{"id":14363,"date":"2022-04-05T10:13:24","date_gmt":"2022-04-05T08:13:24","guid":{"rendered":"https:\/\/www.nextweb.cat\/2022\/04\/05\/4-consells-per-a-crear-pagines-de-desti-en-2022\/"},"modified":"2022-04-05T21:49:39","modified_gmt":"2022-04-05T19:49:39","slug":"4-consells-per-a-crear-pagines-de-desti-en-2022","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/4-consells-per-a-crear-pagines-de-desti-en-2022\/","title":{"rendered":"4 consells per a crear p\u00e0gines d&#8217;aterratge en 2022"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Crear p\u00e0gines de dest\u00ed, p\u00e0gines d&#8217;aterratge o landing pages, s\u00f3n elements fonamentals dins d&#8217;una <strong>estrat\u00e8gia de inbound m\u00e0rqueting.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5a3dd03d3f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5a3dd03d3f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/4-consells-per-a-crear-pagines-de-desti-en-2022\/#Que_entenem_per_pagines_daterratge\" >Qu\u00e8 entenem per p\u00e0gines d&#8217;aterratge?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/4-consells-per-a-crear-pagines-de-desti-en-2022\/#Concordanca_amb_la_publicitat_i_les_paraules_clau\" >Concordan\u00e7a amb la publicitat i les paraules clau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/4-consells-per-a-crear-pagines-de-desti-en-2022\/#Fem_servir_%E2%80%9CAbove_the_Fold%E2%80%9D\" >Fem servir &#8220;Above the Fold&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/4-consells-per-a-crear-pagines-de-desti-en-2022\/#Crear_pagines_daterratge_amb_una_bona_estrategia_SEO\" >Crear p\u00e0gines d&#8217;aterratge amb una bona estrat\u00e8gia SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/4-consells-per-a-crear-pagines-de-desti-en-2022\/#Espai_minim_per_a_senyals_i_efectes_visuals\" >Espai m\u00ednim per a senyals i efectes visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/4-consells-per-a-crear-pagines-de-desti-en-2022\/#Conclusio_consells_per_a_crear_pagines_daterratge\" >Conclusi\u00f3: consells per a crear p\u00e0gines d&#8217;aterratge<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/4-consells-per-a-crear-pagines-de-desti-en-2022\/#Tens_dubtes_de_com_crear_pagines_daterratge\" >Tens dubtes de com crear p\u00e0gines d&#8217;aterratge?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_entenem_per_pagines_daterratge\"><\/span>Qu\u00e8 entenem per p\u00e0gines d&#8217;aterratge?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s el lloc on arriben els usuaris despr\u00e9s d&#8217;haver fet clic des d&#8217;una anomenada a l&#8217;acci\u00f3 en m\u00e0rqueting (CTA).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>La p\u00e0gina de dest\u00ed podria tractar-se d&#8217;una campanya de pagament per clic (Google Ads), un post en les xarxes socials, aix\u00ed com un b\u00e0ner o una acci\u00f3 de m\u00e0rqueting mitjan\u00e7ant correu electr\u00f2nic.<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Durant la creaci\u00f3 d&#8217;una p\u00e0gina d&#8217;aterratge, cal tenir sempre en compte com a objectiu que l&#8217;usuari &#8220;converteixi&#8221; (realitzi una acci\u00f3 desitjada).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja que les p\u00e0gines de dest\u00ed <strong>estan m\u00e9s enfocades a les conversions en comparaci\u00f3 amb la resta de les seves p\u00e0gines<\/strong>, com ara la seva p\u00e0gina d&#8217;inici, aposti per la simplicitat igual que la contund\u00e8ncia, de manera que els visitants o els potencials clients facin l&#8217;acci\u00f3 desitjada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Concordanca_amb_la_publicitat_i_les_paraules_clau\"><\/span> Concordan\u00e7a amb la publicitat i les paraules clau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els amos de p\u00e0gines web <strong>vinculen les p\u00e0gines de dest\u00ed amb anuncis pagats<\/strong> o les vinculen amb paraules clau espec\u00edfiques.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/04\/Landing-Page-con-palabras-clave-NEXTWEB.jpg\" alt=\"\" class=\"wp-image-14345\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/04\/Landing-Page-con-palabras-clave-NEXTWEB.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/04\/Landing-Page-con-palabras-clave-NEXTWEB-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/04\/Landing-Page-con-palabras-clave-NEXTWEB-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s per aix\u00f2 que els visitants esperen trobar el que busquen en una p\u00e0gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tret que el missatge de la seva p\u00e0gina de dest\u00ed coincideixi amb l&#8217;anunci o la paraula clau rellevant, pot desviar-se f\u00e0cilment del lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El disseny de la p\u00e0gina web ha de ressaltar la missatgeria de nostra landing page per a treure-li el m\u00e0xim partit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fem_servir_%E2%80%9CAbove_the_Fold%E2%80%9D\"><\/span>Fem servir &#8220;Above the Fold&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En l&#8217;\u00e0mbit del m\u00e0rqueting en l\u00ednia, <strong>&#8220;above the fold&#8221;<\/strong> significa la p\u00e0gina visible sense haver de despla\u00e7ar-se.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com la meitat superior de la portada d&#8217;un peri\u00f2dic, els continguts que es mostren en aquesta secci\u00f3 capturen immediatament la mirada de l&#8217;usuari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s per aix\u00f2 que <strong>\u00e9s essencial col\u00b7locar una anomenada a l&#8217;acci\u00f3 (CTA)<\/strong> espec\u00edfica aqu\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existeixen moltes possibilitats d&#8217;utilitzar aquest apartat de manera efica\u00e7. Es pot incloure <em>una proposta exclusiva per a la venda<\/em>, <em>una convincent anomenada a l&#8217;acci\u00f3<\/em> i fins i tot <em>un t\u00edtol atractiu<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e8s que aquesta secci\u00f3 \u00e9s altament visible, impulsa al visitant de manera autom\u00e0tica al seguiment de les seves accions, la qual cosa <strong>incrementa les conversions de la nostra p\u00e0gina web<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crear_pagines_daterratge_amb_una_bona_estrategia_SEO\"><\/span>Crear p\u00e0gines d&#8217;aterratge amb una bona estrat\u00e8gia SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/04\/Paginas-de-aterrizaje-estrategia-SEO-NEXTWEB.jpg\" alt=\"\" class=\"wp-image-14342\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/04\/Paginas-de-aterrizaje-estrategia-SEO-NEXTWEB.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/04\/Paginas-de-aterrizaje-estrategia-SEO-NEXTWEB-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/04\/Paginas-de-aterrizaje-estrategia-SEO-NEXTWEB-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nextweb.cat\/2019\/11\/21\/optimizacion-motores-busqueda-seo\/\">L&#8217;optimitzaci\u00f3 de motors de cerca<\/a> \u00e9s essencial per al rendiment del seu lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara b\u00e9, per a les p\u00e0gines d&#8217;aterratge, el <strong>SEO espec\u00edfic constitueix un element clau per a la conversi\u00f3<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En lloc d&#8217;usar<\/strong> <strong>diverses paraules clau en una sola p\u00e0gina d&#8217;aterratge<\/strong>, \u00e9s prudent usar una paraula clau espec\u00edfica i espec\u00edfica per a la seva p\u00e0gina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Espai_minim_per_a_senyals_i_efectes_visuals\"><\/span>Espai m\u00ednim per a senyals i efectes visuals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El fet de <strong>mostrar els productes en funcionament<\/strong> \u00e9s una excel\u00b7lent manera que els visitants s&#8217;identifiquin amb els clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per a aix\u00f2, \u00e9s una bona idea <em>incorporar v\u00eddeos de presentaci\u00f3<\/em>, <em>fotografies, il\u00b7lustracions i fins i tot animacions<\/em> detallades en la <strong>landing page<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sabies que la ment humana \u00e9s capa\u00e7 de percebre les imatges <a href=\"https:\/\/www.businessinsider.es\/cerebro-humano-percibe-imagenes-15-segundos-retraso-1011803\">60.000 vegades abans que el text<\/a><\/strong>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La incorporaci\u00f3 d&#8217;aquests senyals visuals a la p\u00e0gina d&#8217;aterratge contribueix al fet que els visitants <strong>puguin contextualitzar els productes o serveis dins del seu propi entorn<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En sentir-se m\u00e9s connectats a aquest producte, els clients s\u00f3n m\u00e9s propensos a la compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusio_consells_per_a_crear_pagines_daterratge\"><\/span>Conclusi\u00f3: consells per a crear p\u00e0gines d&#8217;aterratge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les p\u00e0gines de dest\u00ed <strong>constitueixen les eines de m\u00e0rqueting<\/strong> id\u00f2nies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si se segueixen totes les pr\u00e0ctiques recomanades per a crear p\u00e0gines de dest\u00ed, es pot <strong>aconseguir una major conversi\u00f3<\/strong> per al lloc web i un <strong>augment de les vendes<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tens_dubtes_de_com_crear_pagines_daterratge\"><\/span> Tens dubtes de com crear p\u00e0gines d&#8217;aterratge?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No dubtis a posar-te en <a href=\"https:\/\/www.nextweb.cat\/ca\/contacte-amb-la-nostra-agencia-de-disseny-web\/\">contacte amb nosaltres<\/a> i t&#8217;ajudarem en tot el possible!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crear p\u00e0gines de dest\u00ed, p\u00e0gines d&#8217;aterratge o landing pages, s\u00f3n elements fonamentals dins d&#8217;una estrat\u00e8gia de inbound m\u00e0rqueting. Qu\u00e8 entenem per p\u00e0gines d&#8217;aterratge? \u00c9s el lloc on arriben els usuaris despr\u00e9s d&#8217;haver fet clic des d&#8217;una anomenada a l&#8217;acci\u00f3 en m\u00e0rqueting (CTA). La p\u00e0gina de dest\u00ed podria tractar-se d&#8217;una campanya de pagament per clic (Google&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[70,194],"tags":[],"class_list":["post-14363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos-2","category-consells-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 consells per a crear p\u00e0gines d&#039;aterratge en 2022 - NEXTWEB<\/title>\n<meta name=\"description\" content=\"Et deixem 4 consells per a crear p\u00e0gines d&#039;aterratge efectives enfocades a les millors conversions, eficaces i ben dissenyades. 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