{"id":15424,"date":"2023-04-11T19:40:14","date_gmt":"2023-04-11T17:40:14","guid":{"rendered":"https:\/\/www.nextweb.cat\/2022\/09\/22\/quant-es-triga-a-indexar-una-pagina-en-google\/"},"modified":"2024-02-16T11:07:55","modified_gmt":"2024-02-16T10:07:55","slug":"indexar-una-pagina-a-google","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/","title":{"rendered":"Quant es triga a indexar una p\u00e0gina a Google?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un dels dubtes m\u00e9s habituals que ens q\u00fcestionen, \u00e9s la de quanta triga a indexar una p\u00e0gina web a Google, i en resposta a aquesta pregunta, podem dir que un lloc web <strong>triga a apar\u00e8ixer uns tres o quatre dies en els resultats de cerca<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encara que Google podria indexar un lloc en q\u00fcesti\u00f3 d&#8217;hores o fins i tot minuts, per\u00f2 aix\u00f2 no \u00e9s l&#8217;habitual.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Si acabem de publicar una p\u00e0gina web, esperarem uns dies i comprovarem <\/em><em>si apareix en els resultats de cerca de Google.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">En cas de no apar\u00e8ixer en Google, revisarem les <strong>eines per a webmasters<\/strong> de Google i les seves directrius sobre com millorar la seva visibilitat en el cercador.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5a3d175127\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5a3d175127\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#Verificacions_per_a_indexar_una_pagina_a_Google\" >Verificacions per a indexar una p\u00e0gina a Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#Robotstxt\" >Robots.txt:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#El_panell_de_WordPress\" >El panell de WordPress:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#Indexar_una_pagina_a_Google_amb_Google_Search_Console\" >Indexar una p\u00e0gina a Google amb Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#Google_Analytics\" >Google Analytics:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#SEO_On_Page\" >SEO On Page:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#SEO_Local\" >SEO Local:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#Creacio_i_obtencio_de_backlinks\" >Creaci\u00f3 i obtenci\u00f3 de backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#La_creacio_de_continguts_ajuda_a_indexar_una_pagina_en_Google\" >La creaci\u00f3 de continguts ajuda a indexar una p\u00e0gina en Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#Ser_indexat_vs_apareixer_en_els_resultats_de_cerca\" >Ser indexat vs. apar\u00e8ixer en els resultats de cerca<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#La_clau_esta_a_fer_una_campanya_de_publicitat_amb_Google_Ads\" >La clau est\u00e0 a fer una campanya de publicitat amb Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#En_resum_per_a_aconseguir_indexar_una_pagina_a_Google\" >En resum, per a aconseguir indexar una p\u00e0gina a Google:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/#Contractar_els_serveis_duna_agencia_especialitzada\" >Contractar els serveis d&#8217;una ag\u00e8ncia especialitzada<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Verificacions_per_a_indexar_una_pagina_a_Google\"><\/span><strong>Verificacions per a indexar una p\u00e0gina a Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per a aconseguir una r\u00e0pida indexaci\u00f3 del lloc web, cal comprovar que no existeixin barreres perqu\u00e8 Google l&#8217;indexi inicialment. Aquests punts s\u00f3n imprescindibles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Robotstxt\"><\/span><strong>Robots.txt:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comprova que l&#8217;arxiu robots.txt no bloqueja accidentalment als robots i a les aranyes dels motors de cerca dels continguts que volem que Google indexi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;empresa o persones que hagin dissenyat el nostre lloc web han de saber <strong>com verificar l&#8217;arxiu robots.txt<\/strong> i assegurar-se que est\u00e0 correctament configurat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_panell_de_WordPress\"><\/span><strong>El panell de WordPress:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En cas que la p\u00e0gina web estigui desenvolupada en la plataforma WordPress, hi ha un ajust en el panell de WordPress en el qual es diu<strong> &#8220;dissuadir als motors de cerca d&#8217;indexar aquest lloc&#8221;.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indexar_una_pagina_a_Google_amb_Google_Search_Console\"><\/span><strong>Indexar una p\u00e0gina a Google amb Google Search Console<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El lloc ha de connectar-se a <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a>. Aquesta eina \u00e9s un servei gratu\u00eft proporcionat per Google que <strong>s&#8217;encarrega d&#8217;analitzar el lloc i d&#8217;avisar-nos de qualsevol error.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search Console fa possible que <strong>carreguem el mapa del lloc<\/strong> i\/o les URL de les diferents p\u00e0gines de manera directa a Google amb l&#8217;objectiu que les indexin en la seva base de dades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span><strong>Google Analytics:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cal assegurar-se d&#8217;integrar <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> amb el lloc. Com Google Search Console, \u00e9s un servei gratu\u00eft, per\u00f2 <strong>s&#8217;enfoca m\u00e9s en el registre i seguiment del tr\u00e0nsit de la teva p\u00e0gina.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vincular el lloc a Google Analytics \u00e9s una altra manera de fer &#8220;ping&#8221; a Google de manera que s\u00e0piga que existeix.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_On_Page\"><\/span><strong>SEO On Page:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A fi d&#8217;apar\u00e8ixer en Google, \u00e9s necessari que les p\u00e0gines estiguin correctament adaptades als motors de cerca.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Potser la part m\u00e9s important del SEO On Page s\u00f3n les metes etiquetes,<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Si b\u00e9 no hi ha garanties, quan es configuren les fiqui etiquetes adequadament, Google utilitzar\u00e0 sovint la informaci\u00f3 de la meta etiqueta paraula per paraula, amb la qual cosa <strong>s&#8217;aconsegueix estructurar l&#8217;aparen\u00e7a dels resultats obtinguts en les cerques de Google<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Local\"><\/span><strong>SEO Local:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/SEO-Local-para-negocios.jpg\" alt=\"SEO Local per a negocis \" class=\"wp-image-15359\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/SEO-Local-para-negocios.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/SEO-Local-para-negocios-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/SEO-Local-para-negocios-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/27\/fitxa-de-google-my-business-com-crear-la\/\">Crear la fitxa de Google My Business<\/a>. En cas que necessitis ajuda amb aix\u00f2, trobar\u00e0s aqu\u00ed un gran recurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creacio_i_obtencio_de_backlinks\"><\/span><strong>Creaci\u00f3 i obtenci\u00f3 de backlinks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta \u00e9s una altra manera d&#8217;atreure l&#8217;inter\u00e8s de Google: aconseguir el major nombre possible de llocs web vinculats a la nostra web. Com m\u00e9s siguin, millor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per a aconseguir backlinks no fa falta utilitzar cap mena de t\u00e0ctica de SEO de tipus blackhat o contingut brossa. N&#8217;hi ha prou amb esfor\u00e7 i temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podrem comen\u00e7ar de zero, acudirem a totes les nostres xarxes socials com <strong>Facebook, LinkedIn i Instagram per a assegurar-nos que totes tinguin un enlla\u00e7 al nostre lloc web<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3, comencem a actualitzar els perfils en els llocs com a <a href=\"https:\/\/www.paginasamarillas.es\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">P\u00e0gines grogues<\/a>, guies locals, directoris, etc.. Hi ha munts de possibilitats d&#8217;aconseguir backlinks f\u00e0cilment si busquem una mica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_creacio_de_continguts_ajuda_a_indexar_una_pagina_en_Google\"><\/span><strong>La creaci\u00f3 de continguts ajuda a indexar una p\u00e0gina en Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En publicar contingut \u00fatil i d&#8217;alta qualitat a trav\u00e9s de la nostra p\u00e0gina web, s&#8217;afavoreix la visibilitat en els motors de cerca en dos aspectes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D&#8217;una banda, <strong>ofereix als crawlers dels motors de cerca de Google<\/strong> informaci\u00f3 en brut que pot consumir i indexar dins de la seva base de dades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Els continguts ben elaborats poden donar com a resultat la classificaci\u00f3 en la p\u00e0gina 1 de Google en molts termes de cerca.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextweb wp-block-embed-nextweb\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"EkWwSN3SnU\"><a href=\"https:\/\/www.nextweb.cat\/2021\/08\/01\/marketing-de-contenidos-planificacion-de-estrategias\/\">Marketing de Contenidos: planificaci\u00f3n de estrategias<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Marketing de Contenidos: planificaci\u00f3n de estrategias&#8221; &#8212; NEXTWEB\" src=\"https:\/\/www.nextweb.cat\/2021\/08\/01\/marketing-de-contenidos-planificacion-de-estrategias\/embed\/#?secret=m0O3kH9Yne#?secret=EkWwSN3SnU\" data-secret=\"EkWwSN3SnU\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D&#8217;altra banda, <strong>els continguts de bona qualitat s\u00f3n capaces de generar backlinks d&#8217;altres propietaris de llocs web<\/strong> o bloguers cap al nostre lloc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recorda que <strong>els backlinks constitueixen una de les modalitats principals de puntuaci\u00f3 de Google <\/strong>que permet determinar si el contingut \u00e9s valu\u00f3s i mereix ser incl\u00f2s en la primera p\u00e0gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En implementar aquests passos, les probabilitats d&#8217;apar\u00e8ixer en Google m\u00e9s primerenc s&#8217;incrementen enormement enfront de la probabilitat de no fer res.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ser_indexat_vs_apareixer_en_els_resultats_de_cerca\"><\/span><strong>Ser indexat vs. apar\u00e8ixer en els resultats de cerca<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si b\u00e9 sembla el mateix, fer que Google indexi una p\u00e0gina i figurar en els seus resultats de cerca s\u00f3n dues coses diferents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El fet d&#8217;estar indexat nom\u00e9s implica que una p\u00e0gina del lloc web ha estat inclosa en la base de dades de Google, la qual cosa suposa un primer pas positiu.\n\nPer a comprovar quines s\u00f3n les p\u00e0gines del nostre lloc web que s&#8217;han indexat, podem realitzar una cerca en Google de <strong>site:www.nomdelteudomini.com<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a exemple, si jo volgu\u00e9s comprovar el nombre de p\u00e0gines del meu lloc que estan actualment indexades per Google, es veuria aix\u00ed:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/zfpk3_l7IVm_79hXzyJG9DNdLE0iGhOjPkmYYjLu0yepn8HzCBxkIoCw8fsAgVG2YfPpmiZUbHzy2aHU4ERlHQbWeQ1NbdSncPw54OvhTrjrYfNUt4WTCB1UCWz_SeuTGPORo1cdYKxs_URykoBLUt0\" alt=\"Barra del cercador de Google\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3, em retornar\u00e0 aquest resultat, que m&#8217;indica que actualment tinc 180 p\u00e0gines indexades per Google:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/idZ548yvgXce2_N76noHTls1LOaaPb54X1x8ZfeVeg-ci8XQnJR2PYz_n9YgaBkwHR9-2y7Y01shhu5H_Hl8gU5NbAmmW0Jnuk6vJckKWhHaSntiGZ__VSgdbJQKNSsFRU-J484aqxGwWdRzEaus-3g\" alt=\"Indexar una p\u00e0gina en Google\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2 que Google tingui indexat el nostre lloc web com a tal no significa necess\u00e0riament que figurarem en la primera p\u00e0gina de cerca per a la paraula desitjada.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>El fet d&#8217;apar\u00e8ixer en les primeres p\u00e0gines de Google per a un determinat terme de cerca \u00e9s una cosa que tothom vol, no obstant aix\u00f2, no tothom ho aconsegueix.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest sentit, s\u00f3n molts els factors que condicionen el que Google mostra en la primera p\u00e0gina, per no esmentar que els llocs de la primera p\u00e0gina estan limitats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vegades, Google et col\u00b7loca en la primera p\u00e0gina per a un determinat terme de cerca, per\u00f2 a vegades no. Un m\u00e8tode poc com\u00fa per a obtenir la primera p\u00e0gina de Google de manera immediata.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si alg\u00fa cerca el teu nom o el del teu negoci, no \u00e9s bonic apar\u00e8ixer en la primera p\u00e0gina?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si b\u00e9 no podem controlar el moment en qu\u00e8 apareixerem en la primera posici\u00f3 dels <strong>resultats de cerca org\u00e0nica de Google<\/strong>, s\u00ed que existeix una t\u00e0ctica coneguda que ens permetr\u00e0 apar\u00e8ixer en primera posici\u00f3 quan alg\u00fa realitzi una cerca del nostre negoci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El secret consisteix a executar una &#8220;<strong>campanya de br\u00e0nding&#8221;<\/strong> amb la finalitat que la nostra empresa aparegui en la part superior dels resultats de cerca org\u00e0nica de Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_clau_esta_a_fer_una_campanya_de_publicitat_amb_Google_Ads\"><\/span>La clau est\u00e0 a fer una campanya de publicitat amb Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/Campana-de-Google-Ads-1024x487.jpg\" alt=\"Campanya de Google ADS\" class=\"wp-image-15361\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/Campana-de-Google-Ads-1024x487.jpg 1024w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/Campana-de-Google-Ads-300x143.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/Campana-de-Google-Ads-768x366.jpg 768w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/Campana-de-Google-Ads-1536x731.jpg 1536w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/Campana-de-Google-Ads.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Gaireb\u00e9 sempre apareixem en les primeres posicions, \u00e9s bo no? I ara qu\u00e8? B\u00e9, si no fem aquest tipus d&#8217;anunci quan alg\u00fa busqui el nostre nom en Google, som pr\u00e0cticament invisibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el nostre cas, hi ha una empresa amb el mateix nom que nosaltres, anomenada <strong>TNW<\/strong> <a href=\"https:\/\/thenextweb.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">thenextweb<\/a>, un nom bastant semblant al nostre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es tracta d&#8217;una <strong>p\u00e0gina web per als amants de la tecnologia<\/strong>, comunicaci\u00f3 i molt m\u00e9s. Ells dominen la primera p\u00e0gina de Google per al terme de cerca. \u201c<strong>NEXTWEB<\/strong>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Llavors, si volem passar al capdavant de les posicions, tot el que hem de fer \u00e9s fer publicitat per a apar\u00e8ixer en Google i, boom! Ja estarem en primer lloc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;important d&#8217;apar\u00e8ixer en les primeres posicions de la p\u00e0gina en Google \u00e9s perqu\u00e8 est\u00e0 provat que <strong>com m\u00e9s gran sigui la posici\u00f3 en la p\u00e0gina, m\u00e9s clics s&#8217;aconseguiran<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encara m\u00e9s important, quan alg\u00fa fa una cerca del meu nom en Google, sovint significa <strong>que ens han recomanat<\/strong>, cosa que significa que probablement estan molt interessats a parlar amb nosaltres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed que vull que els resulti el m\u00e9s f\u00e0cil possible accedir al meu lloc web. Les campanyes de marca s\u00f3n molt simples i econ\u00f2miques d&#8217;executar. <strong>El que t\u00e9 de bo Google Ads \u00e9s que nom\u00e9s paga si alg\u00fa fa clic en el seu anunci.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"En_resum_per_a_aconseguir_indexar_una_pagina_a_Google\"><\/span>En resum, per a aconseguir indexar una p\u00e0gina a Google:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fa falta passar a l&#8217;acci\u00f3:\n<\/strong>No \u00e9s suficient amb el simple fet de llan\u00e7ar la nova p\u00e0gina web. Com es descriu anteriorment, \u00e9s necessari que la p\u00e0gina web estigui correctament configurada perqu\u00e8 Google pugui accedir a ella.\n\nD&#8217;altra banda, hem explicat les accions que poden dur-se a terme per a incrementar les oportunitats de figurar dins dels resultats de cerca de Google al m\u00e9s aviat possible.<\/li>\n\n\n\n<li><strong>Ser pacients:\n<\/strong>No es tracta d&#8217;un proc\u00e9s d&#8217;un dia per a un altre pel que no pots exigir a Google una major rapidesa. Cal tenir molt de compte amb els &#8220;experts&#8221; els quals cobren una dinerada a canvi de &#8220;secrets interns&#8221; per apar\u00e8ixer en Google.\n\nAmb el temps, si s&#8217;apliquen correctament els procediments provats, s&#8217;aconseguir\u00e0 apar\u00e8ixer en Google.<\/li>\n\n\n\n<li><strong>Elaborar campanyes de publicitat:\n<\/strong>De mentrestant, considerem la possibilitat de fer una campanya de br\u00e0nding per a estar en els primers resultats de cerca de Google quan es busqui la teva marca o el nom de la teva empresa.\n\nNo \u00e9s car, resulta bastant senzill de configurar i et proporciona una major visibilitat en Google.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Confiem que aix\u00f2 simplifiqui les coses quant a l&#8217;aparici\u00f3 en Google del nostre nou lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si comptes amb un petit comer\u00e7 o una empresa, el <a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/05\/el-marqueting-de-geolocalitzacio-per-als-negocis\/\">m\u00e0rqueting de geolocalitzaci\u00f3<\/a> o el <strong>posicionament en cercadors aconseguir\u00e0 que et diferenci\u00efs de la teva compet\u00e8ncia.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contractar_els_serveis_duna_agencia_especialitzada\"><\/span>Contractar els serveis d&#8217;una ag\u00e8ncia especialitzada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/Diseno-de-paginas-web-en-Barcelona.jpg\" alt=\"Disseny de p\u00e0gines web a Barcelona\" class=\"wp-image-15356\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/Diseno-de-paginas-web-en-Barcelona.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/Diseno-de-paginas-web-en-Barcelona-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/08\/Diseno-de-paginas-web-en-Barcelona-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Recorrent als serveis de l&#8217;ag\u00e8ncia correcta, aconseguir\u00e0s indexar una p\u00e0gina en Google com cal. En moltes d&#8217;elles es poden oferir serveis com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nextweb.cat\/ca\/posicionament-web-seo-a-barcelona\/\">Posicionament SEO de p\u00e0gina web corporativa<\/a> o botigues online en WordPress.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/disseny-web-a-mida-a-barcelona-usant-wordpress\/\">Disseny de p\u00e0gines web a mida en WordPress<\/a>.<\/li>\n\n\n\n<li>Posicionament local per a negocis o empreses en <strong>Google Maps<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En cas que vulguis m\u00e9s informaci\u00f3 o <a href=\"https:\/\/www.nextweb.cat\/2020\/09\/07\/como-mejorar-el-seo\/\">millorar les estrat\u00e8gies SEO<\/a> que apliquem a <strong>Nextweb<\/strong> no dubtis a posar-te en <a href=\"https:\/\/www.nextweb.cat\/ca\/contacte-amb-la-nostra-agencia-de-disseny-web\/\">contacte amb nosaltres<\/a> sense cap mena de comprom\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un dels dubtes m\u00e9s habituals que ens q\u00fcestionen, \u00e9s la de quanta triga a indexar una p\u00e0gina web a Google, i en resposta a aquesta pregunta, podem dir que un lloc web triga a apar\u00e8ixer uns tres o quatre dies en els resultats de cerca. Encara que Google podria indexar un lloc en q\u00fcesti\u00f3 d&#8217;hores&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[223],"tags":[],"class_list":["post-15424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionament-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quant es triga a indexar una p\u00e0gina a Google? - NEXTWEB<\/title>\n<meta name=\"description\" content=\"Normalment, uns tres o quatre dies triga a indexar una p\u00e0gina a Google en els seus resultats de cerca.\u00a0Descobreix com accelerar el proc\u00e9s!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quant es triga a indexar una p\u00e0gina a Google? 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