{"id":15422,"date":"2022-09-23T09:22:00","date_gmt":"2022-09-23T07:22:00","guid":{"rendered":"https:\/\/www.nextweb.cat\/2022\/09\/22\/10-estrategies-de-marqueting-en-una-botiga-online\/"},"modified":"2022-09-22T09:59:50","modified_gmt":"2022-09-22T07:59:50","slug":"10-estrategies-de-marqueting-en-una-botiga-online","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/","title":{"rendered":"10 Estrat\u00e8gies de M\u00e0rqueting en una Botiga Online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tens un ecommerce i disposes d&#8217;un gran producte per a vendre&#8217;l. Per\u00f2, com podem optimitzar les estrat\u00e8gies de m\u00e0rqueting en una botiga online?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hem fet una <strong>recerca sobre els productes<\/strong>, seleccionant la millor plataforma de e-commerce i muntat una botiga online amb un sistema efica\u00e7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja estem a punt de comen\u00e7ar a vendre. No obstant aix\u00f2, per on comen\u00e7ar a promoure la nostra botiga online?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En molts sentits, el m\u00e0rqueting d&#8217;un negoci ecommerce \u00e9s molt semblant al m\u00e0rqueting convencional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cal con\u00e8ixer a l&#8217;audi\u00e8ncia, establir una identitat i adaptar un discurs de marca adequats per als destinataris.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3, cal <strong>combinar una diversitat de t\u00e8cniques i estrat\u00e8gies de m\u00e0rqueting<\/strong> que permetin crear una estrat\u00e8gia global que aporti clients i beneficis.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5acbb8f7f3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5acbb8f7f3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#1_Marqueting_de_continguts\" >1. M\u00e0rqueting de continguts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#2_Estrategies_de_marqueting_per_email\" >2. Estrat\u00e8gies de m\u00e0rqueting per email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#3_Marqueting_en_les_xarxes_socials\" >3. M\u00e0rqueting en les xarxes socials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#4_Els_influencers_com_a_estrategies_de_marqueting\" >4. Els influencers com a estrat\u00e8gies de m\u00e0rqueting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#5_Reconeixement_dels_clients\" >5. Reconeixement dels clients<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#Mostrals_la_teva_gratitud_usant_alguna_daquestes_estrategies_de_marqueting\" >Mostra&#8217;ls la teva gratitud usant alguna d&#8217;aquestes estrat\u00e8gies de m\u00e0rqueting:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#6_Estrategies_de_marqueting_en_video_sobre_productes\" >6. Estrat\u00e8gies de m\u00e0rqueting en v\u00eddeo sobre productes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#7_Col%C2%B7laboracions_empresarials\" >7. Col\u00b7laboracions empresarials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#8_Posicionament_en_motors_de_cerca\" >8. Posicionament en motors de cerca<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#A_quines_preguntes_senfronten_que_poden_ser_resoltes_pels_nostres_productes\" >A quines preguntes s&#8217;enfronten que poden ser resoltes pels nostres productes?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#9_Patrocini_desdeveniments\" >9. Patrocini d&#8217;esdeveniments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#10_Publicitat_pagada\" >10. Publicitat pagada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nextweb.cat\/ca\/2022\/09\/23\/10-estrategies-de-marqueting-en-una-botiga-online\/#Comenca_a_optimitzar_les_teves_estrategies_de_marqueting_a_la_teva_botiga_online\" >Comen\u00e7a a optimitzar les teves estrat\u00e8gies de m\u00e0rqueting a la teva botiga online<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Marqueting_de_continguts\"><\/span>1. M\u00e0rqueting de continguts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e0rqueting de continguts implica crear i compartir continguts com a blocs, infografies, concursos o v\u00eddeos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest cas no es tracta de fomentar expl\u00edcitament una marca, sin\u00f3 de despertar l&#8217;inter\u00e8s per l&#8217;empresa i els seus productes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest tipus d&#8217;estrat\u00e8gia <a href=\"https:\/\/www.nextweb.cat\/2021\/08\/01\/marketing-de-contenidos-planificacion-de-estrategias\/\"> de m\u00e0rqueting de continguts<\/a> \u00e9s a llarg termini, i mereix molt la pena. \u00c9s un magn\u00edfic <strong>generador d&#8217;oportunitats<\/strong> que et permet aconseguir i fidelitzar als clients.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Els continguts de m\u00e0rqueting s\u00f3n un 62% m\u00e9s assequibles <\/em><em>que el m\u00e0rqueting convencional al mateix temps que tripliquen el <\/em><em>nombre de clients potencials.<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Les empreses que es dediquen al m\u00e0rqueting <strong> de continguts multipliquen per vuit el creixement del seu tr\u00e0nsit anual.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elaborar continguts efica\u00e7os destinats al p\u00fablic refor\u00e7a la credibilitat i l&#8217;inter\u00e8s per la marca. D&#8217;altra banda, el contingut sempre pot fer-se viral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e9s necessari que els continguts hagin de centrar-se \u00fanicament sobre els seus productes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tall d&#8217;exemple, en el cas que es venguin productes de cosm\u00e8tica, es pot escriure una ressenya sobre ells. Oferim concursos del tipus &#8220;Quines cremes per a l&#8217;estiu recomanaries?&#8221; o &#8220;Et protegeixes del sol a l&#8217;estiu o tot l&#8217;any?&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el cas de vendre material esportiu, podem publicar un article relacionat amb l&#8217;esport, el running, recomanacions per a entrenar, qu\u00e8 s&#8217;ha de considerar abans de comprar unes bones sabatilles de running, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evidentment, cal buscar sempre la possibilitat de promocionar els productes de la marca o vincular-los a la perfecci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A l&#8217;hora de crear continguts, cal tenir en compte a l&#8217;audi\u00e8ncia i saber <a href=\"https:\/\/www.nextweb.cat\/2020\/07\/27\/buyer-persona-tu-estrategia-de-marketing\/\">definir al nostre buyer persona<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextweb wp-block-embed-nextweb\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Vl8qMj5rfv\"><a href=\"https:\/\/www.nextweb.cat\/2020\/07\/27\/buyer-persona-tu-estrategia-de-marketing\/\">Buyer Persona: tu mejor estrategia de marketing<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abBuyer Persona: tu mejor estrategia de marketing\u00bb \u2014 NEXTWEB\" src=\"https:\/\/www.nextweb.cat\/2020\/07\/27\/buyer-persona-tu-estrategia-de-marketing\/embed\/#?secret=5TQFXZEWMH#?secret=Vl8qMj5rfv\" data-secret=\"Vl8qMj5rfv\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un p\u00fablic m\u00e9s jove podria preferir els v\u00eddeos o els concursos de preguntes interactius. Hi ha <a href=\"https:\/\/ponaccion.com\/51-blogs-padres\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">blogs per a pares i mares<\/a> que s\u00f3n molt populars, amb la qual cosa, \u00e9s possible que prefereixis centrar-te en la creaci\u00f3 de continguts en blocs que es dirigeixin a futurs pares i mares de fam\u00edlia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Estrategies_de_marqueting_per_email\"><\/span>2. Estrat\u00e8gies de m\u00e0rqueting per email<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Estrategias-de-Marketing-por-email.jpg\" alt=\"El m\u00e0rqueting mitjan\u00e7ant correu electr\u00f2nic\" class=\"wp-image-15091\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Estrategias-de-Marketing-por-email.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Estrategias-de-Marketing-por-email-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Estrategias-de-Marketing-por-email-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En el m\u00e0rqueting mitjan\u00e7ant correu electr\u00f2nic, <strong>ens dirigim als destinataris d&#8217;una llista de correus electr\u00f2nics.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Habitualment, <em>els integrants d&#8217;aquesta llista han acceptat o s&#8217;han subscrit a ella<\/em>, de manera que s&#8217;arriba de manera directa a les persones directament involucrades en la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podem demanar a l&#8217;audi\u00e8ncia que <strong>s&#8217;inscrigui en la nostra llista d&#8217;emails en les nostres xarxes socials<\/strong>, usant enlla\u00e7os en els continguts o mitjan\u00e7ant un formulari de contacte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s de confeccionar el llistat de correus electr\u00f2nics, es pot tornar a contactar amb l&#8217;audi\u00e8ncia quan es desitgi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es poden enviar newsletters, ofertes exclusives i molt m\u00e9s. Aix\u00ed mateix, <strong>els correus electr\u00f2nics faciliten la segmentaci\u00f3 i l&#8217;automatitzaci\u00f3<\/strong>, estalviant-nos temps i oferint als consumidors un toc personalitzat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nextweb.cat\/2021\/03\/18\/que-es-una-newsletter-y-para-que-sirve\/\"><strong>No saps fins i tot qu\u00e8 \u00e9s una newsletter?<\/strong><\/a> En aquest article et comptem quins s\u00f3n els seus beneficis i perqu\u00e8 el recomanem.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextweb wp-block-embed-nextweb\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Oi5rHmwUR4\"><a href=\"https:\/\/www.nextweb.cat\/2021\/03\/18\/que-es-una-newsletter-y-para-que-sirve\/\">\u00bfQu\u00e9 es una Newsletter y para qu\u00e9 sirve?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u00bfQu\u00e9 es una Newsletter y para qu\u00e9 sirve?&#8221; &#8212; NEXTWEB\" src=\"https:\/\/www.nextweb.cat\/2021\/03\/18\/que-es-una-newsletter-y-para-que-sirve\/embed\/#?secret=k5l90wyWjM#?secret=Oi5rHmwUR4\" data-secret=\"Oi5rHmwUR4\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Marqueting_en_les_xarxes_socials\"><\/span>3. M\u00e0rqueting en les xarxes socials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si es tracta de promocionar un article en Internet, <em>les xarxes socials s\u00f3n una de les estrat\u00e8gies per excel\u00b7l\u00e8ncia i m\u00e9s efectives.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre les plataformes de xarxes socials podem trobar: <strong>Facebook, Instagram, LinkedIn, Twitter o *Pinterest.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les plataformes m\u00e9s adequades depenen de l&#8217;audi\u00e8ncia a la qual vulguem dirigir-nos. <strong>On solen passar la majoria del seu temps connectats?<\/strong> Aqu\u00ed tamb\u00e9 hem d&#8217;estar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El discurs de l&#8217;empresa en les xarxes socials ha de coincidir sobretot amb el que utilitza en la p\u00e0gina web, en el seu <a href=\"https:\/\/www.nextweb.cat\/2021\/04\/21\/que-es-un-blog-corporativo-y-para-que-nos-sirve\/\">blog corporatiu,<\/a> en els emails que s&#8217;envien i qualsevol altre canal de comunicaci\u00f3 de l&#8217;empresa.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextweb wp-block-embed-nextweb\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"qwPHTGr5PZ\"><a href=\"https:\/\/www.nextweb.cat\/2021\/04\/21\/que-es-un-blog-corporativo-y-para-que-nos-sirve\/\">\u00bfQu\u00e9 es un Blog Corporativo y para qu\u00e9 nos sirve?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u00bfQu\u00e9 es un Blog Corporativo y para qu\u00e9 nos sirve?&#8221; &#8212; NEXTWEB\" src=\"https:\/\/www.nextweb.cat\/2021\/04\/21\/que-es-un-blog-corporativo-y-para-que-nos-sirve\/embed\/#?secret=8wWLOc7P3O#?secret=qwPHTGr5PZ\" data-secret=\"qwPHTGr5PZ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Publicar continguts perqu\u00e8 el p\u00fablic objectiu els vegi, aprengui a gaudir-los i si pot, que els comparteixi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participar en els <strong>comentaris i missatges dels seguidors<\/strong> amb la finalitat que la seva experi\u00e8ncia sigui m\u00e9s personal i es construeixin vincles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 es pot <strong>compartir contingut elaborat pels usuaris<\/strong>, com el que s&#8217;utilitza per a vestir-se amb les seves peces o per a parlar amb entusiasme sobre els productes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Crear una etiqueta que identifiqui la nostra marca i animar-los perqu\u00e8 l&#8217;utilitzin en les seves publicacions<\/strong>, de manera que aquest tipus de contingut pugui ser m\u00e9s f\u00e0cil de trobar pels usuaris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naturalment, \u00e9s <strong>important enlla\u00e7ar amb la botiga online i anunciar els productes<\/strong> m\u00e9s nous i demandats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Els_influencers_com_a_estrategies_de_marqueting\"><\/span>4. Els influencers com a estrat\u00e8gies de m\u00e0rqueting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Los-influencers-como-estrategias-de-marketing.jpg\" alt=\"Col\u00b7laboracions amb influenecers\" class=\"wp-image-15089\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Los-influencers-como-estrategias-de-marketing.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Los-influencers-como-estrategias-de-marketing-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Los-influencers-como-estrategias-de-marketing-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La col\u00b7laboraci\u00f3 amb influencers constitueix una estrat\u00e8gia de <a href=\"https:\/\/www.inboundcycle.com\/blog-de-inbound-marketing\/social-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">Social Commerce<\/a> el cost de la qual pot ser elevat, encara que sol ser molt rendible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els influencers <strong>compten amb un gran volum de seguidors en Internet<\/strong>, la qual cosa sol comportar el poder de &#8220;influenciar&#8221; en el proc\u00e9s de compra d&#8217;altres persones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s important triar a alg\u00fa que tingui una audi\u00e8ncia que coincideixi realment amb la de la nostra empresa. Aix\u00ed mateix,<em> conv\u00e9 assegurar-se que els interessos de la persona influenciadora concorden amb els de la marca<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els influencers <strong>s\u00f3n capa\u00e7os de publicar fotos de si mateixos usant els productes,<\/strong> publicar en blogs convidats, comentar el producte en un esdeveniment i escriure ressenyes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Igual que sempre, vincularem a les plataformes de venda d&#8217;ells perqu\u00e8 els seguidors dels influencers coneguin on poden adquirir els productes de la nostra marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Reconeixement_dels_clients\"><\/span>5. Reconeixement dels clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aquells clients que se senten valorats <strong>s\u00f3n m\u00e9s proclius a realitzar compres a la teva botiga online<\/strong> aix\u00ed com a recomanar-la a altres persones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mostrals_la_teva_gratitud_usant_alguna_daquestes_estrategies_de_marqueting\"><\/span>Mostra&#8217;ls la teva gratitud usant alguna d&#8217;aquestes estrat\u00e8gies de m\u00e0rqueting:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Organitzar un concurs o un sorteig.<\/li><li>Creaci\u00f3 d&#8217;un programa de referits.<\/li><li>Enviant correus electr\u00f2nics d&#8217;agra\u00efment o incloent en l&#8217;embalatge targetes personalitzades.<\/li><li>Oferir un \u00f2ptim servei d&#8217;atenci\u00f3 al client i resoldre r\u00e0pidament les preguntes i reclamacions dels clients.<\/li><li>Incorporar a la p\u00e0gina web guies pas a pas, consells pr\u00e0ctics i preguntes freq\u00fcents.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Amb aquestes estrat\u00e8gies s&#8217;incrementa la fidelitat entre els clients i fins i tot podem contribuir a crear ambaixadors de la marca.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquests ambaixadors s&#8217;enamoren de la marca i solen recomanar el negoci a altres usuaris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb algunes d&#8217;aquestes estrat\u00e8gies, com ara <strong> concursos, descomptes o obsequis<\/strong>, generarem expectaci\u00f3 i <strong>ens permetr\u00e0 augmentar el nombre de seguidors o de subscriptors.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Estrategies_de_marqueting_en_video_sobre_productes\"><\/span>6. Estrat\u00e8gies de m\u00e0rqueting en v\u00eddeo sobre productes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Estrategias-de-marketing-en-video-sobre-productos.jpg\" alt=\"Estrat\u00e8gies de m\u00e0rqueting en v\u00eddeo sobre productes\" class=\"wp-image-15087\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Estrategias-de-marketing-en-video-sobre-productos.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Estrategias-de-marketing-en-video-sobre-productos-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Estrategias-de-marketing-en-video-sobre-productos-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cal <strong>tenir en compte que els diferents mitjans de comunicaci\u00f3<\/strong> apel\u00b7len a cada persona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pot ser que alguns clients prefereixin llegir, mentre que uns altres se sentiran atrets cap a les imatges i alguns troben els v\u00eddeos particularment atractius.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aprofitem el v\u00eddeo m\u00e0rqueting per a fer v\u00eddeos de ressenyes de productes, tutorials i fins i tot v\u00eddeos sobre el funcionament de l&#8217;empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segons el producte i l&#8217;audi\u00e8ncia, <strong>tamb\u00e9 es poden<\/strong> <strong>publicar webinars<\/strong>, aix\u00ed com entrevistes o fragments curts en xarxes socials com TikTok i Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquests v\u00eddeos, encara que siguin curts i atractius, serveixen per a <strong>crear una s\u00f2lida pres\u00e8ncia de la marca i refor\u00e7ar el comprom\u00eds amb els seguidors<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hem d&#8217;incloure <strong> sempre una anomenada a l&#8217;acci\u00f3<\/strong>, b\u00e9 a trav\u00e9s d&#8217;un enlla\u00e7 o una al\u00b7lusi\u00f3 en el v\u00eddeo, i aix\u00ed animar als usuaris al fet que adquireixin el producte destacat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No obstant aix\u00f2, si comptem amb un gran volum de seguidors en Instagram, hem d&#8217;aprofitar les <strong>Stories d&#8217;Instagram<\/strong> a fi de crear v\u00eddeos de productes r\u00e0pids amb un vincle directe al nostre producte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Col%C2%B7laboracions_empresarials\"><\/span>7. Col\u00b7laboracions empresarials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coneixes a altres empreses que es dirigeixin a una audi\u00e8ncia similar, encara que ofereixin diferents productes? Associa els teus productes per a promocionar-los davant els seus clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pensem a crear continguts junts, organitzeu un concurs conjuntament amb ells o fins i tot comenceu a associar-vos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha vegades que el <strong>reconeixement d&#8217;una marca<\/strong> similar en els mitjans socials <strong>permet guanyar m\u00e9s seguidors.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esmentem de tant en tant altres companyies, perqu\u00e8 comencin a nomenar-nos de la mateixa manera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una altra opci\u00f3 \u00e9s <strong>esmentar altres empreses o productes en un article de contingut<\/strong> i despr\u00e9s compartir-lo amb ells.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pot ser que ells comparteixin el teu contingut en els seus canals, ajudant al fet que tinguem contacte amb els seus clients i seguidors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Posicionament_en_motors_de_cerca\"><\/span>8. Posicionament en motors de cerca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Posicionamiento-en-buscadores-como-estrategia-de-marketing.jpg\" alt=\"estrat\u00e8gies de posicionament web per a botigues online\" class=\"wp-image-15085\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Posicionamiento-en-buscadores-como-estrategia-de-marketing.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Posicionamiento-en-buscadores-como-estrategia-de-marketing-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Posicionamiento-en-buscadores-como-estrategia-de-marketing-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">No hi ha llista d&#8217;estrat\u00e8gies de m\u00e0rqueting digital que no esmenti l&#8217;optimitzaci\u00f3 <strong> en cercadors<\/strong> (SEO).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es tracta d&#8217;una t\u00e8cnica de m\u00e0rqueting atractiva i entretinguda, per\u00f2 l&#8217;optimitzaci\u00f3 <a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/\"> de motors de cerca<\/a> <strong>multiplica el tr\u00e0nsit cap al nostre lloc web<\/strong> a trav\u00e9s dels criteris de les cerques org\u00e0niques.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>A m\u00e9s, quan un es dedica a la venda en l\u00ednia, la qual cosa cerca <\/em><em>\u00e9s el major tr\u00e0nsit de qualitat possible.<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">El posicionament en cercadors resulta una tasca complexa, encara que la clau consisteix a interpretar els termes de cerca dels usuaris en Internet.&nbsp;<em>\u00e9s el major tr\u00e0nsit de qualitat possible.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_quines_preguntes_senfronten_que_poden_ser_resoltes_pels_nostres_productes\"><\/span>A quines preguntes s&#8217;enfronten que poden ser resoltes pels nostres productes?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Elaborar una <strong>relaci\u00f3 de paraules clau<\/strong> i despr\u00e9s integrar-les dins de les p\u00e0gines del lloc web i dins del contingut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed mateix, cal <strong>utilitzar meta descripcions i t\u00edtols en cada p\u00e0gina de la web<\/strong>.&nbsp;Aquestes dades faciliten als motors de cerca determinar de qu\u00e8 tracta la p\u00e0gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no saps molt sobre <a href=\"https:\/\/www.nextweb.cat\/ca\/posicionament-web-seo-a-barcelona\/\">posicionament SEO<\/a>, posa&#8217;t en mans de professionals perqu\u00e8 elaborin un pla i et permeti optimitzar la teva botiga en l\u00ednia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Patrocini_desdeveniments\"><\/span>9. Patrocini d&#8217;esdeveniments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El patrocini d&#8217;un esdeveniment que se celebra en la localitat <strong>constitueix una forma estupenda per a promocionar la nostra botiga online<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Habitualment, els organitzadors trobaran en l&#8217;esdeveniment un enlla\u00e7 a la teva p\u00e0gina web, a m\u00e9s de que <strong>el nostre negoci apareixer\u00e0 en altres publicacions comercials<\/strong> o en xarxes socials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oferir fulls de m\u00e0 amb la URL del negoci<\/strong> i que inclogui el nostre producte en les bosses de regal. Alguns d&#8217;aquests esdeveniments <strong>permeten la instal\u00b7laci\u00f3 d&#8217;un estand<\/strong>, all\u00ed guanyarem major visibilitat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Publicitat_pagada\"><\/span>10. Publicitat pagada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Publicidad-pagada-como-estrategia-de-marketing.jpg\" alt=\"Campanyes de publicitat de pagament\" class=\"wp-image-15083\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Publicidad-pagada-como-estrategia-de-marketing.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Publicidad-pagada-como-estrategia-de-marketing-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/07\/Publicidad-pagada-como-estrategia-de-marketing-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Per a acabar, comptar amb anuncis de pagament constitueix una estrat\u00e8gia habitual i molt efectiva a l&#8217;hora de vendre productes en l\u00ednia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podem fer una <a href=\"https:\/\/www.nextweb.cat\/2020\/05\/04\/publicidad-en-instagram\/\">campanya de publicitat en Instagram <\/a>o en qualsevol altra xarxa social que sigui d&#8217;inter\u00e8s per als consumidors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cal invertir en <strong>publicitats de retargeting<\/strong>, destinades a consumidors que van visitar amb anterioritat l&#8217;establiment i que no van efectuar una compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb freq\u00fc\u00e8ncia, aquest tipus d&#8217;anuncis resulten reeixits pel fet que la persona ja coneix els productes i ha pensat pr\u00e8viament en la seva adquisici\u00f3.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>En general, les persones no compren res en la seva primera visita; <\/em>\r\n<em>amb els anuncis de retargeting se&#8217;ls incita a tornar.<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Un codi anomenat <strong>&#8220;p\u00edxel&#8221;<\/strong> que s&#8217;afegeix a la p\u00e0gina web, ens permetr\u00e0 realitzar un seguiment dels visitants i del que han vist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La publicitat de retargeting realitzada en <strong>plataformes com Facebook o Google<\/strong> presenta l&#8217;anunci al visitant, la qual cosa sol fer que torni a la botiga i efectu\u00ef la compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El retargeting \u00e9s considerada una de les estrat\u00e8gies de m\u00e0rqueting amb la qual <strong>podem impactar repetides vegades als mateixos usuaris<\/strong> per a fer que avancin per <a href=\"https:\/\/www.idento.es\/blog\/analitica-web\/que-es-un-embudo-de-conversion\/?_adin=02021864894\" target=\"_blank\" rel=\"noopener\">l&#8217;embut de conversi\u00f3<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comenca_a_optimitzar_les_teves_estrategies_de_marqueting_a_la_teva_botiga_online\"><\/span>Comen\u00e7a a optimitzar les teves estrat\u00e8gies de m\u00e0rqueting a la teva botiga online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s important que l&#8217;estrat\u00e8gia de m\u00e0rqueting de la botiga online no sigui excessiva.&nbsp;<strong>Hem de triar les m\u00e9s apropiades per al nostre p\u00fablic<\/strong>, juntament amb els seus interessos i comportament en l\u00ednia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tan aviat comencem a sentir-nos a gust realitzant una o dues t\u00e8cniques, podem incorporar unes altres.&nbsp;Recorda fer proves d&#8217;efectivitat amb les teves campanyes i adaptar-les quan sigui necessari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emprant una combinaci\u00f3 d&#8217;aquestes estrat\u00e8gies de m\u00e0rqueting, aconseguirem augmentar el nombre de seguidors i incrementar les vendes en l\u00ednia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tens un ecommerce i disposes d&#8217;un gran producte per a vendre&#8217;l. Per\u00f2, com podem optimitzar les estrat\u00e8gies de m\u00e0rqueting en una botiga online? Hem fet una recerca sobre els productes, seleccionant la millor plataforma de e-commerce i muntat una botiga online amb un sistema efica\u00e7. Ja estem a punt de comen\u00e7ar a vendre. No obstant&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[230],"tags":[],"class_list":["post-15422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategies-digitals"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Estrat\u00e8gies de M\u00e0rqueting en una Botiga Online - NEXTWEB<\/title>\n<meta name=\"description\" content=\"Quines estrat\u00e8gies de m\u00e0rqueting per a botigues online hem d&#039;implementar en el nostre Ecommerce? 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