurar la <strong>rendibilitat de la inversi\u00f3 (ROI)<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-3.jpg\" alt=\"\" class=\"wp-image-13948\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-3.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-3-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-3-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avantatges_i_desavantatges_de_la_publicitat_en_linia_i_offline_en_marqueting_digital_per_a_autonoms\"><\/span>Avantatges i desavantatges de la publicitat en l\u00ednia i offline en m\u00e0rqueting digital per a aut\u00f2noms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha dos tipus de publicitat: <em>offline i online.<\/em> Els avantatges de <strong>la publicitat offline s\u00f3n que els anuncis es poden veure en qualsevol moment i s\u00f3n m\u00e9s interactius<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Els desavantatges per a ells s\u00f3n que poden costar m\u00e9s<\/strong>, arribar a un p\u00fablic m\u00e9s redu\u00eft i \u00e9s possible que no cre\u00efn un impacte tan significatiu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els anuncis en l\u00ednia tenen l&#8217;avantatge de ser f\u00e0cils de mesurar en termes d&#8217;audi\u00e8ncia i efectivitat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quins_son_alguns_dels_beneficis_de_la_publicitat_online_per_als_autonoms_i_pimes\"><\/span>Quins s\u00f3n alguns dels beneficis de la publicitat online per als aut\u00f2noms i pimes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un dels molts beneficis de la publicitat online \u00e9s la capacitat de realitzar un seguiment del retorn de la inversi\u00f3 de la seva empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pots veure f\u00e0cilment quants clients est\u00e0 obtenint i qu\u00e8 estan comprant, perqu\u00e8 pugui veure qu\u00e8 funciona i qu\u00e8 no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 t\u00e9 molt control sobre on apareixen els seus anuncis i quan apareixen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_es_mesura_el_retorn_de_la_inversio_de_la_publicitat_offline\"><\/span>Com es mesura el retorn de la inversi\u00f3 de la publicitat offline?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La publicitat offline, com les tanques publicit\u00e0ries, \u00e9s una forma de publicitat que es mesura per la quantitat d&#8217;impressions que ha realitzat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encara que no t\u00e9 un cost fix com els mitjans digitals, el retorn de la inversi\u00f3 per a la publicitat fora de l\u00ednia es pot calcular mesurant quantes vegades s&#8217;ha realitzat una sola impressi\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El retorn de la inversi\u00f3 pot ser dif\u00edcil de mesurar per a algunes formes de publicitat fora de l\u00ednia, com a tanques publicit\u00e0ries, perqu\u00e8 no produeixen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_es_SEO_i_SEM_i_com_ajuden_als_autonoms_i_les_pimes\"><\/span>Qu\u00e8 \u00e9s SEO i SEM i com ajuden als aut\u00f2noms i les pimes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-4.jpg\" alt=\"M\u00e0rqueting digital per a pimes\" class=\"wp-image-13950\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-4.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-4-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-4-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SEO i SEM s\u00f3n dues estrat\u00e8gies de m\u00e0rqueting diferents que una empresa pot utilitzar per a ajudar al seu creixement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_significa_optimitzacio_de_motors_de_cerca\"><\/span>SEO significa optimitzaci\u00f3 de motors de cerca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta \u00e9s una estrat\u00e8gia de m\u00e0rqueting en l\u00ednia on l&#8217;objectiu \u00e9s posicionar-se m\u00e9s alt en els motors de cerca com Google, Bing i Yahoo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEM_significa_marqueting_de_motors_de_cerca\"><\/span>SEM significa m\u00e0rqueting de motors de cerca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest \u00e9s un tipus d&#8217;estrat\u00e8gia de m\u00e0rqueting digital que s&#8217;enfoca a augmentar la visibilitat d&#8217;un lloc web o negoci en les p\u00e0gines de resultats dels motors de cerca (SERP).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;optimitzaci\u00f3 <a href=\"https:\/\/www.nextweb.cat\/2020\/06\/22\/como-mantener-el-seo-despues-de-un-rediseno-web\/\">dels motors de cerca<\/a> \u00e9s una t\u00e8cnica que ajuda a millorar la classificaci\u00f3 del seu lloc web o blog en les p\u00e0gines de resultats dels motors de cerca (SERP) com Google, Bing i Yahoo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es tracta de millorar la qualitat i la quantitat d&#8217;enlla\u00e7os que apunten al seu lloc des d&#8217;altres llocs en la web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/support.google.com\/google-ads\/topic\/10513839?hl=es&amp;ref_topic=10287124,3181080,3126923,\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e0rqueting de motors de cerca<\/a> (SEM) es refereix a les campanyes publicit\u00e0ries que s&#8217;executen a trav\u00e9s dels motors de cerca. Les m\u00e9s populars s\u00f3n:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Anuncis de cerca (est\u00e0ndard) amb anuncis en els resultats de cerca<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Google Ads Tutorials: Intro to Display\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/Fa0TNE7uvFY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2. Campanyes de cerca de fitxa de producte Google Shoping<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Campanyes de display amb anuncis d&#8217;imatge<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Campanyes de v\u00eddeo en YouTube<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quina_es_la_diferencia_entre_el_marqueting_de_continguts_i_els_anuncis_pagats\"><\/span>Quina \u00e9s la difer\u00e8ncia entre el m\u00e0rqueting de continguts i els anuncis pagats?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-5.jpg\" alt=\"M\u00e0rqueting Digital per a aut\u00f2noms i pimes\" class=\"wp-image-13952\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-5.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-5-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-5-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El m\u00e0rqueting de continguts<\/strong> \u00e9s una forma de m\u00e0rqueting que se centra a generar confian\u00e7a i credibilitat amb els clients potencials brindant-los informaci\u00f3 \u00fatil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El prop\u00f2sit del <a href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/\">m\u00e0rqueting de continguts<\/a> \u00e9s crear contingut d&#8217;alta qualitat per a atreure visitants, els qui es convertiran en clients potencials per a l&#8217;empresa.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextweb wp-block-embed-nextweb\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Ni0GurIDzT\"><a href=\"https:\/\/www.nextweb.cat\/2021\/08\/01\/marketing-de-contenidos-planificacion-de-estrategias\/\">Marketing de Contenidos: planificaci\u00f3n de estrategias<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Marketing de Contenidos: planificaci\u00f3n de estrategias&#8221; &#8212; NEXTWEB\" src=\"https:\/\/www.nextweb.cat\/2021\/08\/01\/marketing-de-contenidos-planificacion-de-estrategias\/embed\/#?secret=Q7ZK4LcY58#?secret=Ni0GurIDzT\" data-secret=\"Ni0GurIDzT\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Els anuncis pagats s\u00f3n anuncis pagats pels anunciants. En general, es troben en les <strong>plataformes de xarxes socials<\/strong>, com Facebook i Instagram, o en les p\u00e0gines de resultats dels motors de cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La principal difer\u00e8ncia entre el m\u00e0rqueting de continguts i els anuncis pagats \u00e9s l&#8217;enfocament de cada tipus de m\u00e0rqueting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e0rqueting de continguts s&#8217;enfoca a brindar informaci\u00f3 \u00fatil mentre que els anuncis pagaments s&#8217;enfoquen m\u00e9s a generar vendes a trav\u00e9s de clics o impressions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-2.jpg\" alt=\"Estrat\u00e8gies digitals per a petites empreses\" class=\"wp-image-13946\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-2.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-2-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-2-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_impacta_el_mon_digital_en_la_seva_estrategia_de_marqueting_per_a_petites_empreses\"><\/span>Com impacta el m\u00f3n digital en la seva estrat\u00e8gia de m\u00e0rqueting per a petites empreses?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00f3n digital ha impactat l&#8217;estrat\u00e8gia de m\u00e0rqueting d&#8217;una petita empresa de moltes maneres. <em>Ha canviat la forma en qu\u00e8 fem m\u00e0rqueting i ara \u00e9s m\u00e9s f\u00e0cil arribar als clients. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les plataformes de xarxes socials com Facebook, Instagram, TikTok, Twitter i LinkedIn han facilitat que les petites empreses interactu\u00efn amb el seu p\u00fablic objectiu<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategies_de_publicitat_digital_que_converteixen_visitants_en_clients\"><\/span>Estrat\u00e8gies de publicitat digital que converteixen visitants en clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La publicitat digital \u00e9s un proc\u00e9s de promoci\u00f3 de marques i productes en Internet. La publicitat digital inclou una gamma de diferents estrat\u00e8gies que tenen com a objectiu convertir als visitants en clients.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Algunes_estrategies_de_publicitat_digital_son\"><\/span>Algunes estrat\u00e8gies de publicitat digital s\u00f3n:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Mostrar anuncis, que \u00e9s la forma m\u00e9s simple d&#8217;anunci digital, es pot veure com a anuncis publicitaris i finestres emergents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; M\u00e0rqueting de motors de cerca (Search Engine M\u00e0rqueting, o SEM) que apunta a paraules clau en motors de cerca com Google, Yahoo i Bing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Social M\u00e8dia M\u00e0rqueting (SMM) que utilitza plataformes de xarxes socials com Facebook, Twitter, YouTube per a promoure contingut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Email M\u00e0rqueting que envia missatges promocionals directament a les safates d&#8217;entrada dels usuaris<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-7.jpg\" alt=\"M\u00e0rqueting digital per a aut\u00f2noms\" class=\"wp-image-13958\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-7.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-7-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-7-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategies_de_Marqueting_Digital_per_a_autonoms_i_Pimes_per_a_augmentar_els_ingressos\"><\/span>Estrat\u00e8gies de M\u00e0rqueting Digital per a aut\u00f2noms i Pimes per a augmentar els ingressos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El M\u00e0rqueting digital per a aut\u00f2noms i pimes \u00e9s una eina poderosa perqu\u00e8 les petites empreses arribin al seu p\u00fablic objectiu. \u00c9s important que els propietaris de petites empreses comprenguin que el m\u00e0rqueting digital pot ser una forma molt rendible d&#8217;arribar als clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les estrat\u00e8gies de m\u00e0rqueting digital solen ser una s\u00e8rie de t\u00e0ctiques que s&#8217;utilitzen juntes per a aconseguir el resultat desitjat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Una estrat\u00e8gia pot ser tan simple com comprar anuncis en les xarxes socials o tan complexa com crear una botiga en l\u00ednia i invertir en SEO<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les seg\u00fcents estrat\u00e8gies s\u00f3n algunes de les estrat\u00e8gies de m\u00e0rqueting digital m\u00e9s comunes utilitzades pels propietaris de petites empreses:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1) Optimitzaci\u00f3 de motors de cerca (SEO)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2) Publicitat de pagament<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3) M\u00e0rqueting de xarxes socials<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4) M\u00e0rqueting de continguts<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5) M\u00e0rqueting per correu electr\u00f2nic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6) M\u00e0rqueting d&#8217;influenciadors<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_tenir_exit_amb_una_estrategia_Marqueting_Digital_per_a_autonoms_i_pimes\"><\/span>Com tenir \u00e8xit amb una estrat\u00e8gia M\u00e0rqueting Digital per a aut\u00f2noms i pimes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-8.jpg\" alt=\"M\u00e0rqueting per a petites empreses\" class=\"wp-image-13960\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-8.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-8-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/03\/Marketing-digital-para-pymes-8-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;estrat\u00e8gia digital \u00e9s un pla que ajuda les petites i mitjanes empreses a desenvolupar i gestionar la seva pres\u00e8ncia digital. \u00c9s una part essencial de qualsevol estrat\u00e8gia de m\u00e0rqueting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Una bona estrat\u00e8gia digital hauria d&#8217;incloure el seg\u00fcent:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Una comprensi\u00f3 clara del teu p\u00fablic objectiu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Una comprensi\u00f3 clara de la teva marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; El desenvolupament d&#8217;un \u201cmapa de viatge\u201d del client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Dirigir-se als canals apropiats segons sigui el teu p\u00fablic objectiu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Desenvolupar un pla de contingut que s&#8217;aline\u00ef amb les prefer\u00e8ncies del client<br><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">A <strong>Nextweb<\/strong> podem ajudar-te a crear el <strong>pla de m\u00e0rqueting digital <\/strong>que el teu projecte necessita.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">CONTACTA AMB NOSALTRES<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 \u00e9s una petita empresa T&#8217;explicarem com fer m\u00e0rqueting digital per a aut\u00f2noms i pimes, per\u00f2 abans necessitem saber&#8230; Qu\u00e8 entenem per pime? Hi ha moltes maneres de definir una petita empresa. Una forma \u00e9s definir-ho com un negoci de propietat i operaci\u00f3 independent amb menys de 500 empleats. Aix\u00ed definida, tenim per exemple el&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[70,216],"tags":[],"class_list":["post-14156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos-2","category-marqueting-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e0rqueting digital per a aut\u00f2noms i Pimes - Nextweb<\/title>\n<meta name=\"description\" content=\"El m\u00e0rqueting digital per a aut\u00f2noms i pimes \u00e9s una eina poderosa perqu\u00e8 puguin arribar al seu p\u00fablic objectiu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/29\/marqueting-digital-per-a-autonoms-i-pimes\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e0rqueting digital per a aut\u00f2noms i Pimes - 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