{"id":15011,"date":"2022-07-03T09:08:00","date_gmt":"2022-07-03T07:08:00","guid":{"rendered":"https:\/\/www.nextweb.cat\/2022\/06\/27\/posicionament-seo-local\/"},"modified":"2022-06-27T09:13:14","modified_gmt":"2022-06-27T07:13:14","slug":"posicionament-seo-local","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2022\/07\/03\/posicionament-seo-local\/","title":{"rendered":"Posicionament SEO local"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El posicionament SEO local o tamb\u00e9 dit NAP, correspon a l&#8217;acr\u00f2nim i a la traducci\u00f3 de l&#8217;angl\u00e8s que significa nom, adre\u00e7a, tel\u00e8fon,<strong>&nbsp;<\/strong>\u00e9s utilitzat tamb\u00e9 en l&#8217;\u00e0mbit del <strong>m\u00e0rqueting digital<\/strong> <strong>espanyol<\/strong>: <em>N: Name A: Address P: Phone. &nbsp;<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5acf9e5fc2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5acf9e5fc2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/07\/03\/posicionament-seo-local\/#%E2%9C%85_NAP_per_al_SEO_local_per_que_es_important\" >\u2705 NAP per al SEO local? per qu\u00e8 \u00e9s important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/07\/03\/posicionament-seo-local\/#%E2%9C%85_On_senumeren_les_dades_NAP\" >\u2705 On s&#8217;enumeren les dades NAP?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/07\/03\/posicionament-seo-local\/#%E2%9C%85_Correccio_de_problemes_de_consistencia_NAP\" >\u2705 Correcci\u00f3 de problemes de consist\u00e8ncia NAP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/07\/03\/posicionament-seo-local\/#%E2%9C%85_Conclusio_sobre_la_importancia_del_posicionament_SEO_local\" >\u2705 Conclusi\u00f3 sobre la import\u00e0ncia del posicionament SEO local<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_NAP_per_al_SEO_local_per_que_es_important\"><\/span>\u2705 <em>NAP per al SEO local? <\/em>per qu\u00e8 \u00e9s important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>El NAP \u00e9s essencial per a les empreses que volen aconseguir un <strong>posicionament local<\/strong> <strong>de manera org\u00e0nica<\/strong> quan un client o usuari realitza una cerca local.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/nap-seo-local.jpg\" alt=\"Posicionament SEO local per a empreses i negocis\" class=\"wp-image-9498\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/nap-seo-local.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/nap-seo-local-300x169.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/nap-seo-local-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Les dades de NAP apareixen en diversos llocs, incloses les <strong>cerques de Google<\/strong>, les p\u00e0gines on hi ha&nbsp;<a href=\"https:\/\/www.qdq.com\/\">directoris d&#8217;empreses<\/a>, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pel fet que aquestes dades apareixen en diversos llocs diferents, \u00e9s crucial que sempre siguin consistents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per exemple, si la nostra empresa es crid\u00e9s <strong>STARBUCKS COFFEE<\/strong>. La seva adre\u00e7a \u00e9s C\/Granados 163 i el seu n\u00famero de tel\u00e8fon \u00e9s 123 456 789. En el teu lloc web, aix\u00f2 podria apar\u00e8ixer com:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>STARBUCKS&nbsp;<\/strong>\r\nC\/Granados 163\r\nTel\u00e8fon: 123 456 789<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No obstant aix\u00f2, en un altre lloc web, com <a href=\"https:\/\/www.bing.com\/\"><strong>Bing<\/strong><\/a>, la teva empresa apareix com:\r\n<strong>STARBUCKS COFFE<\/strong>\r\nC\/Granados 163\r\nTel\u00e8fon: 123 456 789<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I el directori de negocis de <strong><a href=\"https:\/\/www.paginasamarillas.es\/\">P\u00e0gines Grogues<\/a><\/strong> podria tenir:\r\n<strong>STARBUCKS COFFEE<\/strong>\r\nCarrer Granados 163 Barcelona\r\nTel\u00e8fon: 123 456 789<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/loptimitzacio-de-motors-de-cerca-seo\/\">Els motors de cerca<\/a> tenen dificultats per a determinar si aquestes empreses s\u00f3n les mateixes, per la qual cosa tenen dificultats per a <strong>posicionar de manera local<\/strong> el seu negoci correctament.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/seo-local.jpg\" alt=\"SEO LOCAL per a petites empreses\" class=\"wp-image-9500\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/seo-local.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/seo-local-300x169.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/seo-local-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La situaci\u00f3 pot ser encara m\u00e9s complexa si la teva empresa t\u00e9 diverses ubicacions o si disposes d&#8217;un tel\u00e8fon gratu\u00eft, aix\u00ed com un apartat de correus, o qualsevol altra variaci\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_On_senumeren_les_dades_NAP\"><\/span>\u2705 On s&#8217;enumeren les dades NAP?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El teu NAP i les seves dades comercials importants no sols existeixen en els llocs web als quals els enviem, sin\u00f3 que tamb\u00e9 existeixen en diversos altres llocs de la web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existeixen diversos <a href=\"https:\/\/www.yelp.es\/barcelona\"><strong>directoris comercials<\/strong><\/a> i altres llocs web de <strong>dades comercials<\/strong> i molts d&#8217;aquests directoris i llocs web copien o importen dades d&#8217;altres llocs web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 significa que, si tens una inconsist\u00e8ncia NAP en un lloc web, diversos altres llocs podrien detectar aquest mateix error.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 podria significar que la teva informaci\u00f3 podria existir en diverses formes en diferents llocs de la web. <strong>La consist\u00e8ncia del NAP \u00e9s crucial per a<\/strong> <strong>posicionar localment<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/nap-para-seo-local.jpg\" alt=\"Google MyBusiness\" class=\"wp-image-9507\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/nap-para-seo-local.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/nap-para-seo-local-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/nap-para-seo-local-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 confon a Google i tamb\u00e9 <strong>pot ser conf\u00fas per als clients<\/strong>. De fet, pel fet que existeixen tants directoris que es busquen entre si a la recerca d&#8217;informaci\u00f3 comercial, tamb\u00e9 \u00e9s dif\u00edcil corregir els problemes de coher\u00e8ncia de NAP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Correccio_de_problemes_de_consistencia_NAP\"><\/span>\u2705 Correcci\u00f3 de problemes de consist\u00e8ncia NAP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per exemple, pensa en una situaci\u00f3 en la qual el directori A i el directori B tenen informaci\u00f3 NAP inconsistent per al seu negoci.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/seo-local-nap.jpg\" alt=\"posicionament web\" class=\"wp-image-9502\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/seo-local-nap.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/seo-local-nap-300x169.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/seo-local-nap-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Suposem que el directori A t\u00e9 la informaci\u00f3 correcta i que l&#8217;altre necessita ser reparat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara, \u00e9s possible que puguis solucionar els problemes i fer canvis en el directori B, per\u00f2 \u00e9s possible que no s&#8217;adoni que B obt\u00e9 la seva informaci\u00f3 d&#8217;un altre directori (directori C).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quan canvia B perqu\u00e8 coincideixi amb A, B escaneja el directori C, s&#8217;adona que hi ha una llista en C que no apareix en B (perqu\u00e8 la va canviar) i crea autom\u00e0ticament una nova llista en B que coincideix amb C.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ara t\u00e9 la correcta informaci\u00f3 sobre A i B, per\u00f2 tamb\u00e9 dos llistats sobre B que s\u00f3n inconsistents, aix\u00ed com informaci\u00f3 incorrecta sobre C.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Et sona conf\u00fas?, ho \u00e9s. Tamb\u00e9 \u00e9s dif\u00edcil de resoldre a causa de la complexitat de la situaci\u00f3. <strong>La consist\u00e8ncia del NAP \u00e9s important<\/strong>.<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Si el teu lloc web no est\u00e0 en el lloc on desitges que se situ\u00ef en els resultats de cerca locals, nosaltres podrem treballar amb el <a href=\"https:\/\/www.nextweb.cat\/ca\/posicionament-web-seo-a-barcelona\/\"><strong>posicionament web<\/strong><\/a>&nbsp;per a analitzar quina \u00e9s la situaci\u00f3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/google-seo-local.jpg\" alt=\"Posicionament local en cercadors\" class=\"wp-image-9504\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/google-seo-local.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/google-seo-local-300x169.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/02\/google-seo-local-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Conclusio_sobre_la_importancia_del_posicionament_SEO_local\"><\/span>\u2705 Conclusi\u00f3 sobre la import\u00e0ncia del posicionament SEO local<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hem de determinar la millor pla d&#8217;acci\u00f3 i fer els ajustos correctes per a millorar les <em><strong>posicions de Google i altres motors de cerca<\/strong><\/em> que se centren cada vegada m\u00e9s en els <strong>resultats de cerca locals<\/strong> quan les persones busquen negocis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no classifiques molt b\u00e9 la teva ubicaci\u00f3, et perdr\u00e0s molts negocis potencials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e0cies a la plataforma <strong>Google My Business<\/strong>, el posicionament seo local del nostre negoci tindr\u00e0 major visibilitat, gr\u00e0cies a la geolocalitzaci\u00f3, amb ella, potenciarem les visites i les interaccions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per aquest motiu, hem creat una guia de <a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/27\/fitxa-de-google-my-business-com-crear-la\/\">com crear la nostra fitxa de Google My Business<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posa&#8217;t en <a href=\"https:\/\/www.nextweb.cat\/ca\/contacte-amb-la-nostra-agencia-de-disseny-web\/\"><strong>contacte amb nosaltres<\/strong><\/a> per a obtenir m\u00e9s informaci\u00f3 o resoldre possibles dubtes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El posicionament SEO local o tamb\u00e9 dit NAP, correspon a l&#8217;acr\u00f2nim i a la traducci\u00f3 de l&#8217;angl\u00e8s que significa nom, adre\u00e7a, tel\u00e8fon,&nbsp;\u00e9s utilitzat tamb\u00e9 en l&#8217;\u00e0mbit del m\u00e0rqueting digital espanyol: N: Name A: Address P: Phone. &nbsp; \u2705 NAP per al SEO local? per qu\u00e8 \u00e9s important? El NAP \u00e9s essencial per a les empreses&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[227],"tags":[],"class_list":["post-15011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionament-local"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Posicionament SEO LOCAL per a Empreses i Negocis - NEXTWEB<\/title>\n<meta name=\"description\" content=\"El posicionament SEO local \u00e9s essencial per a empreses que volen posicionar de manera org\u00e0nica. 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