{"id":16300,"date":"2023-04-24T11:32:24","date_gmt":"2023-04-24T09:32:24","guid":{"rendered":"https:\/\/www.nextweb.cat\/2023\/04\/24\/marqueting-de-continguts-planificacio-destrategies\/"},"modified":"2023-04-24T11:32:42","modified_gmt":"2023-04-24T09:32:42","slug":"marqueting-de-continguts","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/","title":{"rendered":"M\u00e0rqueting de Continguts: planificaci\u00f3 d&#8217;estrat\u00e8gies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Doncs b\u00e9, el m\u00e0rqueting de continguts consisteix en una estrat\u00e8gia de m\u00e0rqueting digital basada principalment en crear i publicar continguts capa\u00e7os de <a href=\"https:\/\/www.nextweb.cat\/2020\/07\/27\/buyer-persona-tu-estrategia-de-marketing\/\">atreure clients potencials<\/a> despertant la seva curiositat i proporcionant-los aut\u00e8ntic valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes s\u00f3n publicacions amb articles i informes en profunditat que proporcionen informaci\u00f3 als lectors sobre un tema o producte espec\u00edfic.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af2cb3387b33\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af2cb3387b33\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#Com_fer_una_estrategia_de_continguts\" >Com fer una estrat\u00e8gia de continguts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#Tipus_destrategies_en_marqueting_de_continguts\" >Tipus d&#8217;estrat\u00e8gies en m\u00e0rqueting de continguts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#Aquest_tipus_destrategia_ajuda_al_desenvolupament_de_la_marca\" >Aquest tipus d&#8217;estrat\u00e8gia ajuda al desenvolupament de la marca<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#Augmenta_el_transit_del_teu_lloc\" >Augmenta el tr\u00e0nsit del teu lloc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#Per_mitja_de_les_xarxes_socials_es_possible_difondre_continguts\" >Per mitj\u00e0 de les xarxes socials \u00e9s possible difondre continguts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#Es_possible_aprofitar_les_publicacions_del_teu_bloc_per_a\" >\u00c9s possible aprofitar les publicacions del teu bloc per a:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#Conclusio\" >Conclusi\u00f3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_fer_una_estrategia_de_continguts\"><\/span>Com fer una estrat\u00e8gia de continguts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ajuda a comercialitzar una marca a trav\u00e9s del seu \u00fas d&#8217;articles, contingut, v\u00eddeos, logotips i altres mitjans dissenyats per promoure una empresa o negocis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest tipus de m\u00e0rqueting tamb\u00e9 es coneix com <a href=\"https:\/\/www.altonivel.com.mx\/marketing\/24437-involucra-a-tu-cliente-en-tu-campana-con-marketing-informativo\/\" target=\"_blank\" rel=\"noopener\">m\u00e0rqueting informatiu<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En altres paraules, <strong>el contingut ajuda a construir una base de confian\u00e7a, credibilitat i consci\u00e8ncia de marca per a una organitzaci\u00f3<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipus_destrategies_en_marqueting_de_continguts\"><\/span>Tipus d&#8217;estrat\u00e8gies en m\u00e0rqueting de continguts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/como-hacer-una-estrategia-de-contenidos_-nextweb-1.jpg\" alt=\"M\u00e0rqueting de continguts - NEXTWEB\" class=\"wp-image-10889\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/como-hacer-una-estrategia-de-contenidos_-nextweb-1.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/como-hacer-una-estrategia-de-contenidos_-nextweb-1-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/como-hacer-una-estrategia-de-contenidos_-nextweb-1-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">B\u00e0sicament, hi ha <strong>dos tipus d&#8217;estrat\u00e8gies de m\u00e0rqueting de continguts<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les noves estrat\u00e8gies s&#8217;ocupen m\u00e9s de proporcionar resultats efectius i amb rapidesa a partir dels diferents canals, xarxes socials, mitjans electr\u00f2nics, revistes o comunicats de premsa, a m\u00e9s d&#8217;altres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les estrat\u00e8gies tradicionals es refereixen al SEO, amb la <a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/\">optimitzaci\u00f3 dels motors de cerca<\/a>, ajuda a millorar la qualitat dels llocs web i el r\u00e0nquing en els motors de cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ajuda a crear un tr\u00e0nsit m\u00e9s alt fent que la p\u00e0gina web sigui m\u00e9s visible per als clients potencials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nova estrat\u00e8gia de m\u00e0rqueting de contingut digital <strong>se centra a crear una relaci\u00f3 a llarg termini i lleialtat<\/strong> als consumidors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El seu objectiu \u00e9s construir relacions a llarg termini i lleialtat als consumidors en proporcionar informaci\u00f3 sobre el producte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 augmenta la consci\u00e8ncia del client, proporcionant informaci\u00f3 sobre la companyia i augmenta la consci\u00e8ncia de la marca entre d&#8217;altres.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aquest_tipus_destrategia_ajuda_al_desenvolupament_de_la_marca\"><\/span>Aquest tipus d&#8217;estrat\u00e8gia ajuda al desenvolupament de la marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es fa a trav\u00e9s de la promoci\u00f3 de la marca dins de l&#8217;audi\u00e8ncia objectiu. Una estrat\u00e8gia de m\u00e0rqueting de continguts tamb\u00e9 s&#8217;implementa a trav\u00e9s de la <strong>publicitat en l\u00ednia<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>La publicitat es fa a trav\u00e9s de les xarxes socials, l&#8217;optimitzaci\u00f3 de motors de cerca i els mitjans tradicionals. <\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Les xarxes socials permeten a la companyia crear un centre social per a clients potencials on puguin interactuar i compartir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aix\u00f2 ajuda a construir relacions i lleialtat amb els clients.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Augmenta_el_transit_del_teu_lloc\"><\/span>Augmenta el tr\u00e0nsit del teu lloc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;optimitzaci\u00f3 en motors de cerca (SEO) ajuda una empresa o negoci a <strong>guanyar visibilitat als principals cercadors<\/strong>, com Google, Yahoo i Bing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quan la marca est\u00e0 ben reconeguda, <strong>guanya credibilitat dels clients potencials<\/strong> i experts en la ind\u00fastria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quan es realitza de manera regular el <strong>posicionament SEO<\/strong>, la marca s&#8217;estableix i es torna cre\u00efble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La reputaci\u00f3 de les marques \u00e9s el que finalment est\u00e0 en joc i una companyia ha de garantir que passi el temps necessari per millorar la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, les estrat\u00e8gies de m\u00e0rqueting de continguts inclouen una <strong>estrat\u00e8gia de xarxes socials<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 es fa fent servir les xarxes socials per promoure el negoci en l\u00ednia a trav\u00e9s d&#8217;un compte de Facebook, LinkedIn o Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 el <a href=\"https:\/\/www.flexclip.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear v\u00eddeos<\/a> amb contingut de valor ajuda i molt en millorar les posicions a els cercadors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Per_mitja_de_les_xarxes_socials_es_possible_difondre_continguts\"><\/span>Per mitj\u00e0 de les xarxes socials \u00e9s possible difondre continguts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/marketing-de-contenidos-en-un-blog.jpg\" alt=\"M\u00e0rqueting de continguts en un bloc - NEXTWEB\" class=\"wp-image-10891\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/marketing-de-contenidos-en-un-blog.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/marketing-de-contenidos-en-un-blog-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/marketing-de-contenidos-en-un-blog-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2 el m\u00e9s habitual \u00e9s que complementem aquests canals amb el bloc. D&#8217;aquesta manera, podr\u00e0s, d&#8217;una banda, <strong>proporcionar m\u00e9s rellev\u00e0ncia als articles<\/strong> i alhora aprofitar uns continguts pr\u00e8viament elaborats que podr\u00e0s adaptar i difondre a trav\u00e9s de les xarxes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D&#8217;acord amb <strong>Neil Patel,<\/strong> el 82% dels <a href=\"https:\/\/neilpatel.com\/es\/blog\/38-estadisticas-de-marketing-de-contenidos-que-todo -mercadologo-debe-con\u00e9cer\/\" target=\"_blank\" rel=\"noopener\">professionals del m\u00e0rqueting que compten amb un bloc<\/a> obtenen un <strong>ROI elevat en el seu inbound m\u00e0rqueting.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalment constitueix un element fonamental de qualsevol campanya de m\u00e0rqueting de continguts, ja que ofereix un gran nombre d&#8217;oportunitats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja sigui pels formats que admet el bloc o per les possibilitats per <strong>convertir clients potencials<\/strong> i generar un nombre m\u00e9s gran d&#8217;oportunitats de negoci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, en publicar articles en un bloc, es genera tr\u00e0nsit cap al lloc web; l&#8217;evid\u00e8ncia demostra que les <strong>empreses amb publicacions en blocs aconsegueixen unes 3,7 vegades m\u00e9s tr\u00e0nsit al mes.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <a href=\"https:\/\/www.nextweb.cat\/2021\/04\/21\/que-es-un-blog-corporativo-y-para-que-nos-sirve\/\">creaci\u00f3 d&#8217;un bloc corporatiu<\/a> s&#8217;ha tornat m\u00e9s popular en els darrers anys i moltes companyies han saltat al carro per beneficiar-se de la creixent necessitat de comunicar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Es_possible_aprofitar_les_publicacions_del_teu_bloc_per_a\"><\/span>\u00c9s possible aprofitar les publicacions del teu bloc per a:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crear v\u00eddeos.<\/li>\n\n\n\n<li>Adequar els continguts en funci\u00f3 del teu p\u00fablic objectiu o en funci\u00f3 de la xarxa social on els vagis a publicar.<\/li>\n\n\n\n<li>Elaborar infografies i incloure imatges atractives.<\/li>\n\n\n\n<li>Fer testejos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e0rqueting de continguts realitzat de manera estrat\u00e8gica <strong>pot fer un llarg cam\u00ed per garantir que el negoci tingui \u00e8xit<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les empreses han de ser conscients de la despesa en publicitat i vendes per garantir que no estiguin gastant diners que no siguin necessaris.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusio\"><\/span>Conclusi\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e0rqueting de continguts ha estat i ser\u00e0 una de les principals estrat\u00e8gies que us permetran atraure els clients ideals, on el m\u00e0rqueting d&#8217;atracci\u00f3 brillar\u00e0 en tota la seva plenitud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De tota manera, confio que t&#8217;hagi servit aquest article d&#8217;alguna cosa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doncs b\u00e9, el m\u00e0rqueting de continguts consisteix en una estrat\u00e8gia de m\u00e0rqueting digital basada principalment en crear i publicar continguts capa\u00e7os de atreure clients potencials despertant la seva curiositat i proporcionant-los aut\u00e8ntic valor. Aquestes s\u00f3n publicacions amb articles i informes en profunditat que proporcionen informaci\u00f3 als lectors sobre un tema o producte espec\u00edfic. Com fer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[216],"tags":[],"class_list":["post-16300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e0rqueting de Continguts: planificaci\u00f3 d&#039;estrat\u00e8gies - NEXTWEB<\/title>\n<meta name=\"description\" content=\"Tot el que has de saber sobre el m\u00e0rqueting de continguts per atraure clients potencials duna manera natural i aportar-los valor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e0rqueting de Continguts: planificaci\u00f3 d&#039;estrat\u00e8gies - NEXTWEB\" \/>\n<meta property=\"og:description\" content=\"Tot el que has de saber sobre el m\u00e0rqueting de continguts per atraure clients potencials duna manera natural i aportar-los valor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/\" \/>\n<meta property=\"og:site_name\" content=\"NEXTWEB\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nextwebcat\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/nextwebcat\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-24T09:32:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-24T09:32:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/estrategia-de-marketing-de-contenidos-nextweb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nextweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nextweb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/marqueting-de-continguts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/marqueting-de-continguts\\\/\"},\"author\":{\"name\":\"nextweb\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#\\\/schema\\\/person\\\/a07df40b2d5dde79df4ec6e4942495b8\"},\"headline\":\"M\u00e0rqueting de Continguts: planificaci\u00f3 d&#8217;estrat\u00e8gies\",\"datePublished\":\"2023-04-24T09:32:24+00:00\",\"dateModified\":\"2023-04-24T09:32:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/marqueting-de-continguts\\\/\"},\"wordCount\":906,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/marqueting-de-continguts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/estrategia-de-marketing-de-contenidos-nextweb.jpg\",\"articleSection\":[\"M\u00e0rqueting Digital\"],\"inLanguage\":\"ca-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/marqueting-de-continguts\\\/\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/marqueting-de-continguts\\\/\",\"name\":\"M\u00e0rqueting de Continguts: planificaci\u00f3 d'estrat\u00e8gies - NEXTWEB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/marqueting-de-continguts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/marqueting-de-continguts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/estrategia-de-marketing-de-contenidos-nextweb.jpg\",\"datePublished\":\"2023-04-24T09:32:24+00:00\",\"dateModified\":\"2023-04-24T09:32:42+00:00\",\"description\":\"Tot el que has de saber sobre el m\u00e0rqueting de continguts per atraure clients potencials duna manera natural i aportar-los valor.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/marqueting-de-continguts\\\/#breadcrumb\"},\"inLanguage\":\"ca-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/marqueting-de-continguts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca-ES\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/marqueting-de-continguts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/estrategia-de-marketing-de-contenidos-nextweb.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/estrategia-de-marketing-de-contenidos-nextweb.jpg\",\"width\":980,\"height\":560,\"caption\":\"como-hacer-una-estrategia-de-contenidos_-nextweb\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/marqueting-de-continguts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e0rqueting de Continguts: planificaci\u00f3 d&#8217;estrat\u00e8gies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/\",\"name\":\"NEXTWEB\",\"description\":\"Agencia Dise&ntilde;o Web y Marketing Digital en Barcelona\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#organization\",\"name\":\"NEXTWEB\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca-ES\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/nextweb-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/nextweb-logo.png\",\"width\":106,\"height\":50,\"caption\":\"NEXTWEB\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nextwebcat\\\/\",\"https:\\\/\\\/www.instagram.com\\\/nextweb.cat\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nextweb.cat\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#\\\/schema\\\/person\\\/a07df40b2d5dde79df4ec6e4942495b8\",\"name\":\"nextweb\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nextwebcat\\\/\",\"https:\\\/\\\/www.instagram.com\\\/nextweb.cat\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nextweb.cat\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e0rqueting de Continguts: planificaci\u00f3 d'estrat\u00e8gies - NEXTWEB","description":"Tot el que has de saber sobre el m\u00e0rqueting de continguts per atraure clients potencials duna manera natural i aportar-los valor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/","og_locale":"ca_ES","og_type":"article","og_title":"M\u00e0rqueting de Continguts: planificaci\u00f3 d'estrat\u00e8gies - NEXTWEB","og_description":"Tot el que has de saber sobre el m\u00e0rqueting de continguts per atraure clients potencials duna manera natural i aportar-los valor.","og_url":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/","og_site_name":"NEXTWEB","article_publisher":"https:\/\/www.facebook.com\/nextwebcat\/","article_author":"https:\/\/www.facebook.com\/nextwebcat\/","article_published_time":"2023-04-24T09:32:24+00:00","article_modified_time":"2023-04-24T09:32:42+00:00","og_image":[{"width":980,"height":560,"url":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/estrategia-de-marketing-de-contenidos-nextweb.jpg","type":"image\/jpeg"}],"author":"nextweb","twitter_misc":{"Written by":"nextweb","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#article","isPartOf":{"@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/"},"author":{"name":"nextweb","@id":"https:\/\/www.nextweb.cat\/ca\/#\/schema\/person\/a07df40b2d5dde79df4ec6e4942495b8"},"headline":"M\u00e0rqueting de Continguts: planificaci\u00f3 d&#8217;estrat\u00e8gies","datePublished":"2023-04-24T09:32:24+00:00","dateModified":"2023-04-24T09:32:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/"},"wordCount":906,"publisher":{"@id":"https:\/\/www.nextweb.cat\/ca\/#organization"},"image":{"@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/estrategia-de-marketing-de-contenidos-nextweb.jpg","articleSection":["M\u00e0rqueting Digital"],"inLanguage":"ca-ES"},{"@type":"WebPage","@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/","url":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/","name":"M\u00e0rqueting de Continguts: planificaci\u00f3 d'estrat\u00e8gies - NEXTWEB","isPartOf":{"@id":"https:\/\/www.nextweb.cat\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#primaryimage"},"image":{"@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/estrategia-de-marketing-de-contenidos-nextweb.jpg","datePublished":"2023-04-24T09:32:24+00:00","dateModified":"2023-04-24T09:32:42+00:00","description":"Tot el que has de saber sobre el m\u00e0rqueting de continguts per atraure clients potencials duna manera natural i aportar-los valor.","breadcrumb":{"@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#breadcrumb"},"inLanguage":"ca-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/"]}]},{"@type":"ImageObject","inLanguage":"ca-ES","@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#primaryimage","url":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/estrategia-de-marketing-de-contenidos-nextweb.jpg","contentUrl":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2021\/05\/estrategia-de-marketing-de-contenidos-nextweb.jpg","width":980,"height":560,"caption":"como-hacer-una-estrategia-de-contenidos_-nextweb"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.nextweb.cat\/ca\/"},{"@type":"ListItem","position":2,"name":"M\u00e0rqueting de Continguts: planificaci\u00f3 d&#8217;estrat\u00e8gies"}]},{"@type":"WebSite","@id":"https:\/\/www.nextweb.cat\/ca\/#website","url":"https:\/\/www.nextweb.cat\/ca\/","name":"NEXTWEB","description":"Agencia Dise&ntilde;o Web y Marketing Digital en Barcelona","publisher":{"@id":"https:\/\/www.nextweb.cat\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nextweb.cat\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca-ES"},{"@type":"Organization","@id":"https:\/\/www.nextweb.cat\/ca\/#organization","name":"NEXTWEB","url":"https:\/\/www.nextweb.cat\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca-ES","@id":"https:\/\/www.nextweb.cat\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2017\/02\/nextweb-logo.png","contentUrl":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2017\/02\/nextweb-logo.png","width":106,"height":50,"caption":"NEXTWEB"},"image":{"@id":"https:\/\/www.nextweb.cat\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nextwebcat\/","https:\/\/www.instagram.com\/nextweb.cat\/","https:\/\/www.linkedin.com\/company\/nextweb.cat\/"]},{"@type":"Person","@id":"https:\/\/www.nextweb.cat\/ca\/#\/schema\/person\/a07df40b2d5dde79df4ec6e4942495b8","name":"nextweb","sameAs":["https:\/\/www.facebook.com\/nextwebcat\/","https:\/\/www.instagram.com\/nextweb.cat\/","https:\/\/www.linkedin.com\/company\/nextweb.cat\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/posts\/16300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/comments?post=16300"}],"version-history":[{"count":2,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/posts\/16300\/revisions"}],"predecessor-version":[{"id":16302,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/posts\/16300\/revisions\/16302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/media\/10884"}],"wp:attachment":[{"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/media?parent=16300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/categories?post=16300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/tags?post=16300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}