{"id":14822,"date":"2022-06-05T15:56:00","date_gmt":"2022-06-05T13:56:00","guid":{"rendered":"https:\/\/www.nextweb.cat\/2022\/05\/31\/el-marqueting-de-geolocalitzacio-per-als-negocis\/"},"modified":"2022-05-31T16:06:31","modified_gmt":"2022-05-31T14:06:31","slug":"el-marqueting-de-geolocalitzacio-per-als-negocis","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/","title":{"rendered":"El M\u00e0rqueting de Geolocalitzaci\u00f3 per als Negocis"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tenint en compte que <strong>el tel\u00e8fon m\u00f2bil t\u00e9 a l&#8217;usuari sempre connectat a Internet<\/strong> al qual pot rec\u00f3rrer les 24 hores del dia, la veritat \u00e9s que el m\u00e0rqueting de geolocalitzaci\u00f3 cobra cada vegada m\u00e9s adeptes en l&#8217;\u00e0mbit dels consumidors i de les empreses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un fet normal tenint present que, <strong>segons un estudi de Google, el 71% dels internautes \u00e9s incapa\u00e7 de sortir de casa sense el seu tel\u00e8fon intel\u00b7ligent<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Precisament, el m\u00e0rqueting basat en la localitzaci\u00f3 constitueix un nou exemple per a les m\u00faltiples opcions d&#8217;interacci\u00f3 amb l&#8217;usuari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Totes elles proporcionades pels dispositius m\u00f2bils, perqu\u00e8 <strong>ens permet segmentar adequadament l&#8217;enviament de missatges<\/strong> en determinades ubicacions, i saber en quin punt es troben els consumidors finals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enviar el missatge apropiat a la persona correcta en el moment prec\u00eds per a saber com aprofitar la geolocalitzaci\u00f3 a l&#8217;hora de <strong>desenvolupar campanyes relacionades amb el m\u00e0rqueting m\u00f2bil<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5acbb76eaa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5acbb76eaa\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#Com_actua_el_marqueting_basat_en_la_ubicacio\" >Com actua el m\u00e0rqueting basat en la ubicaci\u00f3?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#La_cerca_local\" >La cerca local<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#Avantatges_per_als_negocis_que_utilitzen_el_marqueting_de_geolocalitzacio\" >Avantatges per als negocis que utilitzen el m\u00e0rqueting de geolocalitzaci\u00f3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#Transmetre_el_millor_missatge_en_el_millor_moment\" >Transmetre el millor missatge en el millor moment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#Aconseguir_que_lusuari_es_connecti_a_lhora_adequada\" >Aconseguir que l&#8217;usuari es connecti a l&#8217;hora adequada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#Proposar_ofertes\" >Proposar ofertes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#Incrementar_les_compres_offline\" >Incrementar les compres offline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#Major_visibilitat\" >Major visibilitat<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#Els_serveis_de_geolocalitzacio\" >Els serveis de geolocalitzaci\u00f3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#Facebook_Places\" >Facebook Places<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#Google_My_Business\" >Google My Business<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#Comptar_amb_una_agencia_experta_en_marqueting_de_geolocalitzacio\" >Comptar amb una ag\u00e8ncia experta en m\u00e0rqueting de geolocalitzaci\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/#En_definitiva\" >En definitiva:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_actua_el_marqueting_basat_en_la_ubicacio\"><\/span>Com actua el m\u00e0rqueting basat en la ubicaci\u00f3?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/05\/Marketing-de-Geolocalizacion-para-negocios-NEXTWEB.jpg\" alt=\"\" class=\"wp-image-14660\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/05\/Marketing-de-Geolocalizacion-para-negocios-NEXTWEB.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/05\/Marketing-de-Geolocalizacion-para-negocios-NEXTWEB-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/05\/Marketing-de-Geolocalizacion-para-negocios-NEXTWEB-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">El m\u00e0rqueting de geolocalitzaci\u00f3 (<strong>m\u00e0rqueting basat en la ubicaci\u00f3<\/strong>) consisteix en la realitzaci\u00f3 d&#8217;accions de m\u00e0rqueting prenent en consideraci\u00f3 el lloc exacte en el qual es troba un usuari.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Gr\u00e0cies a elles, podem oferir als consumidors informaci\u00f3\r\naccessible i d&#8217;inter\u00e8s.<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">En realitat, diversos estudis recolzen que aquelles estrat\u00e8gies centrades en la geolocalitzaci\u00f3 per part dels <strong>usuaris obtenen un benefici fins a 20 vegades major que qualsevol altra estrat\u00e8gia<\/strong>.accessible i d&#8217;inter\u00e8s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanmateix, aix\u00f2 no implica donar l&#8217;esquena sobre altres estrat\u00e8gies amb les quals tamb\u00e9 es pot dinamitzar el negoci, com per exemple la <em>publicitat en l\u00ednia de pagament<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_cerca_local\"><\/span>La cerca local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Precisament per a la transformaci\u00f3 digital, un factor clau \u00e9s la mobilitat. <strong>El 89% dels usuaris busca informaci\u00f3 local<\/strong>, aix\u00ed que l&#8217;\u00fas de l&#8217;activaci\u00f3 geolocalizada es converteix en un element fonamental per al m\u00e0rqueting m\u00f2bil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tall d&#8217;exemple, les possibilitats que brinda aquest tipus d&#8217;estrat\u00e8gies podrien donar-se en el cas que un client <strong>compr\u00e9s en un establiment f\u00edsic<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per a rematar el seu proc\u00e9s de compra, efectu\u00e9s una determinada acci\u00f3 a trav\u00e9s de l&#8217;aplicaci\u00f3 m\u00f2bil que t\u00e9 la marca, per exemple, <strong>un codi QR<\/strong>, <em>aconseguint d&#8217;aquesta manera un obsequi, descompte o promoci\u00f3.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els ciutadans es troben m\u00e9s que disposats per a acceptar amb normalitat la <strong>compra a dist\u00e0ncia mitjan\u00e7ant dispositius m\u00f2bils<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfront d&#8217;aquesta evid\u00e8ncia, est\u00e0 en mans de les companyies <strong>convertir la tecnologia m\u00f2bil<\/strong> en un component imprescindible per a una estrat\u00e8gia dins del <a href=\"https:\/\/www.nextweb.cat\/ca\/marketing-digital-a-barcelona\/\">m\u00e0rqueting digital<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avantatges_per_als_negocis_que_utilitzen_el_marqueting_de_geolocalitzacio\"><\/span>Avantatges per als negocis que utilitzen el m\u00e0rqueting de geolocalitzaci\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/05\/Marketing-de-geolocalizacion-NEXTWEB-1.jpg\" alt=\"\" class=\"wp-image-14668\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/05\/Marketing-de-geolocalizacion-NEXTWEB-1.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/05\/Marketing-de-geolocalizacion-NEXTWEB-1-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/05\/Marketing-de-geolocalizacion-NEXTWEB-1-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Malgrat que l&#8217;exig\u00e8ncia de permisos sobre els usuaris a l&#8217;hora de poder fer una <strong>segmentaci\u00f3 per geolocalitzaci\u00f3<\/strong> suposa un fre a aquest tipus de publicitat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f3n moltes els avantatges per les quals aquest tipus d&#8217;accions poden suposar per a l&#8217;empresa, entre elles\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transmetre_el_millor_missatge_en_el_millor_moment\"><\/span><strong>Transmetre el millor missatge en el millor moment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e0rqueting de geolocalitzaci\u00f3 suposa la possibilitat de personalitzar al m\u00e0xim la informaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2 a m\u00e9s, encara que els missatges transmesos per email solen perdre&#8217;s sovint o s\u00f3n ignorats, <strong>l&#8217;enviament de missatges SMS<\/strong> resulta en aquest cas la millor opci\u00f3, perqu\u00e8 \u00e9s directe i immediat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aconseguir_que_lusuari_es_connecti_a_lhora_adequada\"><\/span><strong>Aconseguir que l&#8217;usuari es connecti a l&#8217;hora adequada<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tant per horari o ubicaci\u00f3, cal triar el moment oport\u00fa per a realitzar l&#8217;enviament, perqu\u00e8 no serveix enviar-li a un usuari un oferta en el nostre restaurant quan el local est\u00e0 tancat. Precisament la geolocalitzaci\u00f3 permet que aix\u00f2 no es produeixi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proposar_ofertes\"><\/span><strong>Proposar ofertes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per mitj\u00e0 d&#8217;alertes, \u00e9s possible fer arribar als consumidors promocions i descomptes i informar-los de l&#8217;establiment m\u00e9s pr\u00f2xim on podran acudir a adquirir algun producte o servei.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incrementar_les_compres_offline\"><\/span><strong>Incrementar les compres offline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e0cies als anuncis de geolocalitzaci\u00f3 es pot <em>incrementar el nombre de vendes offline<\/em> repercutint en el propi client que busca un comer\u00e7 local, ensenyant-li aquella informaci\u00f3 pertinent sobre el lloc, l&#8217;adre\u00e7a i el tel\u00e8fon de contacte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Major_visibilitat\"><\/span><strong>Major visibilitat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A l&#8217;hora de visitar un lloc desconegut, resulta cada vegada m\u00e9s comuna la cerca en el m\u00f2bil de refer\u00e8ncies, racons per con\u00e8ixer, llocs on menjar o fins i tot on allotjar-se.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per tant, en tenir una clientela potencial molt a prop, ens pot trobar mitjan\u00e7ant les eines de geolocalitzaci\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Els_serveis_de_geolocalitzacio\"><\/span>Els serveis de geolocalitzaci\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existeixen aplicacions com ara <strong>Foursquare<\/strong> o <strong>Yelp<\/strong>, i moltes altres, en les quals els serveis basats en la localitzaci\u00f3 proporcionen als usuaris una major experi\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una altra mostra \u00e9s el propi cas d&#8217;<strong>Uber<\/strong> <strong>Eats<\/strong>, qui ofereix un cat\u00e0leg de restaurants depenent del lloc on ens trobem o de la nostra mena de menjar preferit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Places\"><\/span><strong>Facebook Places<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tractant-se de xarxes socials, <strong>Facebook lidera el m\u00e0rqueting de localitzaci\u00f3<\/strong>. La seva aplicaci\u00f3 Facebook Plaus facilita als internautes cerques de recomanacions i informaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Informaci\u00f3 relativa sobre ciutats, hotels, cafeteries, llocs d&#8217;inter\u00e8s, etc. Aix\u00ed mateix, incorpora observacions i opinions procedents d&#8217;altres persones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_My_Business\"><\/span><strong>Google My Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/05\/Marketing-de-Geolocalizacion-GMB-NEXTWEB.jpg\" alt=\"\" class=\"wp-image-14658\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/05\/Marketing-de-Geolocalizacion-GMB-NEXTWEB.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/05\/Marketing-de-Geolocalizacion-GMB-NEXTWEB-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/05\/Marketing-de-Geolocalizacion-GMB-NEXTWEB-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Davant l&#8217;augment de les cerques locals, Google, l&#8217;eina de cerca de major acceptaci\u00f3 entre els usuaris d&#8217;Internet, va presentar el sistema <a href=\"https:\/\/www.google.com\/intl\/es_es\/business\/\" target=\"_blank\" rel=\"noopener\">Google My Business<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>L&#8217;aplicaci\u00f3 se serveix de la geolocalitzaci\u00f3 amb la finalitat d&#8217;incorporar en els mapes avisos locals aix\u00ed com un petit perfil de les empreses.<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Amb aix\u00f2, als usuaris els facilita la cerca i simult\u00e0niament, contribueix a la cerca dels anunciants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D&#8217;altra banda, aquest tipus d&#8217;anuncis <strong>normalment es considera que no \u00e9s la publicitat tradicional,<\/strong> de manera que l&#8217;acceptaci\u00f3 \u00e9s major.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comptar_amb_una_agencia_experta_en_marqueting_de_geolocalitzacio\"><\/span>Comptar amb una ag\u00e8ncia experta en m\u00e0rqueting de geolocalitzaci\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s molt recomanable, en general, que comptar amb el suport de <strong>professionals especialitzats<\/strong> a l&#8217;hora de realitzar aquesta classe d&#8217;estrat\u00e8gies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des de <strong>NEXTWEB<\/strong> tamb\u00e9 ens dediquem a oferir els nostres serveis a tota classe de negocis, empreses i aut\u00f2noms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenim un ampli ventall de serveis entre els quals destaquem principalment els vinculats al <a href=\"https:\/\/www.nextweb.cat\/ca\/posicionament-web-seo-a-barcelona\/\">posicionament WEB<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"En_definitiva\"><\/span>En definitiva:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En un m\u00f3n amb tanta connexi\u00f3 al m\u00f2bil com \u00e9s l&#8217;actual, no podem permetre a l&#8217;empresa passar per alt aquest tipus d&#8217;actuacions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realitzar estrat\u00e8gies de m\u00e0rqueting de geolocalitzaci\u00f3 per a empreses locals <strong>es pot traduir en un increment de les vendes notable<\/strong>, amb quatre o m\u00e9s accions degudament coordinades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La geolocalitzaci\u00f3, per tant, <strong>permet atreure tr\u00e0nsit mitjan\u00e7ant missatges espec\u00edfics<\/strong>, destinats als usuaris situats en un lloc determinat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara b\u00e9, en cas que vulguis incorporar el m\u00e0rqueting basat en la localitzaci\u00f3 al teu negoci i no s\u00e0pigues com dur-lo a terme, no dubtis a<a href=\"https:\/\/www.nextweb.cat\/ca\/contacte-amb-la-nostra-agencia-de-disseny-web\/\"> contactar-nos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tenint en compte que el tel\u00e8fon m\u00f2bil t\u00e9 a l&#8217;usuari sempre connectat a Internet al qual pot rec\u00f3rrer les 24 hores del dia, la veritat \u00e9s que el m\u00e0rqueting de geolocalitzaci\u00f3 cobra cada vegada m\u00e9s adeptes en l&#8217;\u00e0mbit dels consumidors i de les empreses. Un fet normal tenint present que, segons un estudi de Google,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[225],"tags":[],"class_list":["post-14822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-local-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El M\u00e0rqueting de Geolocalitzaci\u00f3 per als Negocis - NEXTWEB<\/title>\n<meta name=\"description\" content=\"El m\u00e0rqueting de geolocalitzaci\u00f3 consisteix a realitzar accions de m\u00e0rqueting en funci\u00f3 de la ubicaci\u00f3 concreta dels usuaris.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El M\u00e0rqueting de Geolocalitzaci\u00f3 per als Negocis - 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