{"id":16303,"date":"2023-04-24T10:07:17","date_gmt":"2023-04-24T08:07:17","guid":{"rendered":"https:\/\/www.nextweb.cat\/2023\/04\/24\/posicionament-en-cercadors\/"},"modified":"2023-04-24T11:29:56","modified_gmt":"2023-04-24T09:29:56","slug":"posicionament-en-cercadors","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/","title":{"rendered":"Posicionament en Cercadors"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El posicionament web en cercadors o <strong>optimitzaci\u00f3 dels motors de cerca<\/strong> \u00e9s el proc\u00e9s de millorar la visibilitat d&#8217;un lloc web en els resultats org\u00e0nics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intentar sortir el primer en buscar els usuaris a Google sobre alguna cosa relacionada amb el contingut de la teva p\u00e0gina, b\u00e0sicament. \ud83d\ude09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fins i tot si no estem segurs del que significa el posicionament web a cercadors, tamb\u00e9 anomenat SEO <strong>(Search Engine Optimization)<\/strong>, sabem que \u00e9s la clau per obtenir m\u00e9s clics i, en \u00faltima inst\u00e0ncia, m\u00e9s vendes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja sigui que comencem des de zero o intentem millorar el <strong>posicionament SEO<\/strong> d&#8217;un lloc web existent, haurem de fer una investigaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trobar i afegir <strong>paraules clau<\/strong> que funcionin millor amb els productes i serveis, i finalment, revisar els m\u00e8todes de la p\u00e0gina web per convertir els clics a clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest post, explicarem cadascun dels passos i mostrarem algunes eines que podem fer servir per comen\u00e7ar a <strong>optimitzar el nostre lloc per posicionar a Google.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5ac209e6ae\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5ac209e6ae\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#%E2%9C%85_Investigacio_de_paraules_clau\" >\u2705 Investigaci\u00f3 de paraules clau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#%E2%9C%85_Millorar_el_posicionament_en_cercadors_per_a_la_nostra_empresa\" >\u2705 Millorar el posicionament en cercadors per a la nostra empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#%E2%9C%85_El_posicionament_SEO_en_cercadors_per_a_empreses_de_serveis\" >\u2705 El posicionament SEO en cercadors per a empreses de serveis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#%E2%9C%85_On_col%C2%B7locar_les_paraules_clau\" >\u2705 On col\u00b7locar les paraules clau?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#%E2%9C%85_Millorar_el_posicionament_web_als_cercadors_Google\" >\u2705 Millorar el posicionament web als cercadors: Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#%E2%9C%85_Estem_a_punt_per_convertir\" >\u2705 Estem a punt per convertir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#%E2%9C%85_En_conclusio_per_tenir_un_bon_posicionament_en_cercadors\" >\u2705 En conclusi\u00f3, per tenir un bon posicionament en cercadors<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Investigacio_de_paraules_clau\"><\/span>\u2705 Investigaci\u00f3 de paraules clau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-4.jpg\" alt=\"Posicionament a Cercadors\" class=\"wp-image-9774\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-4.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-4-300x199.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-4-768x510.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">No llan\u00e7arem una nova empresa sense investigar, oi? El mateix passa amb els llocs web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saber com es classifiquen els nostres competidors en les <strong>cerques de productes i serveis<\/strong> que tots dos oferim \u00e9s un bon lloc per comen\u00e7ar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s fem una ullada on s&#8217;ubica la nostra empresa. Llevat que les nostres p\u00e0gines es trobin ben <strong>posicionades a Google<\/strong> per cada categoria (i de qui?), hi ha marge de millora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El seg\u00fcent pas \u00e9s investigar les paraules clau per als productes o serveis. Volem fer un <strong>posicionament a Google amb paraules clau<\/strong> que siguin molt rellevants per a la nostra marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Millorar_el_posicionament_en_cercadors_per_a_la_nostra_empresa\"><\/span>\u2705 Millorar el posicionament en cercadors per a la nostra empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si la nostra empresa ven equips esportius, l&#8217;\u00fas del terme &#8220;equips esportius&#8221; \u00e9s massa ampli i no ajudar\u00e0 a les persones que busquen un article espec\u00edfic a con\u00e8ixer els excel\u00b7lents productes que oferim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intentarem <strong>optimitzar els llistats de productes o p\u00e0gines<\/strong>. Si ens quedem amb l&#8217;exemple d&#8217;articles esportius, aquestes s\u00f3n les p\u00e0gines de productes per a guants de futbol, \u200b\u200bpals de golf i sabatilles per c\u00f3rrer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-keywords.jpg\" alt=\"Posicionament en cercadors\" class=\"wp-image-9776\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-keywords.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-keywords-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-keywords-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">L&#8217;objectiu \u00e9s vincular el nostre nom de marca, els noms de productes i qualsevol nom alternatiu popular (pensem en <strong><a href=\"http:\/\/www.kleenex.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kleenex<\/a><\/strong> vs<em> mocadors de paper<\/em>) per assegurar-nos d&#8217;atreure persones al nostre lloc web que estiguin a punt per ser venuts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_El_posicionament_SEO_en_cercadors_per_a_empreses_de_serveis\"><\/span>\u2705 El posicionament SEO en cercadors per a empreses de serveis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per a empreses que ofereixen serveis, el <strong>posicionament SEO<\/strong> per a vendes requereix una mica m\u00e9s de treball perqu\u00e8 tens un cicle de vendes m\u00e9s llarg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quan investiguem les paraules clau, en lloc de mirar nom\u00e9s els serveis que ofereixen, com a \u201creparaci\u00f3 de frens\u201d, farem un pas enrere i pensarem en termes que transmetin intenci\u00f3 i acci\u00f3, com \u201cgaratges que arreglen frens\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seleccionarem termes de<strong> paraules clau que atreguin a les persones<\/strong> que necessiten els serveis a la p\u00e0gina web, per\u00f2 que tamb\u00e9 tinguin prou tr\u00e0nsit perqu\u00e8 valgui la pena afegir-los.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha una s\u00e8rie d&#8217;eines que podem utilitzar per fer la investigaci\u00f3 de paraules clau, que varien en cost des del servei gratu\u00eft fins al servei Premium tot en un per un preu superior.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_On_col%C2%B7locar_les_paraules_clau\"><\/span>\u2705 On col\u00b7locar les paraules clau?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ara que ja tenim una llista de paraules clau, \u00e9s hora d&#8217;inserir-les al nostre lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hem de, per descomptat, estar al text del cos de la web, per\u00f2 tamb\u00e9 ha d&#8217;estar dins de la URL d&#8217;una p\u00e0gina, el t\u00edtol de la p\u00e0gina, els t\u00edtols de les imatges i darrere d&#8217;escena de la p\u00e0gina web, com dins del text alternatiu i noms de fitxer.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Afegir paraules clau al principi del contingut dins del cos ia tot arreu on tingui sentit, recorda no exagerar.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Els <strong>motors de cerca<\/strong> penalitzen el farciment de paraules clau en una p\u00e0gina web, i sovint es llegeix malament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quin \u00e9s el punt d&#8217;atreure un client potencial a un lloc si les paraules a la p\u00e0gina no representen el producte de la millor manera possible?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"430\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-5.jpg\" alt=\"Posicionament SEO amb Nextweb a Barcelona\" class=\"wp-image-9778\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-5.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-5-300x161.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-5-768x413.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>El posicionament web \u00e9s un proc\u00e9s d&#8217;afegir paraules clau de manera intel\u00b7ligent<\/strong>, per\u00f2 tamb\u00e9 tenir contingut de qualitat i el contingut adequat per satisfer les necessitats dels futurs clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Millorar_el_posicionament_web_als_cercadors_Google\"><\/span>\u2705 Millorar el posicionament web als cercadors: Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>motor de cerca de Google<\/strong> cerca contingut de m\u00e9s qualitat, per\u00f2 tamb\u00e9 busca <strong>enlla\u00e7os rellevants<\/strong> que els pugui brindar als cercadors el que pretenien trobar, no nom\u00e9s repetir exactament el que van buscar.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Podem augmentar el r\u00e0nquing de cerca d&#8217;una p\u00e0gina creant una xarxa d&#8217;enlla\u00e7os interns, coneguts com a grups de contingut, que se centrin en peces de contingut d&#8217;alt valor.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes p\u00e0gines dalt valor, anomenades p\u00e0gines principals, mostren als motors de cerca que el seu lloc \u00e9s el millor recurs per a la seva audi\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 ajuda a que el nostre lloc pugi al posicionament web en cercadors. L&#8217;\u00fas d&#8217;eines d&#8217;Inbound M\u00e0rqueting, com <strong><a href=\"https:\/\/www.hubspot.es\/\">HubSpot<\/a><\/strong>, ens ajudar\u00e0 a crear i fer un seguiment de <a href=\"https:\/\/www.nextweb.cat\/2021\/08\/01\/marketing-de-contenidos-planificacion-de-estrategias\/\">m\u00e0rqueting de continguts<\/a> per al proper trimestre o any, portant els nostres esfor\u00e7os de posicionament web al seg\u00fcent nivell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Estem_a_punt_per_convertir\"><\/span>\u2705 Estem a punt per convertir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dirigir possibles clients perqu\u00e8 visitin la nostra web no \u00e9s el mateix que tancar una venda. Encara hi ha feina per fer per assegurar-se que la nostra p\u00e0gina web ofereixi una experi\u00e8ncia positiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha de ser un lloc f\u00e0cil perqu\u00e8 ens facin preguntes, sol\u00b7licitin informaci\u00f3 d&#8217;un producte o comprin un article.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suggerim fer una <strong>auditoria SEO<\/strong> per assegurar-se que hi hagi formularis o enlla\u00e7os a formularis a cada p\u00e0gina per facilitar-ne el contacte.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-cta.jpg\" alt=\"CTA crida a l'acci\u00f3\" class=\"wp-image-9780\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-cta.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-cta-300x199.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-cta-768x510.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En afegir una<strong> crida a l&#8217;acci\u00f3<\/strong> (CTA) i altres indicacions, els clients saben que la informaci\u00f3 que necessiten \u00e9s all\u00e0 quan estiguin a punt per realitzar la compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_En_conclusio_per_tenir_un_bon_posicionament_en_cercadors\"><\/span>\u2705 En conclusi\u00f3, per tenir un bon posicionament en cercadors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Haurem d&#8217;investigar, afegir paraules clau i analitzar si el nostre lloc web est\u00e0 llest per convertir no \u00e9s un proc\u00e9s que passa de la nit al dia, per\u00f2 invertir temps en SEO ens donar\u00e0 oportunitats de venda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0nim i feli\u00e7 <a href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/\">cerca de paraules clau<\/a> i no oblidis <a href=\"https:\/\/www.nextweb.cat\/ca\/contacte-amb-la-nostra-agencia-de-disseny-web\/\">contactar-nos<\/a> si necessites ajuda per posicionar la teva web i augmentar les conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El posicionament web en cercadors o optimitzaci\u00f3 dels motors de cerca \u00e9s el proc\u00e9s de millorar la visibilitat d&#8217;un lloc web en els resultats org\u00e0nics. Intentar sortir el primer en buscar els usuaris a Google sobre alguna cosa relacionada amb el contingut de la teva p\u00e0gina, b\u00e0sicament. \ud83d\ude09 Fins i tot si no estem segurs&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[223],"tags":[],"class_list":["post-16303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionament-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Posicionament en Cercadors - NEXTWEB<\/title>\n<meta name=\"description\" content=\"El posicionament en cercadors \u00e9s un proc\u00e9s afegir paraules clau de manera intel\u00b7ligent, per\u00f2 tamb\u00e9 tenir contingut de qualitat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posicionament en Cercadors - NEXTWEB\" \/>\n<meta property=\"og:description\" content=\"El posicionament en cercadors \u00e9s un proc\u00e9s afegir paraules clau de manera intel\u00b7ligent, per\u00f2 tamb\u00e9 tenir contingut de qualitat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/\" \/>\n<meta property=\"og:site_name\" content=\"NEXTWEB\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nextwebcat\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/nextwebcat\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-24T08:07:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-24T09:29:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nextweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nextweb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/posicionament-en-cercadors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/posicionament-en-cercadors\\\/\"},\"author\":{\"name\":\"nextweb\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#\\\/schema\\\/person\\\/a07df40b2d5dde79df4ec6e4942495b8\"},\"headline\":\"Posicionament en Cercadors\",\"datePublished\":\"2023-04-24T08:07:17+00:00\",\"dateModified\":\"2023-04-24T09:29:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/posicionament-en-cercadors\\\/\"},\"wordCount\":1079,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/posicionament-en-cercadors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/posicionamiento-en-buscadores-3.jpg\",\"articleSection\":[\"Posicionament web\"],\"inLanguage\":\"ca-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/posicionament-en-cercadors\\\/\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/posicionament-en-cercadors\\\/\",\"name\":\"Posicionament en Cercadors - NEXTWEB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/posicionament-en-cercadors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/posicionament-en-cercadors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/posicionamiento-en-buscadores-3.jpg\",\"datePublished\":\"2023-04-24T08:07:17+00:00\",\"dateModified\":\"2023-04-24T09:29:56+00:00\",\"description\":\"El posicionament en cercadors \u00e9s un proc\u00e9s afegir paraules clau de manera intel\u00b7ligent, per\u00f2 tamb\u00e9 tenir contingut de qualitat.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/posicionament-en-cercadors\\\/#breadcrumb\"},\"inLanguage\":\"ca-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/posicionament-en-cercadors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca-ES\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/posicionament-en-cercadors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/posicionamiento-en-buscadores-3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/posicionamiento-en-buscadores-3.jpg\",\"width\":800,\"height\":567,\"caption\":\"Seo Idea Search Engine Optimization\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2023\\\/04\\\/24\\\/posicionament-en-cercadors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Posicionament en Cercadors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/\",\"name\":\"NEXTWEB\",\"description\":\"Agencia Dise&ntilde;o Web y Marketing Digital en Barcelona\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#organization\",\"name\":\"NEXTWEB\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca-ES\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/nextweb-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/nextweb-logo.png\",\"width\":106,\"height\":50,\"caption\":\"NEXTWEB\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nextwebcat\\\/\",\"https:\\\/\\\/www.instagram.com\\\/nextweb.cat\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nextweb.cat\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#\\\/schema\\\/person\\\/a07df40b2d5dde79df4ec6e4942495b8\",\"name\":\"nextweb\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nextwebcat\\\/\",\"https:\\\/\\\/www.instagram.com\\\/nextweb.cat\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nextweb.cat\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Posicionament en Cercadors - NEXTWEB","description":"El posicionament en cercadors \u00e9s un proc\u00e9s afegir paraules clau de manera intel\u00b7ligent, per\u00f2 tamb\u00e9 tenir contingut de qualitat.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/","og_locale":"ca_ES","og_type":"article","og_title":"Posicionament en Cercadors - NEXTWEB","og_description":"El posicionament en cercadors \u00e9s un proc\u00e9s afegir paraules clau de manera intel\u00b7ligent, per\u00f2 tamb\u00e9 tenir contingut de qualitat.","og_url":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/","og_site_name":"NEXTWEB","article_publisher":"https:\/\/www.facebook.com\/nextwebcat\/","article_author":"https:\/\/www.facebook.com\/nextwebcat\/","article_published_time":"2023-04-24T08:07:17+00:00","article_modified_time":"2023-04-24T09:29:56+00:00","og_image":[{"width":800,"height":567,"url":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-3.jpg","type":"image\/jpeg"}],"author":"nextweb","twitter_misc":{"Written by":"nextweb","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#article","isPartOf":{"@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/"},"author":{"name":"nextweb","@id":"https:\/\/www.nextweb.cat\/ca\/#\/schema\/person\/a07df40b2d5dde79df4ec6e4942495b8"},"headline":"Posicionament en Cercadors","datePublished":"2023-04-24T08:07:17+00:00","dateModified":"2023-04-24T09:29:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/"},"wordCount":1079,"publisher":{"@id":"https:\/\/www.nextweb.cat\/ca\/#organization"},"image":{"@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-3.jpg","articleSection":["Posicionament web"],"inLanguage":"ca-ES"},{"@type":"WebPage","@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/","url":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/","name":"Posicionament en Cercadors - NEXTWEB","isPartOf":{"@id":"https:\/\/www.nextweb.cat\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#primaryimage"},"image":{"@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-3.jpg","datePublished":"2023-04-24T08:07:17+00:00","dateModified":"2023-04-24T09:29:56+00:00","description":"El posicionament en cercadors \u00e9s un proc\u00e9s afegir paraules clau de manera intel\u00b7ligent, per\u00f2 tamb\u00e9 tenir contingut de qualitat.","breadcrumb":{"@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#breadcrumb"},"inLanguage":"ca-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/"]}]},{"@type":"ImageObject","inLanguage":"ca-ES","@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#primaryimage","url":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-3.jpg","contentUrl":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/05\/posicionamiento-en-buscadores-3.jpg","width":800,"height":567,"caption":"Seo Idea Search Engine Optimization"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.nextweb.cat\/ca\/"},{"@type":"ListItem","position":2,"name":"Posicionament en Cercadors"}]},{"@type":"WebSite","@id":"https:\/\/www.nextweb.cat\/ca\/#website","url":"https:\/\/www.nextweb.cat\/ca\/","name":"NEXTWEB","description":"Agencia Dise&ntilde;o Web y Marketing Digital en Barcelona","publisher":{"@id":"https:\/\/www.nextweb.cat\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nextweb.cat\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca-ES"},{"@type":"Organization","@id":"https:\/\/www.nextweb.cat\/ca\/#organization","name":"NEXTWEB","url":"https:\/\/www.nextweb.cat\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca-ES","@id":"https:\/\/www.nextweb.cat\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2017\/02\/nextweb-logo.png","contentUrl":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2017\/02\/nextweb-logo.png","width":106,"height":50,"caption":"NEXTWEB"},"image":{"@id":"https:\/\/www.nextweb.cat\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nextwebcat\/","https:\/\/www.instagram.com\/nextweb.cat\/","https:\/\/www.linkedin.com\/company\/nextweb.cat\/"]},{"@type":"Person","@id":"https:\/\/www.nextweb.cat\/ca\/#\/schema\/person\/a07df40b2d5dde79df4ec6e4942495b8","name":"nextweb","sameAs":["https:\/\/www.facebook.com\/nextwebcat\/","https:\/\/www.instagram.com\/nextweb.cat\/","https:\/\/www.linkedin.com\/company\/nextweb.cat\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/posts\/16303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/comments?post=16303"}],"version-history":[{"count":5,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/posts\/16303\/revisions"}],"predecessor-version":[{"id":16314,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/posts\/16303\/revisions\/16314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/media\/9767"}],"wp:attachment":[{"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/media?parent=16303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/categories?post=16303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/tags?post=16303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}