{"id":16285,"date":"2023-04-21T19:43:02","date_gmt":"2023-04-21T17:43:02","guid":{"rendered":"https:\/\/www.nextweb.cat\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/"},"modified":"2023-04-21T20:06:04","modified_gmt":"2023-04-21T18:06:04","slug":"els-principals-factors-de-posicionament-a-google","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/","title":{"rendered":"Els Principals Factors de Posicionament a Google"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sabies que hi ha m\u00e9s de 200 factors de classificaci\u00f3 que Google t\u00e9 en compte a l&#8217;hora de decidir com <strong>posicionar un lloc web dins de les SERPs<\/strong>? En aquest article, ens centrarem en els principals factors de posicionament a Google a l&#8217;hora d&#8217;organitzar les vostres cerques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenint aix\u00f2 en compte aquestes xifres, pot ser for\u00e7a descoratjador per als propietaris de negocis i p\u00e0gines web tractar d&#8217;optimitzar un lloc per a tots aquests diferents factors de classificaci\u00f3. Per sort, no tothom t\u00e9 la mateixa import\u00e0ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En comprendre&#8217;ls, podr\u00e0s <strong>elaborar una estrat\u00e8gia de SEO<\/strong> s\u00f2lida que ajudar\u00e0 a fer que el teu lloc web ocupi una posici\u00f3 privilegiada.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5a3cf6e2c1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5a3cf6e2c1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#Tipus_de_factors_de_posicionament_a_Google\" >Tipus de factors de posicionament a Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#Factors_de_domini\" >Factors de domini<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#Factors_de_pagina\" >Factors de p\u00e0gina<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#Factor_de_lus_de_les_dades_estructurades_rich_snippets\" >Factor de l&#8217;\u00fas de les dades estructurades (rich snippets)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#Factors_del_contingut\" >Factors del contingut<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#El_certificat_SSL_i_el_protocol_HTTPS\" >El certificat SSL i el protocol HTTPS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#La_reputacio_dun_lloc_web\" >La reputaci\u00f3 d&#8217;un lloc web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#Les_cerques_locals\" >Les cerques locals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#La_rapidesa_en_la_carrega_de_dades\" >La rapidesa en la c\u00e0rrega de dades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#Actualitzacions_de_la_pagina_web\" >Actualitzacions de la p\u00e0gina web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#Sitemap_o_mapa_del_lloc\" >Sitemap o mapa del lloc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#Les_metadescripcions\" >Les metadescripcions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#Continguts_a_les_xarxes_socials\" >Continguts a les xarxes socials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#SEO_tecnic\" >SEO t\u00e8cnic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/21\/els-principals-factors-de-posicionament-a-google\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipus_de_factors_de_posicionament_a_Google\"><\/span>Tipus de factors de posicionament a Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A causa de l&#8217;enorme quantitat de factors que influeixen en el r\u00e0nquing de les <a href=\"https:\/\/rockcontent.com\/es\/blog\/que-son-las-serps\/\" target=\"_blank\" rel=\"noreferrer noopener\">SERP<\/a>, \u00e9s molt habitual trobar-los classificats segons l&#8217;\u00e0mbit a qu\u00e8 es refereixen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Seguidament comentarem en profunditat els diferents aspectes<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factors_de_domini\"><\/span>Factors de domini<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com el mateix nom indica, els factors de domini s\u00f3n els que fan refer\u00e8ncia al propi nom de domini i la seva estructura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encara que ja no s\u00f3n tan rellevants com abans, encara tenen una gran influ\u00e8ncia en el r\u00e0nquing d&#8217;un lloc web, per la qual cosa \u00e9s important tenir-los en compte a l&#8217;hora de triar un nom de domini i configurar els servidors DNS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns dels factors m\u00e9s importants del domini s\u00f3n la seva antiguitat, si hi ha concordan\u00e7a de paraules clau, i l&#8217;extensi\u00f3 (per exemple, si es tracta d&#8217;un domini .es o .com).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factors_de_pagina\"><\/span>Factors de p\u00e0gina<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els factors de p\u00e0gina s\u00f3n els que fan refer\u00e8ncia a les p\u00e0gines individuals d&#8217;un lloc web i a la seva estructura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns dels factors de p\u00e0gina m\u00e9s importants s\u00f3n <strong>temps de c\u00e0rrega de la p\u00e0gina<\/strong>, <strong>les etiquetes can\u00f2niques, els errors en HTML i l&#8217;arquitectura del lloc<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalment, cal esmentar que Google cada vegada d\u00f3na m\u00e9s import\u00e0ncia a la <a href=\"https:\/\/www.nextweb.cat\/2020\/05\/28\/google-para-dispositivos-moviles\/\">optimitzaci\u00f3 per a m\u00f2bils<\/a>, especialment des de la inclusi\u00f3 de les seves directrius sobre les <a href=\"https:\/\/www.inboundcycle.com\/blog-de-inbound-marketing\/core-web-vitals-de-google-que-son-como-mejorarlas\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factor_de_lus_de_les_dades_estructurades_rich_snippets\"><\/span>Factor de l&#8217;\u00fas de les dades estructurades (rich snippets)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els llocs que utilitzen dades estructurades en el codi obtenen prioritat en els r\u00e0nquings de Google, ja que es tradueixen a <strong><a href=\"https:\/\/www.nextweb.cat\/2020\/11\/03\/que-es-un-rich-snippet\/\">fragments enriquits (rich snippets)<\/a><\/strong> a les p\u00e0gines de resultats de cerca (SERP) per la qual cosa milloren l&#8217;efici\u00e8ncia de les mateixes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest sentit, \u00e9s dif\u00edcil determinar les raons que expliquen aquesta tend\u00e8ncia, ja que no se sap si es tracta de factors de classificaci\u00f3 (Google no ho confirma) aix\u00ed com si simplement generen m\u00e9s clics i tr\u00e0nsit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factors_del_contingut\"><\/span>Factors del contingut<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els factors de contingut s\u00f3n els que fan refer\u00e8ncia al contingut real d&#8217;un lloc web. \u00c9s a dir, als <strong>textos i imatges que hi ha dins del mateix<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns dels factors de contingut m\u00e9s importants s\u00f3n l&#8217;\u00fas de paraules clau, la <strong>indexaci\u00f3 sem\u00e0ntica latent<\/strong> <em>(LSI)<\/em> <strong>i la llegibilitat<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 \u00e9s important tenir en compte la <strong>longitud del contingut<\/strong>, aix\u00ed com si s&#8217;actualitza regularment.\r\n\r\nDes dels \u00faltims canvis en l&#8217;algoritme Google utilitza un sistema conegut com a <a href=\"https:\/\/ca.ryte.com\/wiki\/TF*IDF\" target=\"_blank\" rel=\"noopener\">DF*IDF<\/a>, que <strong>permet analitzar les paraules clau i el contingut en el seu context<\/strong>, i aquest \u00e9s un factor de posicionament fonamental avui dia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_certificat_SSL_i_el_protocol_HTTPS\"><\/span>El certificat SSL i el protocol HTTPS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google, el 2014, va comunicar la possibilitat d&#8217;incorporar entre els seus factors de posicionament l&#8217;\u00fas del protocol HTTPS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A banda de beneficiar al SEO, aquest factor suposa una <strong>mostra de seguretat per a l&#8217;usuari i de credibilitat de la p\u00e0gina. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextweb wp-block-embed-nextweb\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"PowylbKt8p\"><a href=\"https:\/\/www.nextweb.cat\/ca\/2019\/02\/08\/la-importancia-dun-certificat-de-seguretat\/\">La Import\u00e0ncia d&#8217;un Certificat de Seguretat<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abLa Import\u00e0ncia d&#8217;un Certificat de Seguretat\u00bb \u2014 NEXTWEB\" src=\"https:\/\/www.nextweb.cat\/ca\/2019\/02\/08\/la-importancia-dun-certificat-de-seguretat\/embed\/#?secret=ZyBpeZTHQ0#?secret=PowylbKt8p\" data-secret=\"PowylbKt8p\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_reputacio_dun_lloc_web\"><\/span>La reputaci\u00f3 d&#8217;un lloc web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els factors de reputaci\u00f3 s\u00f3n els que es refereixen a la manera com un lloc web \u00e9s percebut pels usuaris, aix\u00ed com per altres llocs web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns dels <strong>factors de reputaci\u00f3 m\u00e9s importants s\u00f3n els backlinks<\/strong>, els senyals socials i les ressenyes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 cal esmentar que <strong>Google utilitza un sistema conegut com a<\/strong> <a href=\"https:\/\/rockcontent.com\/es\/blog\/que-es-pagerank\/\" target=\"_blank\" rel=\"noopener\">PageRank<\/a> per mesurar la qualitat dels enlla\u00e7os que apunten a un lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com podeu veure, l&#8217;algoritme de posicionament de Google es fixa en <em>multitud de factors diferents per escollir quines p\u00e0gines apareixen primer<\/em> a les SERPs. Si vols apar\u00e8ixer entre els primers resultats, \u00e9s fonamental no descuidar-ne cap.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_cerques_locals\"><\/span>Les cerques locals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amb les cerques locals apareix el <strong>Local Pack<\/strong> a les SERP, fet que suposa un caseller on apareixen els tres primers resultats a nivell geolocalitzat.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextweb wp-block-embed-nextweb\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Wxx4lR4ptn\"><a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/27\/fitxa-de-google-my-business-com-crear-la\/\">Fitxa de Google My Business, com crear-la?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abFitxa de Google My Business, com crear-la?\u00bb \u2014 NEXTWEB\" src=\"https:\/\/www.nextweb.cat\/ca\/2022\/06\/27\/fitxa-de-google-my-business-com-crear-la\/embed\/#?secret=V6tsgm04Qz#?secret=Wxx4lR4ptn\" data-secret=\"Wxx4lR4ptn\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dins d&#8217;aquestes cerques, la prioritat de Google se centra en els negocis que estan inscrits a <strong>Google My Business<\/strong>, per sobre de la classificaci\u00f3 obtinguda de les p\u00e0gines web i que nom\u00e9s apareix darrere del Local Pack.\r\n\r\nPer tal de ranquejar aquests negocis, el cercador de Google usa <strong>tres factors de posicionament<\/strong> que s\u00f3n espec\u00edfics per al <a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/07\/03\/posicionament-seo-local\/\">SEO local<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La rellev\u00e0ncia del negoci pel que fa a la paraula clau que l&#8217;usuari ha inserit.<\/li>\n\n\n\n<li>El posicionament, el prestigi del negoci i la seva popularitat tant a Internet com a fora.<\/li>\n\n\n\n<li>La proximitat de l&#8217;empresa davant de la cerca de l&#8217;usuari o respecte al terme de cerca.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_rapidesa_en_la_carrega_de_dades\"><\/span>La rapidesa en la c\u00e0rrega de dades<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google ja va anunciar la inclusi\u00f3 sobre aquest criteri a l&#8217;algoritme de cerca per a ordinadors de sobretaula aix\u00ed com el 2018 el va incorporar als de m\u00f2bil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualment, per a Google la velocitat de c\u00e0rrega representa tamb\u00e9 un dels elements fonamentals per a la classificaci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Actualitzacions_de_la_pagina_web\"><\/span>Actualitzacions de la p\u00e0gina web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els continguts de la p\u00e0gina web, de no actualitzar-se ni millorar-se, aniran perdent posicionament. En aquest sentit, sense necessitat de modificar l&#8217;URL, \u00e9s convenient actualitzar les p\u00e0gines publicades per tal d&#8217;expandir els continguts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A les cap\u00e7aleres H2 i H3 s\u00f3n ideals a l&#8217;hora de <strong>ressaltar keywords<\/strong> igual que passa amb els camps sem\u00e0ntics. <em>Es recomana no renunciar-hi.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sitemap_o_mapa_del_lloc\"><\/span>Sitemap o mapa del lloc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9s un fitxer amb informaci\u00f3 del lloc web<\/strong> i que els motors de cerca llegiran a la recerca d&#8217;un rastreig \u00f2ptim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quan m\u00e9s gran sigui el nombre d&#8217;enlla\u00e7os existents en una web, hi haur\u00e0 un rastreig molt menys efectiu i pobre, de manera que una bona t\u00e0ctica de SEO consisteix a <strong>no sobrepassar els 10.000 enlla\u00e7os en una p\u00e0gina web<\/strong> alhora i seleccionar la tra\u00e7a en aquelles m\u00e9s rellevants per a l&#8217;usuari.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_metadescripcions\"><\/span>Les metadescripcions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pel que fa a les meta descripcions, conv\u00e9 tenir-les en compte. Funcionen molt b\u00e9 encara que diguin que \u00e9s un cl\u00e0ssic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proveu que ser competent en l&#8217;\u00fas de les paraules clau influeix considerablement en els termes de la indexaci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Continguts_a_les_xarxes_socials\"><\/span>Continguts a les xarxes socials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les persones que <strong>comparteixen continguts a les xarxes socials<\/strong> representen un altre indici que n&#8217;indica el valor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Des de Google asseguren que aquests shares ja no s\u00f3n<\/em>\n<em>un factor directe de classificaci\u00f3. <\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">De tota manera, \u00e9s clar que les p\u00e0gines que obtenen els principals beneficis generalment en tenen un gran nombre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 \u00e9s degut principalment al fet que quan un contingut es comparteix, hi ha m\u00e9s gent que el veu i opta per enlla\u00e7ar-lo.\r\n\r\nPer tant, un major nombre d&#8217;accions a les xarxes socials augmenta el <a href=\"https:\/\/www.nextweb.cat\/2020\/05\/12\/posicionamiento-en-buscadores\/\">posicionament als cercadors, encara que sigui de forma indirecta.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_tecnic\"><\/span>SEO t\u00e8cnic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Encertar des del punt de vista del codi constitueix un dels punts de l&#8217;optimitzaci\u00f3 dels continguts orientats a obtenir un millor posicionament org\u00e0nic als cercadors.\r\n\r\n<strong>Vegem alguns exemples:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;\u00fas de paraules clau per als t\u00edtols de les p\u00e0gines i els <strong>encap\u00e7alats H1<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilitzeu <strong>etiquetes de cap\u00e7alera per mostrar la jerarquia del contingut<\/strong>. Si el t\u00edtol t\u00e9 format h1, utilitzeu h2 o h3 per als subt\u00edtols.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atorguem al contingut de la p\u00e0gina una estructura coherent d&#8217;acord amb la jerarquia del contingut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb aix\u00f2 <strong>contribuirem que Google s\u00e0piga interpretar molt millor el nostre contingut<\/strong> aix\u00ed com els conceptes considerats rellevants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A les etiquetes <strong>ALT de les imatges<\/strong> no s&#8217;han de fer servir les paraules clau perqu\u00e8 es vegi que s\u00f3n rellevants en relaci\u00f3 amb el contingut en q\u00fcesti\u00f3, combinant alguna paraula clau i una descripci\u00f3 original per a la imatge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els principals factors de posicionament a Google dif\u00edcilment consisteixen en els darrers canvis, tend\u00e8ncies o novetats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fem el possible per crear contingut amb qu\u00e8 la gent se senti atreta, <a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/com-mantenir-als-usuaris-en-la-nostra-pagina-web\/\">augmentin el temps a la p\u00e0gina<\/a>, i proporcioneu una bona experi\u00e8ncia d&#8217;usuari a m\u00e9s de demostrar a Google que \u00e9s el millor resultat possible en una cerca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabies que hi ha m\u00e9s de 200 factors de classificaci\u00f3 que Google t\u00e9 en compte a l&#8217;hora de decidir com posicionar un lloc web dins de les SERPs? En aquest article, ens centrarem en els principals factors de posicionament a Google a l&#8217;hora d&#8217;organitzar les vostres cerques. Tenint aix\u00f2 en compte aquestes xifres, pot ser&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[223,72],"tags":[],"class_list":["post-16285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionament-web","category-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Els Principals Factors de Posicionament a Google<\/title>\n<meta name=\"description\" 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