{"id":16294,"date":"2023-04-24T09:43:06","date_gmt":"2023-04-24T07:43:06","guid":{"rendered":"https:\/\/www.nextweb.cat\/2023\/04\/21\/que-es-el-contingut-evergreen\/"},"modified":"2023-04-24T09:43:08","modified_gmt":"2023-04-24T07:43:08","slug":"que-es-el-contingut-evergreen","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/","title":{"rendered":"Qu\u00e8 \u00e9s el Contingut Evergreen?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El contingut evergreen, tamb\u00e9 conegut com a contingut perenne, \u00e9s un tipus de contingut que no perd la seva rellev\u00e0ncia amb el temps i que continua sent \u00fatil i valu\u00f3s per als lectors fins i tot despr\u00e9s d&#8217;anys d&#8217;haver estat publicat.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>A difer\u00e8ncia del contingut notici\u00f3s o temporal que es torna obsolet r\u00e0pidament, el contingut evergreen est\u00e0 dissenyat per tenir una vida \u00fatil molt m\u00e9s llarga.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El contingut evergreen \u00e9s essencial per a qualsevol estrat\u00e8gia de m\u00e0rqueting de contingut a llarg termini. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No cal dir que el contingut evergreen pot <a href=\"https:\/\/www.nextweb.cat\/2020\/09\/07\/como-mejorar-el-seo\/\">millorar el SEO<\/a> d&#8217;un lloc web, ja que els motors de cerca tendeixen a afavorir el contingut que \u00e9s rellevant i valu\u00f3s per als usuaris.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac70170bdde6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac70170bdde6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Exemples_de_continguts_perennes_que_tenim\" >Exemples de continguts perennes que tenim:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Alguns_exemples_especifics_de_contingut_Evergreen\" >Alguns exemples espec\u00edfics de contingut Evergreen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Guies_i_tutorials_pas_a_pas\" >Guies i tutorials pas a pas:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Llistes_de_recursos_utils\" >Llistes de recursos \u00fatils:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Articles_de_preguntes_frequents_FAQ\" >Articles de preguntes freq\u00fcents (FAQ):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Infografies\" >Infografies:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Que_no_es_contingut_Evergreen_o_temporal\" >Qu\u00e8 no \u00e9s contingut Evergreen o temporal?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Noticies\" >Not\u00edcies:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Tendencies\" >Tend\u00e8ncies:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Dades_desactualitzades\" >Dades desactualitzades:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Esdeveniments_temporals\" >Esdeveniments temporals:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Consells_per_escriure_contingut_evergreen\" >Consells per escriure contingut evergreen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Seleccio_de_paraules_clau\" >Selecci\u00f3 de paraules clau:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Optimitzacio_per_a_SEO\" >Optimitzaci\u00f3 per a SEO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Escriu_per_a_principiants\" >Escriu per a principiants:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Evita_el_llenguatge_tecnic\" >Evita el llenguatge t\u00e8cnic:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Reutilitza_el_teu_contingut\" >Reutilitza el teu contingut:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Altres_idees_de_contingut_perenne\" >Altres idees de contingut perenne<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Els_10_millors_mems_de_tots_els_temps\" >Els 10 millors mems de tots els temps:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#La_historia_dels_pentinats_iconics\" >La hist\u00f2ria dels pentinats ic\u00f2nics:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Com_sobreviure_a_una_reunio_familiar\" >Com sobreviure a una reuni\u00f3 familiar:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Les_millors_receptes\" >Les millors receptes:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Els_majors_errors_de_moda_a_la_historia\" >Els majors errors de moda a la hist\u00f2ria:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#Com_organitzar_una_festa_tematica_amb_exit\" >Com organitzar una festa tem\u00e0tica amb \u00e8xit:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#La_guia_definitiva_de_cites_en_linia\" >La guia definitiva de cites en l\u00ednia:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/#En_conclusio\" >En conclusi\u00f3..<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemples_de_continguts_perennes_que_tenim\"><\/span>Exemples de continguts perennes que tenim:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consells i trucs: <\/strong>La gent sempre est\u00e0 buscant maneres de fer les coses m\u00e9s f\u00e0cilment, i els consells i trucs poden ser \u00fatils durant anys.<br><br><strong>Manuals i guies: <\/strong> Els tutorials i les guies s\u00f3n excel\u00b7lents exemples de contingut evergreen. Aquests poden ser \u00fatils per als lectors durant anys i sempre hi haur\u00e0 persones que necessitin aprendre com fer alguna cosa nova.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hist\u00f2ries i casos d&#8217;estudi:<\/strong> Les hist\u00f2ries i casos d&#8217;estudi poden ser excel\u00b7lents exemples de contingut evergreen, especialment si es relacionen amb temes que no canvien gaire amb el temps. Per exemple, una hist\u00f2ria sobre com una empresa va aconseguir augmentar les vendes pot ser \u00fatil per als lectors durant anys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recursos \u00fatils: <\/strong>Els recursos \u00fatils, com ara eines, plantilles i fulls de c\u00e0lcul, tamb\u00e9 poden ser excel\u00b7lents exemples de contingut evergreen. Aquests recursos poden ser \u00fatils per als lectors durant anys i sempre hi haur\u00e0 persones que els necessitin utilitzar.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>En crear contingut evergreen, \u00e9s important tenir en compte que ha de ser rellevant, f\u00e0cil de trobar, navegar, optimitzat per als motors de cerca per maximitzar la seva efectivitat i \u00fatil per als lectors durant anys<\/em>.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alguns_exemples_especifics_de_contingut_Evergreen\"><\/span>Alguns exemples espec\u00edfics de contingut Evergreen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e0s buscant crear contingut en l\u00ednia que tingui una vida \u00fatil m\u00e9s prolongada, el contingut perenne \u00e9s una excel\u00b7lent opci\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guies_i_tutorials_pas_a_pas\"><\/span><strong>Guies i tutorials pas a pas:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f3n exemples cl\u00e0ssics de contingut evergreen. Poden cobrir una \u00e0mplia gamma de temes, des de com cuinar un sopar per Nadal fins a com construir una casa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre hi haur\u00e0 persones que necessitin aprendre com fer alguna cosa nova, de manera que aquest tipus de contingut \u00e9s atemporal. Exemples espec\u00edfics podrien incloure &#8220;<strong>Com canviar l&#8217;oli del cotxe&#8221; o &#8220;Com utilitzar una m\u00e0quina de cosir<\/strong>&#8220;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Llistes_de_recursos_utils\"><\/span><strong>Llistes de recursos \u00fatils:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les llistes de recursos \u00fatils, com ara eines en l\u00ednia o aplicacions, tamb\u00e9 s\u00f3n excel\u00b7lents exemples de contingut evergreen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poden ajudar les persones a ser m\u00e9s eficients a la seva feina o a la seva vida quotidiana, i sempre hi haur\u00e0 persones que busquen solucions per fer les coses m\u00e9s f\u00e0cils. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples espec\u00edfics podrien incloure &#8220;<em>Els 10 millors llocs web per trobar feina<\/em>&#8221; o &#8220;<em>Les millors aplicacions per evitar la procrastinaci\u00f3<\/em>&#8220;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Articles_de_preguntes_frequents_FAQ\"><\/span><strong>Articles de preguntes freq\u00fcents (FAQ):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els articles de preguntes freq\u00fcents s\u00f3n una altra forma popular de contingut evergreen. Cobreixen les preguntes comunes que les persones tenen sobre un tema i poden ser \u00fatils durant anys. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples espec\u00edfics podrien incloure &#8220;<em>Preguntes freq\u00fcents sobre la inversi\u00f3 en accions<\/em>&#8221; o &#8220;<em>Preguntes freq\u00fcents sobre com fer una mudan\u00e7a<\/em>&#8220;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Infografies\"><\/span><strong>Infografies:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les infografies s\u00f3n una manera visual de presentar informaci\u00f3 que pot ser f\u00e0cilment compartida i utilitzada pels usuaris. <br><br>Poden cobrir temes des d&#8217;estad\u00edstiques fins a consells pr\u00e0ctics. <strong>Les infografies poden ser compartides a les xarxes socials i llocs web durant anys,<\/strong> la qual cosa les converteix en una forma ideal de contingut evergreen. <br><br>Exemples espec\u00edfics podrien incloure &#8220;<em>Com fer cr\u00e9ixer el teu Instagram en 10 passos<\/em>&#8221; o &#8220;<em>Les 10 estad\u00edstiques m\u00e9s impactants sobre el canvi clim\u00e0tic<\/em>&#8220;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_no_es_contingut_Evergreen_o_temporal\"><\/span>Qu\u00e8 no \u00e9s contingut Evergreen o temporal?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El contingut que no \u00e9s evergreen \u00e9s aquell que es torna obsolet o en perd la rellev\u00e0ncia en un curt per\u00edode de temps. A continuaci\u00f3, <strong>alguns exemples de contingut que no es consideren evergreen:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noticies\"><\/span><strong>Not\u00edcies:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La informaci\u00f3 que es presenta a les not\u00edcies \u00e9s rellevant nom\u00e9s durant un curt per\u00edode de temps, ja que es refereix a esdeveniments espec\u00edfics i situacions actuals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La majoria de not\u00edcies no seran rellevants despr\u00e9s d&#8217;uns dies o setmanes, per la qual cosa no s\u00f3n un bon exemple de contingut evergreen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tendencies\"><\/span><strong>Tend\u00e8ncies:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les tend\u00e8ncies canvien sovint i poden desapar\u00e8ixer r\u00e0pidament. Per exemple, un article sobre les tend\u00e8ncies de la moda per a la tardor de 2021 perdr\u00e0 la seva rellev\u00e0ncia un cop comenci la temporada de primavera de 2022.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dades_desactualitzades\"><\/span><strong>Dades desactualitzades:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si b\u00e9 la informaci\u00f3 num\u00e8rica pot ser \u00fatil, les dades que canvien sovint no s\u00f3n evergreen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els n\u00fameros i estad\u00edstiques que s\u00f3n rellevants en el moment de la publicaci\u00f3 es poden tornar obsolets en poc temps i, per tant, perdre&#8217;n la rellev\u00e0ncia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Esdeveniments_temporals\"><\/span><strong>Esdeveniments temporals:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els esdeveniments temporals, com ara festivals, fires o confer\u00e8ncies, s\u00f3n un altre exemple de contingut que no \u00e9s evergreen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La informaci\u00f3 sobre <strong>esdeveniments temporals<\/strong> nom\u00e9s \u00e9s rellevant durant un <strong>per\u00edode espec\u00edfic<\/strong> i perd la utilitat despr\u00e9s que l&#8217;esdeveniment hagi passat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En general, qualsevol contingut que estigui estretament relacionat amb un moment espec\u00edfic o esdeveniment no ser\u00e0 evergreen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per crear contingut evergreen, <strong>\u00e9s important enfocar-vos en temes i preguntes que siguin rellevants per al p\u00fablic objectiu<\/strong> en qualsevol moment de l&#8217;any.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consells_per_escriure_contingut_evergreen\"><\/span>Consells per escriure contingut evergreen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ara que hem definit qu\u00e8 \u00e9s el contingut evergreen i quins s\u00f3n els formats m\u00e9s efectius, \u00e9s el moment d&#8217;oferir-te alguns consells espec\u00edfics per escriure contingut perenne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seleccio_de_paraules_clau\"><\/span><strong>Selecci\u00f3 de paraules clau:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s important triar les paraules clau correctes. Les <strong>paraules clau de cua llarga<\/strong> poden ser una excel\u00b7lent opci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recordeu que fins i tot la pe\u00e7a de contingut evergreen m\u00e9s duradora no ser\u00e0 \u00fatil si no hi ha persones buscant aquest tema. Per tant, investiga <a href=\"https:\/\/www.nextweb.cat\/2023\/04\/21\/buscar-palabras-clave\/\"><strong>buscar b\u00e9 les paraules clau<\/strong><\/a> abans de comen\u00e7ar a escriure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimitzacio_per_a_SEO\"><\/span><strong>Optimitzaci\u00f3 per a SEO:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quan tinguis les teves paraules clau, no oblidis aplicar les millors pr\u00e0ctiques de SEO per a la <a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/\">optimitzaci\u00f3 als motors de cerca<\/a> de la teva p\u00e0gina.\n\nAfegeix text alternatiu a les imatges i col\u00b7loca la paraula clau en el t\u00edtol, la URL i en tot el cos del text. Aix\u00f2 no obstant, evita l&#8217;exc\u00e9s de paraules clau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 pots vincular articles relacionats de contingut evergreen per millorar les teves classificacions als motors de cerca, ja sigui per exemple: <a href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/\">Quant triga Google a indexar una p\u00e0gina web?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Escriu_per_a_principiants\"><\/span><strong>Escriu per a principiants:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si b\u00e9 pots sentir la necessitat de compartir la teva experi\u00e8ncia, fes-ho d&#8217;una manera que sigui f\u00e0cil d&#8217;entendre per als principiants. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s poc probable que els experts cerquin informaci\u00f3 sobre temes generals, i vols generar contingut perenne per a una audi\u00e8ncia \u00e0mplia i recurrent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evita_el_llenguatge_tecnic\"><\/span><strong>Evita el llenguatge t\u00e8cnic:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En l\u00ednia amb el consell anterior, els principiants sovint no entenen el llenguatge t\u00e8cnic. Per tant, evita fer servir termes t\u00e8cnics sempre que sigui possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reutilitza_el_teu_contingut\"><\/span><strong>Reutilitza el teu contingut:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quan crees una pe\u00e7a de contingut evergreen, hi ha moltes maneres de reutilitzar les teves idees en diferents formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per exemple, podeu <strong>convertir un post antic en un v\u00eddeo o una presentaci\u00f3 de diapositives.<\/strong> Aquesta \u00e9s una excel\u00b7lent opci\u00f3 per als editors de contingut ocupats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Altres_idees_de_contingut_perenne\"><\/span>Altres idees de contingut perenne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En un m\u00f3n on el contingut en l\u00ednia es renova constantment, pot ser dif\u00edcil mantenir-se al dia i generar idees fresques per a la teva audi\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hi ha alguns tipus de contingut que sempre s\u00f3n divertits i atractius per als espectadors.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Els_10_millors_mems_de_tots_els_temps\"><\/span>Els 10 millors mems de tots els temps:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A tots ens encanta riure&#8217;ns dels mems, oi? Crea un article amb els millors mems de tots els temps i actualitza&#8217;l regularment per incloure els nous mems m\u00e9s populars.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_historia_dels_pentinats_iconics\"><\/span>La hist\u00f2ria dels pentinats ic\u00f2nics:<strong> <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Des dels talls de cabells curts dels anys 20 fins als pentinats extravagants dels anys 80, hi ha moltes tend\u00e8ncies de cabell ic\u00f2niques al llarg de la hist\u00f2ria. Crea un article divertit i educatiu sobre els pentinats m\u00e9s famosos i les seves hist\u00f2ries darrere d&#8217;ells.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_sobreviure_a_una_reunio_familiar\"><\/span>Com sobreviure a una reuni\u00f3 familiar:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tots hi hem estat, oi? Les reunions familiars poden ser estressants, per\u00f2 tamb\u00e9 poden ser divertides. Crea un article ple de <em>consells i trucs per sobreviure a una reuni\u00f3 familiar<\/em> sense perdre el cap.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_millors_receptes\"><\/span>Les millors receptes:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A tots ens encanta el menjar casol\u00e0, i sempre hi ha espai per a m\u00e9s receptes. Crea un article amb <em>les millors receptes de menjar casol\u00e0<\/em> que puguis trobar i actualitza&#8217;l regularment amb noves receptes delicioses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Els_majors_errors_de_moda_a_la_historia\"><\/span>Els majors errors de moda a la hist\u00f2ria:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La moda \u00e9s un tema divertit i sempre canviant. Crea un article sobre els errors de moda m\u00e9s grans en la hist\u00f2ria i diverteix-te amb algunes imatges vergonyoses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_organitzar_una_festa_tematica_amb_exit\"><\/span>Com organitzar una festa tem\u00e0tica amb \u00e8xit:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A tots ens encanta una bona festa tem\u00e0tica, per\u00f2 com se n&#8217;organitza una correctament? Crea un article ple de <a href=\"https:\/\/www.venuesplace.com\/es\/idea\/161-como-organizar-una-fiesta-tematica\" target=\"_blank\" rel=\"noopener\">consells i trucs per organitzar una festa tem\u00e0tica amb \u00e8xit<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_guia_definitiva_de_cites_en_linia\"><\/span><strong>La guia definitiva de cites en l\u00ednia:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les cites en l\u00ednia poden ser una muntanya russa emocional, per\u00f2 tamb\u00e9 poden ser divertides. Crea un article amb consells i trucs per navegar pel m\u00f3n de les per Internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"En_conclusio\"><\/span>En conclusi\u00f3.. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El contingut evergreen \u00e9s un tipus de contingut que no perd la rellev\u00e0ncia amb el temps i que continua sent \u00fatil i valu\u00f3s per als lectors durant anys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s essencial per a qualsevol <strong><a href=\"https:\/\/www.nextweb.cat\/2021\/08\/01\/marketing-de-contenidos-planificacion-de-estrategias\/\">estrat\u00e8gia de m\u00e0rqueting de continguts<\/a><\/strong> a llarg termini i pot millorar el SEO d&#8217;un lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si voleu destacar en el m\u00f3n digital i mantenir la vostra audi\u00e8ncia compromesa, <strong>considereu la creaci\u00f3 de contingut evergreen<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comen\u00e7a avui mateix i crea contingut que duri per sempre!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El contingut evergreen, tamb\u00e9 conegut com a contingut perenne, \u00e9s un tipus de contingut que no perd la seva rellev\u00e0ncia amb el temps i que continua sent \u00fatil i valu\u00f3s per als lectors fins i tot despr\u00e9s d&#8217;anys d&#8217;haver estat publicat. A difer\u00e8ncia del contingut notici\u00f3s o temporal que es torna obsolet r\u00e0pidament, el contingut&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[223],"tags":[],"class_list":["post-16294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionament-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el Contingut Evergreen? - NEXTWEB<\/title>\n<meta name=\"description\" content=\"El contingut Evergreen \u00e9s aquell que no perd la rellev\u00e0ncia amb el temps i continua sent \u00fatil per als lectors fins i tot despr\u00e9s d&#039;anys.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/que-es-el-contingut-evergreen\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 \u00e9s el Contingut Evergreen? 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