{"id":17278,"date":"2024-02-08T11:46:15","date_gmt":"2024-02-08T10:46:15","guid":{"rendered":"https:\/\/www.nextweb.cat\/2024\/02\/07\/sitemap-com-ens-pot-ajudar-al-seo-duna-web\/"},"modified":"2024-02-08T11:46:17","modified_gmt":"2024-02-08T10:46:17","slug":"sitemap-com-ens-pot-ajudar-al-seo","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/","title":{"rendered":"Sitemap: com ens pot ajudar al SEO d&#8217;una web?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un sitemap es converteix en una valuosa eina que potencia la cerca i el posicionament del teu lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/posicionament-en-cercadors\/\">posicionament web<\/a> \u00e9s una disciplina en constant evoluci\u00f3, i en aquest m\u00f3n digital en constant canvi, \u00e9s <strong>essencial aprofitar totes les eines disponibles<\/strong> per assolir una posici\u00f3 destacada als cercadors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quan t&#8217;aventures en l&#8217;emocionant travessia de col\u00b7laborar amb una <a href=\"https:\/\/www.nextweb.cat\/ca\/posicionament-web-seo-a-barcelona\/\">ag\u00e8ncia de posicionament SEO<\/a>, porta amb tu una base interna afinada amb precisi\u00f3, com un motor de carreres llest per conquerir la pista i enlluernar al m\u00f3n dels cercadors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descobreix qu\u00e8 \u00e9s i, encara m\u00e9s crucial, per qu\u00e8 <strong>\u00e9s imperatiu que cre\u00efs el teu en aquest mateix instant<\/strong>. No deixis de llegir i submergeix-te en el coneixement sobre aquesta eina de vital import\u00e0ncia.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5a3daba002\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5a3daba002\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Primer_de_tot_que_es_un_Sitemap\" >Primer de tot, qu\u00e8 \u00e9s un Sitemap?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Facilita_la_indexacio\" >Facilita la indexaci\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Millora_la_visibilitat_de_contingut_profund\" >Millora la visibilitat de contingut profund<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Optimitza_la_prioritzacio_de_pagines\" >Optimitza la prioritzaci\u00f3 de p\u00e0gines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Quins_son_els_beneficis_de_crear_un_Sitemap\" >Quins s\u00f3n els beneficis de crear un Sitemap?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Facilita_el_rastreig_del_lloc\" >Facilita el rastreig del lloc:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Desindexacio_dURL\" >Desindexaci\u00f3 d&#8217;URL:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Eliminacio_rapida_de_pagines\" >Eliminaci\u00f3 r\u00e0pida de p\u00e0gines:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Vigilancia_dels_competidors\" >Vigil\u00e0ncia dels competidors:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Optimitzacio_del_contingut_i_de_lenllac_intern\" >Optimitzaci\u00f3 del contingut i de l&#8217;enlla\u00e7 intern:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Impulsa_lexperiencia_de_lusuari\" >Impulsa l&#8217;experi\u00e8ncia de l&#8217;usuari<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Fomenta_lactualitzacio_i_la_precisio\" >Fomenta l&#8217;actualitzaci\u00f3 i la precisi\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Com_crear_un_Sitemap_a_WordPress\" >Com crear un Sitemap a WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Instal%C2%B7lar_i_activar_el_plugin_Google_XML_Sitemaps\" >Instal\u00b7lar i activar el plugin Google XML Sitemaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Crear_un_Sitemap_a_HTML_Opcional\" >Crear un Sitemap a HTML (Opcional)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Enviar_el_Sitemap_a_Google\" >Enviar el Sitemap a Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Cal_afegir_una_linia_a_robotstxt_Alternativa\" >Cal afegir una l\u00ednia a robots.txt (Alternativa)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/#Conclusions_per_a_que_serveix_un_sitemap\" >Conclusions per a qu\u00e8 serveix un sitemap<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Primer_de_tot_que_es_un_Sitemap\"><\/span>Primer de tot, qu\u00e8 \u00e9s un Sitemap?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un sitemap, tamb\u00e9 conegut com a mapa del lloc, \u00e9s un <strong>arxiu XML<\/strong> o una p\u00e0gina web especial que enumera i descriu totes les p\u00e0gines i recursos disponibles en un lloc web.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Que-es-un-sitemap.jpg\" alt=\"Qu\u00e8 es un sitemap\" class=\"wp-image-17028\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Que-es-un-sitemap.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Que-es-un-sitemap-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Que-es-un-sitemap-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>La seva funci\u00f3 principal \u00e9s proporcionar una estructura organitzada i llegible per als motors de cerca i usuaris.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>En altres paraules, \u00e9s com l&#8217;\u00edndex d&#8217;un llibre, per\u00f2 dissenyat espec\u00edficament per ajudar els motors de cerca a navegar i comprendre l&#8217;estructura i el contingut del seu lloc web de manera eficient.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Un sitemap ben elaborat cont\u00e9 informaci\u00f3 essencial, com la <strong>data de la darrera modificaci\u00f3<\/strong> <strong>d&#8217;una p\u00e0gina,<\/strong> la <strong>freq\u00fc\u00e8ncia amb qu\u00e8 s&#8217;actualitza<\/strong> i la seva import\u00e0ncia relativa en el context del lloc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 permet als motors de cerca <strong>prioritzar i rastrejar les p\u00e0gines amb m\u00e9s precisi\u00f3<\/strong>, cosa que, alhora, millora la visibilitat i el posicionament en els resultats de cerca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facilita_la_indexacio\"><\/span>Facilita la indexaci\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un dels principals desafiaments que enfronten els <a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/\">motors de cerca<\/a> \u00e9s <strong>rastrejar i catalogar eficientment<\/strong> el vast i complex univers d&#8217;Internet. Aqu\u00ed \u00e9s on entra en joc un sitemap ben constru\u00eft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest <a href=\"https:\/\/openwebinars.net\/blog\/que-es-xml-y-para-que-se-usa\/\" target=\"_blank\" rel=\"noopener\">arxiu XML<\/a> proporciona una guia estructurada de totes les p\u00e0gines i continguts d&#8217;un lloc web, cosa que <strong>facilita enormement el treball dels motors de cerca<\/strong> en trobar i rastrejar el contingut d&#8217;una manera m\u00e9s eficient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assegurar-se que cada p\u00e0gina important estigui inclosa al sitemap \u00e9s essencial per garantir que s&#8217;indexin i classifiquin adequadament.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Millora_la_visibilitat_de_contingut_profund\"><\/span>Millora la visibilitat de contingut profund<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No totes les p\u00e0gines d&#8217;un lloc web s\u00f3n igualment visibles o accessibles per als motors de cerca. Les <strong>p\u00e0gines profundes<\/strong>, \u00e9s a dir, aquelles que <strong>requereixen diversos clics per arribar-hi des de la p\u00e0gina inicial<\/strong>, sovint s\u00f3n passades per alt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un mapa del lloc ben estructurat pot incloure aquestes p\u00e0gines i garantir que els cercadors les trobin i les indexin. Aix\u00f2 <strong>augmenta la visibilitat de contingut valu\u00f3s<\/strong> que altrament podria quedar en la foscor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimitza_la_prioritzacio_de_pagines\"><\/span>Optimitza la prioritzaci\u00f3 de p\u00e0gines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No totes les p\u00e0gines del vostre lloc web s\u00f3n igualment importants en termes de SEO. En proporcionar <strong>informaci\u00f3 jer\u00e0rquica<\/strong> en un sitemap, podeu indicar als motors de cerca quines s\u00f3n les <strong>p\u00e0gines principals i quines s\u00f3n secund\u00e0ries.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 ajuda els motors de cerca a assignar recursos de rastreig de manera m\u00e9s eficient i a donar prioritat a les p\u00e0gines m\u00e9s rellevants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quins_son_els_beneficis_de_crear_un_Sitemap\"><\/span>Quins s\u00f3n els beneficis de crear un Sitemap?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Sitemap-Google-Search-Console.jpg\" alt=\"Sitemap Google Search Console\" class=\"wp-image-17034\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Sitemap-Google-Search-Console.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Sitemap-Google-Search-Console-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Sitemap-Google-Search-Console-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La creaci\u00f3 d&#8217;un sitemap ofereix nombrosos avantatges per millorar el posicionament SEO d&#8217;una p\u00e0gina web, alguns dels quals s\u00f3n:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facilita_el_rastreig_del_lloc\"><\/span>Facilita el rastreig del lloc:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els motors de cerca poden rastrejar el lloc de manera m\u00e9s r\u00e0pida i efica\u00e7, cosa que pot millorar la vostra classificaci\u00f3 a les p\u00e0gines de <strong>resultats de cerca<\/strong> (SERPs).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desindexacio_dURL\"><\/span>Desindexaci\u00f3 d&#8217;URL:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podem agilitzar l&#8217;eliminaci\u00f3 de p\u00e0gines no desitjades en crear un sitemap amb atributs &#8220;nofollow&#8221; i &#8220;noindex&#8221; abans de carregar-lo a <a href=\"https:\/\/search.google.com\/search-console?hl=ca\">Google Search Console<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eliminacio_rapida_de_pagines\"><\/span>Eliminaci\u00f3 r\u00e0pida de p\u00e0gines:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Combinant un mapa de mapa amb un <strong>codi d&#8217;estat 410<\/strong>, Google suprimir\u00e0 permanentment les p\u00e0gines que especifiqueu del vostre \u00edndex.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vigilancia_dels_competidors\"><\/span>Vigil\u00e0ncia dels competidors:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Observar els sitemaps de la compet\u00e8ncia per identificar quines p\u00e0gines prioritzen i detectar possibles errors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimitzacio_del_contingut_i_de_lenllac_intern\"><\/span>Optimitzaci\u00f3 del contingut i de l&#8217;enlla\u00e7 intern:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un sitemap HTML ens ajuda a organitzar p\u00e0gines i afegir nou contingut, cosa que facilita l&#8217;optimitzaci\u00f3 de l&#8217;enlla\u00e7 intern i la navegaci\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impulsa_lexperiencia_de_lusuari\"><\/span>Impulsa l&#8217;experi\u00e8ncia de l&#8217;usuari<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un sitemap no \u00e9s nom\u00e9s una eina per als motors de cerca; tamb\u00e9 podeu millorar l&#8217;<a href=\"https:\/\/www.nextweb.cat\/2020\/03\/10\/experiencia-del-cliente\/\">experi\u00e8ncia&nbsp;de l&#8217;usuari.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"740\" height=\"740\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/image.png\" alt=\"\" class=\"wp-image-17036\" style=\"aspect-ratio:1;width:540px;height:auto\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/image.png 740w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/image-300x300.png 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/image-150x150.png 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Proporciona als visitants una <strong>forma clara i organitzada de navegar<\/strong> per una p\u00e0gina web, cosa que facilita la cerca d&#8217;informaci\u00f3 rellevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una estructura de lloc web ben organitzada i f\u00e0cil d&#8217;usar no nom\u00e9s satisf\u00e0 els visitants, sin\u00f3 que tamb\u00e9 pot <a href=\"https:\/\/www.nextweb.cat\/2022\/12\/16\/consejos-para-reducir-la-tasa-de-rebote\/\">reduir la taxa de rebot<\/a> i <strong>augmentar el temps de perman\u00e8ncia al lloc<\/strong>, factors que els motors de cerca consideren en determinar-ne la qualitat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fomenta_lactualitzacio_i_la_precisio\"><\/span>Fomenta l&#8217;actualitzaci\u00f3 i la precisi\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un sitemap no nom\u00e9s \u00e9s \u00fatil per a la indexaci\u00f3 inicial, sin\u00f3 que tamb\u00e9 pot ajudar a mantenir actualitzada la informaci\u00f3 als cercadors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En actualitzar el sitemap cada vegada que es realitzin canvis significatius al lloc web, <strong>com afegir noves p\u00e0gines o eliminar contingut obsolet<\/strong>, estem comunicant als motors de cerca que el lloc web \u00e9s din\u00e0mic i actualitzat regularment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 pot millorar la classificaci\u00f3, ja que els principals cercadors prefereixen mostrar contingut fresc i rellevant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_crear_un_Sitemap_a_WordPress\"><\/span>Com crear un Sitemap a WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;\u00fas de sitemaps \u00e9s fonamental en <strong>l&#8217;optimitzaci\u00f3&nbsp;del SEO<\/strong>, ja que permet que els motors de cerca rastregin efica\u00e7ment el lloc web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cas de disposar d&#8217;una <a href=\"https:\/\/www.nextweb.cat\/2022\/10\/20\/18-paginas-web-famosas-creadas-con-wordpress\/\">web dissenyada amb WordPress<\/a>, generar un sitemap \u00e9s senzill. A continuaci\u00f3, els passos clau per crear i <strong>enviar un sitemap a Google<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instal%C2%B7lar_i_activar_el_plugin_Google_XML_Sitemaps\"><\/span>Instal\u00b7lar i activar el plugin Google XML Sitemaps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Primer, inicieu sessi\u00f3 al panell d&#8217;administraci\u00f3 del WordPress. Despr\u00e9s, instal\u00b7la i activa el connector &#8220;<a href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google XML sitemaps<\/a>&#8220;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Plugin-WP-Google-XML-sitemaps.jpg\" alt=\"Plugin WP Google XML sitemaps\" class=\"wp-image-17032\" style=\"aspect-ratio:1.5;width:584px;height:auto\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Plugin-WP-Google-XML-sitemaps.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Plugin-WP-Google-XML-sitemaps-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Plugin-WP-Google-XML-sitemaps-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Un cop activat, podr\u00e0s accedir a la seva configuraci\u00f3 des de la secci\u00f3 &#8220;Settings&#8221; al teu dashboard. A la part superior de la p\u00e0gina de configuraci\u00f3, trobar\u00e0s l&#8217;URL del teu mapa de mapa en format XML.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crear_un_Sitemap_a_HTML_Opcional\"><\/span>Crear un Sitemap a HTML (Opcional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vols crear un <strong>sitemap en format HTML<\/strong>, simplement crea una nova p\u00e0gina web fent clic a &#8220;Page &gt; Add New&#8221;. Despr\u00e9s, afegiu el shortcode [wp_sitemap_page] i publica la p\u00e0gina.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enviar_el_Sitemap_a_Google\"><\/span>Enviar el Sitemap a Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Accedeix al teu compte de <strong>Google Search Console<\/strong> i navega a la secci\u00f3 &#8220;Sitemaps&#8221; al tauler de control.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Subir-el-Sitemap-a-Google.jpg\" alt=\"Pujar el Sitemap a Google\" class=\"wp-image-17038\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Subir-el-Sitemap-a-Google.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Subir-el-Sitemap-a-Google-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2023\/10\/Subir-el-Sitemap-a-Google-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Feu clic a &#8220;Afegeix o tasteu sitemap&#8221; i proporcioneu l&#8217;URL del vostre sitemap XML. Aix\u00f2 permetr\u00e0 que Google indexi el mapa del vostre lloc web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cal_afegir_una_linia_a_robotstxt_Alternativa\"><\/span>Cal afegir una l\u00ednia a robots.txt (Alternativa)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una altra manera de notificar a Google sobre l&#8217;exist\u00e8ncia del vostre lloc web \u00e9s <strong>mitjan\u00e7ant l&#8217;addici\u00f3 d&#8217;una l\u00ednia al fitxer robots.txt<\/strong>, ja que aquest \u00e9s el primer fitxer que les aranyes dels motors de cerca rastrejaran.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusions_per_a_que_serveix_un_sitemap\"><\/span>Conclusions per a qu\u00e8 serveix un sitemap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un mapa del lloc ben elaborat \u00e9s una eina essencial per millorar <strong>el posicionament d&#8217;una p\u00e0gina web<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facilita la indexaci\u00f3, millora la visibilitat del contingut profund, optimitza la prioritzaci\u00f3 de p\u00e0gines, fomenta l&#8217;actualitzaci\u00f3 i la precisi\u00f3 i millora l&#8217;experi\u00e8ncia de l&#8217;usuari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si el teu sitemap t&#8217;est\u00e0 causant mals de cap, no et preocupis, som aqu\u00ed per desenredar el misteri de la creaci\u00f3 i millora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El nostre equip de mags del SEO coneix tots els secrets per desbloquejar un sitemap veritablement m\u00e0gic que elevar\u00e0 la teva p\u00e0gina web a les profunditats de la cerca org\u00e0nica. No dubtis m\u00e9s i <a href=\"https:\/\/www.nextweb.cat\/ca\/contacte\/\">contacta amb <strong>Nextweb<\/strong><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un sitemap es converteix en una valuosa eina que potencia la cerca i el posicionament del teu lloc web. El posicionament web \u00e9s una disciplina en constant evoluci\u00f3, i en aquest m\u00f3n digital en constant canvi, \u00e9s essencial aprofitar totes les eines disponibles per assolir una posici\u00f3 destacada als cercadors. Quan t&#8217;aventures en l&#8217;emocionant travessia&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-17278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sitemap: com ens pot ajudar al SEO d&#039;una web? - NEXTWEB<\/title>\n<meta name=\"description\" content=\"Explora el concepte d&#039;un Sitemap, desvetlla els avantatges d&#039;incorporar-lo a la teva web i coneix com contribueix a potenciar el teu SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/08\/sitemap-com-ens-pot-ajudar-al-seo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sitemap: com ens pot ajudar al SEO d&#039;una web? 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