{"id":14367,"date":"2022-04-05T16:06:23","date_gmt":"2022-04-05T14:06:23","guid":{"rendered":"https:\/\/www.nextweb.cat\/2022\/04\/05\/loptimitzacio-de-motors-de-cerca-seo\/"},"modified":"2022-06-27T09:25:16","modified_gmt":"2022-06-27T07:25:16","slug":"optimitzacio-de-motors-de-cerca","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/","title":{"rendered":"L&#8217;Optimitzaci\u00f3 de Motors de Cerca SEO"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5a2ca0ecdd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5a2ca0ecdd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/#%E2%9C%85_Loptimitzacio_de_motors_de_cerca_en_els_resultats_SEO\" >\u2705 L&#8217;optimitzaci\u00f3 de motors de cerca en els resultats SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/#Que_exploren_els_motors_de_cerca\" >Qu\u00e8 exploren&nbsp;els motors de cerca?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/#%E2%9C%85_6_maneres_dimpulsar_el_SEO\" >\u2705 6 maneres d&#8217;impulsar el SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/#%E2%9C%85_Aqui_van_les_sis_maneres\" >\u2705 Aqu\u00ed van les sis maneres:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/#%F0%9F%91%89_Crear_contingut_unic_al_nostre_pagina_web\" >\ud83d\udc49 Crear contingut \u00fanic al nostre p\u00e0gina web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/#%F0%9F%91%89_Col%C2%B7locar_paraules_clau_en_llocs_adients\" >\ud83d\udc49 Col\u00b7locar paraules clau en llocs adients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/#%F0%9F%91%89_Crear_un_mapa_del_lloc_web\" >\ud83d\udc49 Crear un mapa del lloc web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/#%F0%9F%91%89_Agregar_enllacos_amb_text_dancoratge_fort\" >\ud83d\udc49 Agregar enlla\u00e7os amb text d&#8217;ancoratge fort<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/#%E2%9C%85_Passos_a_seguir_per_a_indexar_el_teu_lloc_web\" >\u2705 Passos a seguir per a indexar el teu lloc web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/#%F0%9F%91%89_Enviar_la_nostra_pagina_web_als_motors_de_cerca\" >\ud83d\udc49&nbsp;Enviar la nostra p\u00e0gina web als motors de cerca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/#%F0%9F%91%89_Contactar_sempre_amb_professionals\" >\ud83d\udc49 Contactar sempre amb professionals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/#Loptimitzacio_de_motors_de_cerca_en_els_resultats\" >L&#8217;optimitzaci\u00f3 de motors de cerca en els resultats<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Loptimitzacio_de_motors_de_cerca_en_els_resultats_SEO\"><\/span>\u2705 L&#8217;optimitzaci\u00f3 de motors de cerca en els resultats SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_exploren_els_motors_de_cerca\"><\/span><strong>Qu\u00e8 exploren<\/strong><strong>&nbsp;els motors de cerca?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;optimitzaci\u00f3 de motors de cerca fan que indexin el contingut en la web amb programes inform\u00e0tics anomenats &#8220;boots&#8221;, que es mouen a trav\u00e9s dels llocs web &#8220;arrossegant-se&#8221; d&#8217;un enlla\u00e7 a un altre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Per a proporcionar els resultats de cerca m\u00e9s \u00fatils, els motors de cerca avaluen les p\u00e0gines en termes de<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">: &#8211; <strong>Rellev\u00e0ncia:<\/strong> la rellev\u00e0ncia del contingut en un lloc dep\u00e8n de quin tan a prop coincideixi amb una consulta de cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El contingut d&#8217;un lloc es considera m\u00e9s rellevant quan els termes consultats apareixen en el <strong>t\u00edtol o encap\u00e7alats del contingut i les etiquetes HTML<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>Popularitat:<\/strong> la import\u00e0ncia d&#8217;un lloc web es mesura per la quantitat de vegades que altres llocs enllacen amb ell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquests es denominen vincles de reculada, i quan provenen d&#8217;un lloc molt respectat, com <strong><a href=\"https:\/\/www.lavanguardia.com\/\">\u201cLa Vanguardia\u201d<\/a>,<\/strong> per exemple, tenen m\u00e9s pes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_6_maneres_dimpulsar_el_SEO\"><\/span>\u2705 6 maneres d&#8217;impulsar el SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"511\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/11\/palabras-clave-seo.jpg\" alt=\"Paraules clau rellevants per els cercadors\" class=\"wp-image-9283\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/11\/palabras-clave-seo.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/11\/palabras-clave-seo-300x192.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/11\/palabras-clave-seo-768x491.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Hi ha moltes maneres de millorar la classificaci\u00f3 del nostre lloc en els principals motors de cerca, i hem nomenat sis per a comen\u00e7ar:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Aqui_van_les_sis_maneres\"><\/span>\u2705 Aqu\u00ed van les sis maneres:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fer un <strong>b<\/strong><strong>rainstorm<\/strong> <em>\u201cpluja d&#8217;idees\u201d<\/em> de paraules clau que la nostra audi\u00e8ncia podria usar per a trobar-nos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%91%89_Crear_contingut_unic_al_nostre_pagina_web\"><\/span>\ud83d\udc49 <strong>Crear contingut \u00fanic al nostre p\u00e0gina web<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cada vegada que agreguem contingut al lloc web (<em>publicacions en el bloc, descripcions de productes, una secci\u00f3 &#8220;Sobre nosaltres&#8221;<\/em>, etc.) ha de ser ric en aquestes <strong>paraules clau.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El contingut \u00fanic i de qualitat tamb\u00e9 li dona a altres p\u00e0gines web raons per a vincular-se amb nosaltres, la creaci\u00f3 de vincle \u00e9s part del <strong>factor de popularitat<\/strong> que els motors de cerca paren esment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%91%89_Col%C2%B7locar_paraules_clau_en_llocs_adients\"><\/span>\ud83d\udc49 <strong>Col\u00b7locar paraules clau en llocs <\/strong>adients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes mateixes paraules clau han d&#8217;apar\u00e8ixer en els <strong>t\u00edtols<\/strong>, <strong>encap\u00e7alats<\/strong> i <strong>subt\u00edtols de la nostra p\u00e0gina<\/strong> (en termes de contingut i codi).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanmateix, aix\u00f2 no significa que h\u00e0gim de ficar-los on puguem. Usa&#8217;ls on siguin rellevants, i si no ho s\u00f3n en uns certs llocs, reempla\u00e7a-ho amb paraules que s\u00ed que ho siguin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%91%89_Crear_un_mapa_del_lloc_web\"><\/span><strong>\ud83d\udc49 Crear un mapa del lloc<\/strong> web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els<strong> sitemaps<\/strong> poden <strong>millorar el SEO<\/strong>&nbsp;en mostrar enlla\u00e7os a p\u00e0gines en el nostre lloc que, en cas contrari, els robots dels <strong>motors de cerca<\/strong> podrien perdre.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Estructura les p\u00e0gines de la teva p\u00e0gina web d&#8217;\u00e0mplies a espec\u00edfiques, i <strong>tracta de mantenir-les a no m\u00e9s de tres clics de la p\u00e0gina d&#8217;inici<\/strong>.<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Les <a href=\"https:\/\/www.google.com\/intl\/es-419\/webmasters\/\">eines per a webmasters de Google<\/a>, disponibles a trav\u00e9s del seu panell de control, ens explica com crear mapes de lloc i enviar-los a <strong>Google<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%91%89_Agregar_enllacos_amb_text_dancoratge_fort\"><\/span><strong>\ud83d\udc49 Agregar enlla\u00e7os amb text d&#8217;ancoratge fort<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quan vinculem a p\u00e0gines web rellevants, informa els lectors a on els hi envia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El text ancora (la redacci\u00f3 que es mostra en un enlla\u00e7) ha de coincidir estretament amb la URL a la qual apunta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per exemple, aqu\u00ed hi ha dues maneres de vincular a <strong><a href=\"https:\/\/www.nextweb.cat\/cat\/\">www.nextweb.cat<\/a><\/strong> : <strong>Text d&#8217;ancoratge fort:<\/strong> &#8221; <a href=\"https:\/\/www.*nextweb.*cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consulti les Eines per a webmasters de Google<\/a> &#8221; <strong>Text d&#8217;ancoratge feble:<\/strong> &#8220;Consulti les Eines per a webmasters de Google,<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Passos_a_seguir_per_a_indexar_el_teu_lloc_web\"><\/span>\u2705 Passos a seguir per a indexar el teu lloc web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per a donar d&#8217;alta una web en <strong>Google<\/strong> el principal requeriment \u00e9s disposar d&#8217;un compte en el cercador i comptar amb la URL del projecte.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/11\/google-posicionamiento-seo.jpg\" alt=\"Posicionamiento SEO\" class=\"wp-image-9281\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/11\/google-posicionamiento-seo.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/11\/google-posicionamiento-seo-300x199.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/11\/google-posicionamiento-seo-768x510.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%91%89_Enviar_la_nostra_pagina_web_als_motors_de_cerca\"><\/span>\ud83d\udc49&nbsp;<b>Enviar la nostra p\u00e0gina web als motors de cerca<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bing i Yahoo, se situen per darrere del rei dels cercadors, hem de <strong>tenir-los en compte en cas que la nostra web estigui orientada al mercat americ\u00e0<\/strong> on Bing est\u00e0 just per darrere de Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.baidu.com\/\"><strong>Baidu<\/strong><\/a> (la Xina) i Google (Occident) s\u00f3n els <strong>l\u00edders mundials<\/strong> entre els motors de cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nosaltres com a professionals del sector, sempre que llancem una web la registrem en els principals <strong>motors de cerca<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%91%89_Contactar_sempre_amb_professionals\"><\/span><strong>\ud83d\udc49 Contactar sempre amb <\/strong><strong>professionals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pots consultar les solucions de SEO incloses en <a href=\"https:\/\/www.nextweb.cat\/ca\/posicionament-web-seo-a-barcelona\/\">la nostra secci\u00f3<\/a>. En <strong>Nextweb<\/strong> t&#8217;ajudem a elevar la teva classificaci\u00f3 en els resultats de cerca locals a trav\u00e9s de l&#8217;an\u00e0lisi professional de <strong>paraules clau<\/strong> i la <strong>creaci\u00f3 d&#8217;enlla\u00e7os estrat\u00e8gics<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maximitzem els resultats de <strong>SEO a nivell nacional<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loptimitzacio_de_motors_de_cerca_en_els_resultats\"><\/span><strong>L&#8217;optimitzaci\u00f3 de motors de cerca en els resultats<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;objectiu de l&#8217;optimitzaci\u00f3 SEO no \u00e9s un altre que el de posicionar la p\u00e0gina web entre les primeres p\u00e0gines en els resultats dels motors de cerca. Per\u00f2 aix\u00f2 no resulta gens senzill.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Requereix de molt de temps i de modificacions constants per a incrementar el posicionament en els cercadors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 L&#8217;optimitzaci\u00f3 de motors de cerca en els resultats SEO Qu\u00e8 exploren&nbsp;els motors de cerca? L&#8217;optimitzaci\u00f3 de motors de cerca fan que indexin el contingut en la web amb programes inform\u00e0tics anomenats &#8220;boots&#8221;, que es mouen a trav\u00e9s dels llocs web &#8220;arrossegant-se&#8221; d&#8217;un enlla\u00e7 a un altre. Per a proporcionar els resultats de cerca m\u00e9s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[222,223,72],"tags":[],"class_list":["post-14367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motors-de-cerca","category-posicionament-web","category-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Optimitzaci\u00f3 de Motors de Cerca SEO - NEXTWEB<\/title>\n<meta name=\"description\" content=\"L&#039;optimitzaci\u00f3 de motors de cerca \u00e9s l&#039;acte d&#039;optimitzar un lloc web per a augmentar el tr\u00e0nsit dels principals motors de cerca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Optimitzaci\u00f3 de Motors de Cerca SEO - 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