{"id":16308,"date":"2023-04-24T11:05:48","date_gmt":"2023-04-24T09:05:48","guid":{"rendered":"https:\/\/www.nextweb.cat\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/"},"modified":"2024-02-16T12:11:57","modified_gmt":"2024-02-16T11:11:57","slug":"guia-per-a-cerca-paraules-clau","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/","title":{"rendered":"Guia per cercar paraules clau"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Benvingut a aquesta guia sobre com cercar paraules clau de manera efectiva. En el m\u00f3n digital d&#8217;avui, les paraules clau <strong>s\u00f3n essencials per a l&#8217;\u00e8xit d&#8217;una estrat\u00e8gia de m\u00e0rqueting en l\u00ednia i SEO.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con\u00e8ixer les paraules clau adequades i com utilitzar-les pot augmentar significativament la visibilitat en l\u00ednia i atraure m\u00e9s clients potencials a un lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mentre que la creativitat \u00e9s pertinent per al <a href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/\">m\u00e0rqueting de continguts<\/a>, la investigaci\u00f3 correcta de paraules clau \u00e9s igualment crucial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest tutorial, us proporcionarem els <strong>coneixements i eines necess\u00e0ries per trobar les paraules clau adequades<\/strong> per al vostre negoci i aplicar-les de manera efectiva.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5abee6a1dd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5abee6a1dd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#Que_son_les_paraules_clau_i_per_que_son_importants\" >Qu\u00e8 s\u00f3n les paraules clau i per qu\u00e8 s\u00f3n importants?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#Com_triar_les_paraules_clau_adequades_per_a_un_negoci\" >Com triar les paraules clau adequades per a un negoci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#Eines_gratuites_per_cercar_paraules_clau\" >Eines gratu\u00eftes per cercar paraules clau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#Com_utilitzar_el_planificador_de_paraules_clau_de_Google\" >Com utilitzar el planificador de paraules clau de Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#Crea_un_compte_de_Google_Ads\" >Crea un compte de Google Ads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#Accedeix_a_Google_Keyword_Planner\" >Accedeix a Google Keyword Planner:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#Introdueix_les_paraules_clau\" >Introdueix les paraules clau:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#Verificar_els_resultats\" >Verificar els resultats:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#Afinar_els_resultats\" >Afinar els resultats:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#Desar_i_monitorar_les_paraules_clau\" >Desar i monitorar les paraules clau:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#Com_fer_una_cerca_de_paraules_clau_en_profunditat\" >Com fer una cerca de paraules clau en profunditat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#Un_exemple_de_com_cercar_paraules_clau\" >Un exemple de com cercar paraules clau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/guia-per-a-cerca-paraules-clau\/#En_conclusio\" >En conclusi\u00f3,<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_son_les_paraules_clau_i_per_que_son_importants\"><\/span>Qu\u00e8 s\u00f3n les paraules clau i per qu\u00e8 s\u00f3n importants?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les paraules clau s\u00f3n termes o frases que descriuen el contingut d&#8217;una p\u00e0gina web o un anunci. S\u00f3n importants perqu\u00e8 ajuden els motors de cerca a entendre de qu\u00e8 es tracta una p\u00e0gina i mostrar-la als usuaris quan busquen termes rellevants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;\u00fas efectiu de les paraules clau pot millorar la visibilitat del vostre lloc web en els resultats de cerca i <a href=\"https:\/\/www.nextweb.cat\/2023\/01\/19\/aumentar-trafico-web\/\"> <strong>augmentar el tr\u00e0nsit org\u00e0nic<\/strong><\/a> al nostre lloc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_triar_les_paraules_clau_adequades_per_a_un_negoci\"><\/span>Com triar les paraules clau adequades per a un negoci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha diversos factors a considerar en triar les paraules clau adequades per a un negoci:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Elegir-las-palabras-clave-adecuadas.jpg\" alt=\"Triar les paraules clau adequades\" class=\"wp-image-16271\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Elegir-las-palabras-clave-adecuadas.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Elegir-las-palabras-clave-adecuadas-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Elegir-las-palabras-clave-adecuadas-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rellev\u00e0ncia: <\/strong>\u00c9s important triar paraules clau rellevants i el seu contingut. Cercarem paraules clau que descriguin de manera precisa un producte o servei.<\/li>\n\n\n\n<li><strong>Cerca:<\/strong> Investigar quantes persones estan buscant les paraules clau que hem seleccionat. Les <em>eines de recerca de paraules<\/em> clau poden ajudar-nos a estimar la quantitat de cerques mensuals per a cada paraula clau.<\/li>\n\n\n\n<li><strong>Compet\u00e8ncia:<\/strong> Avaluar la compet\u00e8ncia per a les paraules clau que hem seleccionat. Les paraules clau amb una alta compet\u00e8ncia seran m\u00e9s dif\u00edcils de classificar que les paraules clau amb una baixa compet\u00e8ncia.<\/li>\n\n\n\n<li><strong>Long tail keywords: <\/strong>Les paraules clau de &#8220;cua llarga&#8221; s\u00f3n frases m\u00e9s llargues i espec\u00edfiques que descriuen de manera detallada un producte o servei. Aquestes paraules clau solen tenir menys compet\u00e8ncia i poden atreure un p\u00fablic m\u00e9s qualificat.<\/li>\n\n\n\n<li><strong>Intenci\u00f3 de cerca:<\/strong> Considereu la intenci\u00f3 darrere de les cerques per a les paraules clau. Les persones estan buscant informaci\u00f3 general sobre un tema o estan buscant alguna cosa espec\u00edfica per comprar?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En tenir en compte aquests factors, podem triar les paraules clau adequades que s&#8217;ajustin al nostre negoci i <a href=\"https:\/\/www.nextweb.cat\/2020\/12\/03\/marketing-digital-para-pymes\/\">l&#8217;estrat\u00e8gia de m\u00e0rqueting<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hem de tenir en compte que la investigaci\u00f3 i el seguiment regular de les paraules clau <strong>s\u00f3n essencials per a l&#8217;\u00e8xit a llarg termini d&#8217;una bona estrat\u00e8gia SEO<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eines_gratuites_per_cercar_paraules_clau\"><\/span>Eines gratu\u00eftes per cercar paraules clau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Herramientas-para-buscar-palabras-clave.jpg\" alt=\"Eines per cercar paraules clau\" class=\"wp-image-16267\" style=\"width:707px;height:404px\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Herramientas-para-buscar-palabras-clave.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Herramientas-para-buscar-palabras-clave-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Herramientas-para-buscar-palabras-clave-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><figcaption class=\"wp-element-caption\">Answer The Public \u00e9s una eina genial per a la cerca de paraules clau<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Hi ha diverses eines gratu\u00eftes disponibles que ens ajudaran a investigar paraules clau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Keyword Planner:<\/strong> \u00c9s una eina gratu\u00efta proporcionada per <em>Google Ads<\/em>. Ens permet veure quantes persones estan buscant una paraula clau determinada i ens ofereix suggeriments per a paraules clau relacionades.<\/li>\n\n\n\n<li><strong>Ubersuggest:<\/strong> Amb Ubersuggest, podeu obtenir suggeriments de paraules clau rellevants per al vostre lloc web, aix\u00ed com dades precises sobre el volum de cerca i la compet\u00e8ncia per a cada paraula clau.<\/li>\n\n\n\n<li><strong>Keyword Tool:<\/strong> Ens ofereix informaci\u00f3 valuosa sobre el volum de cerca i la compet\u00e8ncia per a cada paraula clau, aix\u00ed com sobre el <strong>cost per clic<\/strong> (<em>CPC<\/em> ) i el valor de la paraula clau al mercat publicitari.<\/li>\n\n\n\n<li><strong>Answer The Public:<\/strong> Aquesta eina utilitza la tecnologia de rastreig web per recopilar dades sobre les consultes m\u00e9s populars i les preguntes m\u00e9s freq\u00fcents en diferents motors de cerca, cosa que t&#8217;ajuda a entendre millor les necessitats i preocupacions de la nostra audi\u00e8ncia.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes eines gratu\u00eftes per cercar paraules clau poden ser un bon punt de partida per a la investigaci\u00f3 i <strong>ens ajudaran a identificar quines paraules s\u00f3n m\u00e9s rellevants<\/strong> i d&#8217;alt rendiment per a un negoci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hem de tenir en compte que algunes d&#8217;aquestes eines poden tenir limitacions quant a la quantitat de dades que brinden i <strong>poden requerir una investigaci\u00f3 addicional<\/strong> per obtenir una visi\u00f3 completa per a qualsevol estrat\u00e8gia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_utilitzar_el_planificador_de_paraules_clau_de_Google\"><\/span>Com utilitzar el planificador de paraules clau de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.google.com\/intl\/ca_ES\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Keyword Planner<\/a> \u00e9s una eina proporcionada per <strong>Google Ads<\/strong> que ens permet investigar paraules clau.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Google-Keyword-Planner.jpg\" alt=\"Planificador de paraules clau amb Google Keyword Planner\" class=\"wp-image-16269\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Google-Keyword-Planner.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Google-Keyword-Planner-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Google-Keyword-Planner-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crea_un_compte_de_Google_Ads\"><\/span>Crea un compte de Google Ads:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si encara no tenim un compte de Google Ads, necessitarem crear-ne un abans d&#8217;accedir-hi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Accedeix_a_Google_Keyword_Planner\"><\/span>Accedeix a Google Keyword Planner:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quan h\u00e0gim iniciat sessi\u00f3 al nostre compte de Google Ads, fem clic a &#8220;Eines&#8221; i despr\u00e9s a &#8220;Planificador de paraules clau&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introdueix_les_paraules_clau\"><\/span>Introdueix les paraules clau:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cal escriure una o m\u00e9s paraules clau rellevants per al negoci a la secci\u00f3 &#8220;<em>Cerca de paraules clau<\/em>&#8220;. Tamb\u00e9 podem pujar una llista de paraules clau o introduir una URL rellevant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Verificar_els_resultats\"><\/span>Verificar els resultats:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ens mostrar\u00e0 una llista de paraules clau rellevants, juntament amb informaci\u00f3 sobre el volum de cerques mensuals, la compet\u00e8ncia i el cost per clic estimat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Afinar_els_resultats\"><\/span>Afinar els resultats:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podem ajustar els seus resultats filtrant per volum de cerques, compet\u00e8ncia i altres factors per trobar les paraules clau m\u00e9s adequades per al negoci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desar_i_monitorar_les_paraules_clau\"><\/span>Desar i monitorar les paraules clau:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quan h\u00e0giu identificat les paraules clau rellevants, deseu-les i monitoreu el seu rendiment regularment per assegurar-se que segueixi sent rellevant per al seu negoci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s important considerar que la informaci\u00f3 que ofereix <em>Google Keyword Planner<\/em> \u00e9s una estimaci\u00f3 i pot variar segons la ubicaci\u00f3, el dispositiu i altres factors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_fer_una_cerca_de_paraules_clau_en_profunditat\"><\/span>Com fer una cerca de paraules clau en profunditat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Realitzar una cerca de paraules clau \u00e9s essencial per optimitzar el contingut i millorar la seva visibilitat als cercadors. Aqu\u00ed hi ha un pas a pas per dur a terme una cerca de paraules clau en profunditat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identificar els objectius<\/strong>: Abans de comen\u00e7ar a investigar paraules clau, \u00e9s important tenir clar quins s\u00f3n els objectius i qu\u00e8 volem aconseguir amb el contingut.<\/li>\n\n\n\n<li><strong>Fer una llista:<\/strong> Seleccionar les paraules clau m\u00e9s importants que creiem que s\u00f3n les m\u00e9s importants per a la nostra activitat o negoci.<\/li>\n\n\n\n<li><strong>Eines de recerca:<\/strong> Per investigar les paraules clau rellevants i obtenir informaci\u00f3 sobre el volum de cerques, la compet\u00e8ncia i altres factors rellevants.<\/li>\n\n\n\n<li><strong>Analitzar la compet\u00e8ncia:<\/strong> Per millorar l&#8217;estrat\u00e8gia, \u00e9s recomanable analitzar la compet\u00e8ncia i detectar patrons en els termes de cerca que utilitzen els l\u00edders del mercat.<\/li>\n\n\n\n<li><strong>Crear contingut de qualitat:<\/strong> Usar les paraules clau seleccionades al contingut de manera natural i aix\u00ed proporcionar continguts de valor i aportem solucions als problemes per als usuaris.<\/li>\n\n\n\n<li><strong>Seguiment i an\u00e0lisi:<\/strong> Monitorar el rendiment de les paraules clau i analitzar els resultats per assegurar-se que estan assolint els objectius.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Una cerca de paraules clau en profunditat requereix temps i esfor\u00e7, per\u00f2 \u00e9s essencial per assegurar-se que <strong>el contingut \u00e9s rellevant i accessible<\/strong> per als motors de cerca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_exemple_de_com_cercar_paraules_clau\"><\/span>Un exemple de com cercar paraules clau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Emprendedora-en-su-negocio.jpg\" alt=\"Emprenedora en el vostre negoci\" class=\"wp-image-16273\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Emprendedora-en-su-negocio.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Emprendedora-en-su-negocio-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/04\/Emprendedora-en-su-negocio-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vaig con\u00e8ixer la Marta en un esdeveniment de <strong>networking per a emprenedors<\/strong>. Ella estava entusiasmada perqu\u00e8 acabava de llan\u00e7ar el primer lloc web i estava ansiosa per aconseguir tr\u00e0nsit i vendes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot i aix\u00f2, despr\u00e9s d&#8217;uns mesos escrivint al seu <a href=\"https:\/\/www.nextweb.cat\/2021\/04\/21\/que-es-un-blog-corporativo-y-para-que-nos-sirve\/\"><strong>blog corporatiu<\/strong><\/a> de manera regular, es va adonar que no estava rebent el tr\u00e0nsit que esperava.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conversar amb ella, vaig descobrir que no havia fet una an\u00e0lisi de paraules clau adequada per optimitzar el vostre lloc web. Com he explicat, <strong>les paraules clau s\u00f3n les paraules o frases que la gent introdueix a Google<\/strong> per trobar informaci\u00f3 rellevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si voleu que el vostre bloc aparegui als resultats de cerca, l&#8217;havia d&#8217;optimitzar per a les paraules clau adequades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Junts vam fer una investigaci\u00f3 exhaustiva i vam descobrir que la paraula clau &#8220;roba de dona&#8221; tenia un <strong>volum de cerques de 30.000 al mes<\/strong> i una <strong>compet\u00e8ncia mitjana-baixa<\/strong> del 0,4%. D&#8217;altra banda, la paraula clau &#8220;vestits de festa&#8221; tenia un volum de cerques de 10.000 al mes i una compet\u00e8ncia alta del 0,7%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vaig explicar a la Marta que, si escau, el seu nivell d&#8217;autoritat davant de Google era important tenir en compte. Com ja feia m\u00e9s d&#8217;un any que publicava, ja tenia una <a href=\"https:\/\/www.siteground.es\/blog\/que-es-autoridad-de-dominio\/\" target=\"_blank\" rel=\"noreferrer noopener\">autoritat de domini<\/a> (<strong>DA<\/strong>) de 25, cosa que la situava en una bona posici\u00f3 per competir per paraules clau amb una compet\u00e8ncia mitjana-baixa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s d&#8217;una an\u00e0lisi detallada, Marta va decidir centrar-se en &#8220;vestits de festa&#8221; i &#8220;roba de dona&#8221; com les paraules clau principals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per assegurar-vos que el vostre bloc aparegu\u00e9s als resultats de cerca de Google per a aquestes paraules clau, va utilitzar t\u00e8cniques <a href=\"https:\/\/www.nextweb.cat\/2022\/12\/05\/redaccion-seo\/\">d&#8217;optimitzaci\u00f3<strong> SEO On-Page<\/strong><\/a>, incloent-hi la inclusi\u00f3 d&#8217;aquestes paraules clau en el t\u00edtol de l&#8217;article, la meta descripci\u00f3, el primer par\u00e0graf i a l&#8217;estructura de les URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e0cies a aquesta an\u00e0lisi de paraules clau i l&#8217;optimitzaci\u00f3 SEO, Marta va aconseguir millorar el tr\u00e0nsit del seu lloc web i aconseguir vendes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"En_conclusio\"><\/span>En conclusi\u00f3,<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esperem que aquesta guia per cercar paraules clau us hagi estat d&#8217;utilitat per millorar la teva estrat\u00e8gia de SEO i posicionar millor el teu lloc web en els motors de cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recordeu que l&#8217;elecci\u00f3 adequada de paraules clau \u00e9s fonamental per augmentar el tr\u00e0nsit i les conversions del vostre lloc, i que hi ha diverses eines i t\u00e8cniques que podeu utilitzar per prioritzar-les adequadament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tens alguna pregunta o suggeriment, no dubtis a <a href=\"https:\/\/www.nextweb.cat\/ca\/contacte-amb-la-nostra-agencia-de-disseny-web\/\">contactar amb nosaltres<\/a>. Som aqu\u00ed per ajudar-te en tot all\u00f2 que necessitis!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benvingut a aquesta guia sobre com cercar paraules clau de manera efectiva. En el m\u00f3n digital d&#8217;avui, les paraules clau s\u00f3n essencials per a l&#8217;\u00e8xit d&#8217;una estrat\u00e8gia de m\u00e0rqueting en l\u00ednia i SEO. Con\u00e8ixer les paraules clau adequades i com utilitzar-les pot augmentar significativament la visibilitat en l\u00ednia i atraure m\u00e9s clients potencials a un&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[223],"tags":[],"class_list":["post-16308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionament-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guia per cercar paraules clau - NEXTWEB<\/title>\n<meta name=\"description\" content=\"Apr\u00e8n a cercar paraules clau per millorar el posicionament del teu lloc web. 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