{"id":17304,"date":"2024-02-12T12:40:26","date_gmt":"2024-02-12T11:40:26","guid":{"rendered":"https:\/\/www.nextweb.cat\/2024\/02\/08\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/"},"modified":"2024-02-08T12:58:30","modified_gmt":"2024-02-08T11:58:30","slug":"la-psicologia-dels-colors-millora-les-taxes-de-conversio","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/","title":{"rendered":"La psicologia dels colors millora les taxes de conversi\u00f3"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La psicologia dels colors \u00e9s un factor molt important de cara a l&#8217;augment en la taxa de conversi\u00f3. Els colors s\u00f3n fonamentals per fer que la nostra p\u00e0gina web sigui bonica i atractiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s de ser un mitj\u00e0 per a\u00a0<strong>transmetre els nostres pensaments, sentiments i emocions<\/strong>, representen una eina fonamental a l\u2019hora de determinar una decisi\u00f3 de compra per a un client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja que els colors <strong>influeixen en les ments i activen els nostres pensaments<\/strong>, el fet d&#8217;utilitzar la gamma de colors apropiada ens ajudar\u00e0 a persuadir els usuaris de manera m\u00e9s efectiva.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5a3c345108\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5a3c345108\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#La_persuasio_a_la_psicologia_del_color\" >La persuasi\u00f3 a la psicologia del color<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#Augmentar_limpacte_de_la_pagina_web\" >Augmentar l&#8217;impacte de la p\u00e0gina web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#Com_son_dimportants_els_colors\" >Com s\u00f3n d&#8217;importants els colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#Canviar_la_percepcio_de_la_marca\" >Canviar la percepci\u00f3 de la marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#Fer_variacions_sobre_la_psicologia_dels_colors_pot_marcar_una_gran_diferencia\" >Fer variacions sobre la psicologia dels colors pot marcar una gran difer\u00e8ncia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#Les_marques_han_de_considerar_la_psicologia_dels_colors_per_a_diferents_productes_o_campanyes_publicitaries\" >Les marques han de considerar la psicologia dels colors per a diferents productes o campanyes publicit\u00e0ries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#Augmentar_les_compres\" >Augmentar les compres<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#Millorar_la_memoria\" >Millorar la mem\u00f2ria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#Conclusio_sobre_la_psicologia_dels_colors\" >Conclusi\u00f3 sobre la psicologia dels colors<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_persuasio_a_la_psicologia_del_color\"><\/span>La persuasi\u00f3 a la psicologia del color<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El color tamb\u00e9 pot influir en la manera com la gent percep el preu d\u2019un producte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per exemple, els estudis han trobat que els consumidors tendeixen a pensar que els productes que\u00a0<strong>mostren en colors m\u00e9s c\u00e0lids<\/strong>\u00a0(<em>com el vermell<\/em>) s\u00f3n m\u00e9s cars, mentre que els productes que\u00a0<strong>apareixen en colors m\u00e9s freds<\/strong>\u00a0(<em>com el blau<\/em>) s\u00f3n m\u00e9s barats.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Productos-de-color-rojo-1-683x1024.jpg\" alt=\"Productes de color vermell acostumen a ser m\u00e9s cars\" class=\"wp-image-15532\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Productos-de-color-rojo-1-683x1024.jpg 683w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Productos-de-color-rojo-1-200x300.jpg 200w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Productos-de-color-rojo-1-768x1152.jpg 768w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Productos-de-color-rojo-1-1024x1536.jpg 1024w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Productos-de-color-rojo-1-1365x2048.jpg 1365w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Productos-de-color-rojo-1-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En general, es creu que els\u00a0<strong>colors c\u00e0lids<\/strong>\u00a0(<em>com el vermell, el taronja i el groc<\/em>) s\u00f3n m\u00e9s atractius per als ulls humans, mentre que els\u00a0<strong>colors freds\u00a0<\/strong>(<em>com el blau i el verd<\/em>) s\u00f3n menys atractius.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Aix\u00f2 \u00e9s perqu\u00e8 els colors c\u00e0lids solen evocar emocions positives, <\/em><em>mentre que els colors freds solen evocar emocions negatives.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed parlarem sobre com l&#8217;\u00fas efica\u00e7 dels colors en el disseny d&#8217;una p\u00e0gina web millorar\u00e0 la taxa de conversi\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"534\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Sin-ti\u0301tulo-900-\u00d7-534-px.jpg\" alt=\"Gamma crom\u00e0tica i La psicologia dels colors\" class=\"wp-image-15628\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Sin-ti\u0301tulo-900-\u00d7-534-px.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Sin-ti\u0301tulo-900-\u00d7-534-px-300x178.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Sin-ti\u0301tulo-900-\u00d7-534-px-768x456.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Augmentar_limpacte_de_la_pagina_web\"><\/span>Augmentar l&#8217;impacte de la p\u00e0gina web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El color \u00e9s un aspecte important de l&#8217;est\u00e8tica d&#8217;una p\u00e0gina web. Els <a href=\"https:\/\/www.nextweb.cat\/ca\/\">dissenyadors de p\u00e0gines web<\/a> han de tenir en compte l&#8217;impacte que els colors poden tenir en el comportament dels usuaris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En considerar l&#8217;\u00fas dels colors, <strong>\u00e9s important triar aquells que siguin atractius per a l&#8217;ull hum\u00e0 i que evoquin les emocions<\/strong> adequades per al missatge que es vol transmetre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les tonalitats que s&#8217;utilitzen en el disseny del lloc web repercuteixen instant\u00e0niament amb la impressi\u00f3 que els clients es porten de la p\u00e0gina web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_son_dimportants_els_colors\"><\/span>Com s\u00f3n d&#8217;importants els colors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Como-de-importantes-son-los-colores.jpg\" alt=\"La psicologia dels colors a l'hora de dissenyar un lloc web\" class=\"wp-image-15578\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Como-de-importantes-son-los-colores.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Como-de-importantes-son-los-colores-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Como-de-importantes-son-los-colores-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La gran majoria dels visitants fan un judici hipot\u00e8tic sobre el lloc web als<strong>&nbsp;primers 90 segons de la visualitzaci\u00f3. <\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Per\u00f2 el m\u00e9s sorprenent del cas \u00e9s que entre el 62% i el 90% del que observen nom\u00e9s dep\u00e8n del color de la seva p\u00e0gina web.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ja que la primera impressi\u00f3 del visitant resulta ser la m\u00e9s important, les tonalitats que es facin servir a la p\u00e0gina web influir\u00e0 profundament a l&#8217;hora d&#8217;anticipar-s&#8217;hi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La primera impressi\u00f3 del visitant \u00e9s la que us portar\u00e0 a romandre al lloc web durant m\u00e9s temps. Per aix\u00f2 \u00e9s fonamental l&#8217;elecci\u00f3 del color adequat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Canviar_la_percepcio_de_la_marca\"><\/span>Canviar la percepci\u00f3 de la marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques confien en els <strong>esquemes de color<\/strong> per transmetre l&#8217;aparen\u00e7a del vostre producte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moltes utilitzen una varietat de t\u00e8cniques per transmetre l&#8217;aparen\u00e7a dels productes. Una de les formes en qu\u00e8 ho fan \u00e9s mitjan\u00e7ant l&#8217;\u00fas del color.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coca-Cola <\/strong>utilitza una <em>combinaci\u00f3 de vermell i blanc per imprimir la vostra imatge de marca<\/em> a la nostra ment. Aquest efecte de contrast \u00e9s \u00fatil per millorar <strong>conversions i efectivitat<\/strong> dels vostres esfor\u00e7os de m\u00e0rqueting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El color vermell \u00e9s un color que s&#8217;associa amb l&#8217;energia, l&#8217;alegria i la felicitat<\/strong>. Aquestes s\u00f3n totes les emocions positives que s&#8217;associen amb la marca Coca-Cola.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un altre exemple \u00e9s la marca <strong>Nike<\/strong>, que utilitza <strong>el color groc als seus productes i s&#8217;associa amb la velocitat, l&#8217;agilitat i la for\u00e7a. <\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Los-colores-en-zapatillas-NIKE-1.jpg\" alt=\"Els colors en sabatilles esportives de NIKE\" class=\"wp-image-15526\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Els esquemes de color poden ser una forma efectiva <strong>de transmetre l&#8217;aparen\u00e7a d&#8217;un producte<\/strong>. Les marques han de considerar l&#8217;\u00fas del color en dissenyar els seus productes i les seves p\u00e0gines web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fer_variacions_sobre_la_psicologia_dels_colors_pot_marcar_una_gran_diferencia\"><\/span>Fer variacions sobre la psicologia dels colors pot marcar una gran difer\u00e8ncia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La majoria de marques utilitzen un esquema de color particular per al disseny dels seus productes. Tot i aix\u00f2, algunes fan variacions en els colors que utilitzen per a diferents productes o per a diferents campanyes publicit\u00e0ries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per exemple, la marca <strong>McDonald&#8217;s<\/strong> sol utilitzar el color <strong>golden arches<\/strong> (<em>els arcs daurats<\/em>) per als vostres productes i p\u00e0gina web.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/TAbGEtPMcMbhGdzI-XqEu1rhk1xpvQVm_NatwTzx7pzJmNGxyM3797istm9CFTxC35AOkGg_2FwFNlNZH-we6SAfKf0BKlNfwiSsE9pVW5r3arC7N5pvq2iFmsGFxxc3Ck8dRAEPp1btllHWnx10uDxM1kPIP3b47b-oXbgzuVGnhxDT6e-v46jf\" alt=\"Lletres de McDonald's en color groc i vermell\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En algunes ocasions, la marca ha fet variacions en el color, com l&#8217;\u00fas d&#8217;un color verd en alguns dels seus anuncis publicitaris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fer variacions en els colors pot ser una manera efectiva de cridar l&#8217;atenci\u00f3 dels usuaris i fer que es fixin a la marca.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_marques_han_de_considerar_la_psicologia_dels_colors_per_a_diferents_productes_o_campanyes_publicitaries\"><\/span>Les marques han de considerar la psicologia dels colors per a diferents productes o campanyes publicit\u00e0ries<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques creen pautes de marca espec\u00edfiques i treballen incansablement per garantir que el seu disseny continu\u00ef sent coherent als diferents canals de comunicaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha una ra\u00f3 per aix\u00f2. El color t\u00e9 un paper clau en com els clients perceben les marques.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Fer petites variacions pot assenyalar una gran difer\u00e8ncia en com les persones entenen, reconeixen i es relacionen amb una marca.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Les dades suggereixen que el color pot augmentar el reconeixement de marca fins a<a href=\"https:\/\/neilpatel.com\/blog\/color-psychology\/?wide=1\" target=\"_blank\" rel=\"noopener\" data-mce-href=\"https:\/\/neilpatel.com\/blog\/color-psychology\/?wide=1\">, una cosa ni m\u00e9s ni menys que extraordin\u00e0ria.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portar un tema consistent pot generar grans dividends per als seus esfor\u00e7os de m\u00e0rqueting durant un per\u00edode llarg. Podeu utilitzar colors per representar els <strong>valors generals de la vostra marca.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un exemple de la psicologia dels colors posada en pr\u00e0ctica <strong>en productes<\/strong> \u00e9s l&#8217;<a href=\"https:\/\/www.anitaletters.com\/ca\/producte\/configurador-anita\/\" target=\"_blank\" rel=\"noopener\"><strong>estanteria&nbsp;de lletres personalitzable Anita<\/strong><\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Estanteria-de-letras-personalizable-Anita-1.jpg\" alt=\"La psicologia dels colors en una prestatgeria de lletres personalitzable Anita\" class=\"wp-image-15645\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Estanteria-de-letras-personalizable-Anita-1.jpg 600w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Estanteria-de-letras-personalizable-Anita-1-300x300.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Estanteria-de-letras-personalizable-Anita-1-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">M\u00e9s enll\u00e0 de la funcionalitat del producte, la marca apel\u00b7la als sentiments i emocions tant amb el nom o paraula que es pot introduir com amb els colors que es poden configurar. <strong>Al final el client obt\u00e9 una prestatgeria \u00fanica i amb significat<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Augmentar_les_compres\"><\/span>Augmentar les compres<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Paginas-web-de-comercio-electronico.jpg\" alt=\"P\u00e0gines web de comer\u00e7 electr\u00f2nic\" class=\"wp-image-15580\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Paginas-web-de-comercio-electronico.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Paginas-web-de-comercio-electronico-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/Paginas-web-de-comercio-electronico-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Els colors tamb\u00e9 tenen un paper clau en influir en les compres d&#8217;un client. Recordes quan vas comprar el teu primer cotxe?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estem segurs que el color de l&#8217;autom\u00f2bil va tenir una influ\u00e8ncia considerable, tot i que no va tenir res a veure amb la funcionalitat de l&#8217;autom\u00f2bil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podem veure alguna cosa similar a les <strong>p\u00e0gines web de comer\u00e7 electr\u00f2nic<\/strong>, on els llocs web usen senyals acolorits per encoratjar els clients a afegir productes als seus carrets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seleccionar el color correcte \u00e9s una excel\u00b7lent manera d&#8217;augmentar les taxes de conversi\u00f3 i vendre un nombre m\u00e9s gran de productes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Millorar_la_memoria\"><\/span>Millorar la mem\u00f2ria <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finalment, el color sempre ha estat una forma fiable d&#8217;incrustar informaci\u00f3 i dades a la mem\u00f2ria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curiosament, els colors contrastants atrauen l&#8217;atenci\u00f3 entre si de manera efectiva, com ho va verificar el descobriment de <a href=\"https:\/\/psicologiaymente.com\/psicologia\/efecto-von-restorff\" target=\"_blank\" rel=\"noreferrer noopener\">Hedwig von Restorff.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta \u00e9s la ra\u00f3 per la qual la majoria de les empreses utilitzen una combinaci\u00f3 excel\u00b7lent de colors contrastants per desenvolupar la seva imatge de marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusio_sobre_la_psicologia_dels_colors\"><\/span>Conclusi\u00f3 sobre la psicologia dels colors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els dissenyadors web i les <a href=\"https:\/\/www.nextweb.cat\/ca\/marketing-digital-a-barcelona\/\">ag\u00e8ncies de m\u00e0rqueting<\/a> aprofiten aquesta eina amb l&#8217;objectiu de <strong>millorar les r\u00e0tios de conversi\u00f3 i incrementar les vendes.<\/strong> Ja que psicologia dels colors no es limita \u00fanicament a fer una combinaci\u00f3 per cridar l&#8217;atenci\u00f3 del p\u00fablic i dels lectors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La psicologia dels colors \u00e9s un factor molt important de cara a l&#8217;augment en la taxa de conversi\u00f3. Els colors s\u00f3n fonamentals per fer que la nostra p\u00e0gina web sigui bonica i atractiva. A m\u00e9s de ser un mitj\u00e0 per a\u00a0transmetre els nostres pensaments, sentiments i emocions, representen una eina fonamental a l\u2019hora de determinar&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[70,219],"tags":[],"class_list":["post-17304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos-2","category-disseny-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La psicologia dels colors millora les taxes de conversi\u00f3<\/title>\n<meta name=\"description\" content=\"La psicologia dels colors \u00e9s un factor molt important de cara a augmentar la taxa de conversi\u00f3. Apr\u00e8n a fer servir els colors correctament.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La psicologia dels colors millora les taxes de conversi\u00f3\" \/>\n<meta property=\"og:description\" content=\"La psicologia dels colors \u00e9s un factor molt important de cara a augmentar la taxa de conversi\u00f3. Apr\u00e8n a fer servir els colors correctament.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/\" \/>\n<meta property=\"og:site_name\" content=\"NEXTWEB\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nextwebcat\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/nextwebcat\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T11:40:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/La-psicologia-de-los-colores-es-un-factor-muy-importante.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nextweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nextweb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2024\\\/02\\\/12\\\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2024\\\/02\\\/12\\\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\\\/\"},\"author\":{\"name\":\"nextweb\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#\\\/schema\\\/person\\\/a07df40b2d5dde79df4ec6e4942495b8\"},\"headline\":\"La psicologia dels colors millora les taxes de conversi\u00f3\",\"datePublished\":\"2024-02-12T11:40:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2024\\\/02\\\/12\\\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\\\/\"},\"wordCount\":1237,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2024\\\/02\\\/12\\\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/La-psicologia-de-los-colores-es-un-factor-muy-importante.jpg\",\"articleSection\":[\"Consejos\",\"Disseny web\"],\"inLanguage\":\"ca-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2024\\\/02\\\/12\\\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\\\/\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2024\\\/02\\\/12\\\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\\\/\",\"name\":\"La psicologia dels colors millora les taxes de conversi\u00f3\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2024\\\/02\\\/12\\\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2024\\\/02\\\/12\\\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/La-psicologia-de-los-colores-es-un-factor-muy-importante.jpg\",\"datePublished\":\"2024-02-12T11:40:26+00:00\",\"description\":\"La psicologia dels colors \u00e9s un factor molt important de cara a augmentar la taxa de conversi\u00f3. Apr\u00e8n a fer servir els colors correctament.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2024\\\/02\\\/12\\\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\\\/#breadcrumb\"},\"inLanguage\":\"ca-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2024\\\/02\\\/12\\\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca-ES\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2024\\\/02\\\/12\\\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/La-psicologia-de-los-colores-es-un-factor-muy-importante.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/La-psicologia-de-los-colores-es-un-factor-muy-importante.jpg\",\"width\":900,\"height\":600,\"caption\":\"La psicolog\u00eda de los colores es un factor muy importante\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/2024\\\/02\\\/12\\\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La psicologia dels colors millora les taxes de conversi\u00f3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/\",\"name\":\"NEXTWEB\",\"description\":\"Agencia Dise&ntilde;o Web y Marketing Digital en Barcelona\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#organization\",\"name\":\"NEXTWEB\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca-ES\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/nextweb-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.nextweb.cat\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/nextweb-logo.png\",\"width\":106,\"height\":50,\"caption\":\"NEXTWEB\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nextwebcat\\\/\",\"https:\\\/\\\/www.instagram.com\\\/nextweb.cat\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nextweb.cat\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.nextweb.cat\\\/ca\\\/#\\\/schema\\\/person\\\/a07df40b2d5dde79df4ec6e4942495b8\",\"name\":\"nextweb\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nextwebcat\\\/\",\"https:\\\/\\\/www.instagram.com\\\/nextweb.cat\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nextweb.cat\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La psicologia dels colors millora les taxes de conversi\u00f3","description":"La psicologia dels colors \u00e9s un factor molt important de cara a augmentar la taxa de conversi\u00f3. Apr\u00e8n a fer servir els colors correctament.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/","og_locale":"ca_ES","og_type":"article","og_title":"La psicologia dels colors millora les taxes de conversi\u00f3","og_description":"La psicologia dels colors \u00e9s un factor molt important de cara a augmentar la taxa de conversi\u00f3. Apr\u00e8n a fer servir els colors correctament.","og_url":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/","og_site_name":"NEXTWEB","article_publisher":"https:\/\/www.facebook.com\/nextwebcat\/","article_author":"https:\/\/www.facebook.com\/nextwebcat\/","article_published_time":"2024-02-12T11:40:26+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/La-psicologia-de-los-colores-es-un-factor-muy-importante.jpg","type":"image\/jpeg"}],"author":"nextweb","twitter_misc":{"Written by":"nextweb","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#article","isPartOf":{"@id":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/"},"author":{"name":"nextweb","@id":"https:\/\/www.nextweb.cat\/ca\/#\/schema\/person\/a07df40b2d5dde79df4ec6e4942495b8"},"headline":"La psicologia dels colors millora les taxes de conversi\u00f3","datePublished":"2024-02-12T11:40:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/"},"wordCount":1237,"publisher":{"@id":"https:\/\/www.nextweb.cat\/ca\/#organization"},"image":{"@id":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/La-psicologia-de-los-colores-es-un-factor-muy-importante.jpg","articleSection":["Consejos","Disseny web"],"inLanguage":"ca-ES"},{"@type":"WebPage","@id":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/","url":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/","name":"La psicologia dels colors millora les taxes de conversi\u00f3","isPartOf":{"@id":"https:\/\/www.nextweb.cat\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#primaryimage"},"image":{"@id":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/La-psicologia-de-los-colores-es-un-factor-muy-importante.jpg","datePublished":"2024-02-12T11:40:26+00:00","description":"La psicologia dels colors \u00e9s un factor molt important de cara a augmentar la taxa de conversi\u00f3. Apr\u00e8n a fer servir els colors correctament.","breadcrumb":{"@id":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#breadcrumb"},"inLanguage":"ca-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/"]}]},{"@type":"ImageObject","inLanguage":"ca-ES","@id":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#primaryimage","url":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/La-psicologia-de-los-colores-es-un-factor-muy-importante.jpg","contentUrl":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/La-psicologia-de-los-colores-es-un-factor-muy-importante.jpg","width":900,"height":600,"caption":"La psicolog\u00eda de los colores es un factor muy importante"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/12\/la-psicologia-dels-colors-millora-les-taxes-de-conversio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.nextweb.cat\/ca\/"},{"@type":"ListItem","position":2,"name":"La psicologia dels colors millora les taxes de conversi\u00f3"}]},{"@type":"WebSite","@id":"https:\/\/www.nextweb.cat\/ca\/#website","url":"https:\/\/www.nextweb.cat\/ca\/","name":"NEXTWEB","description":"Agencia Dise&ntilde;o Web y Marketing Digital en Barcelona","publisher":{"@id":"https:\/\/www.nextweb.cat\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nextweb.cat\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca-ES"},{"@type":"Organization","@id":"https:\/\/www.nextweb.cat\/ca\/#organization","name":"NEXTWEB","url":"https:\/\/www.nextweb.cat\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca-ES","@id":"https:\/\/www.nextweb.cat\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2017\/02\/nextweb-logo.png","contentUrl":"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2017\/02\/nextweb-logo.png","width":106,"height":50,"caption":"NEXTWEB"},"image":{"@id":"https:\/\/www.nextweb.cat\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nextwebcat\/","https:\/\/www.instagram.com\/nextweb.cat\/","https:\/\/www.linkedin.com\/company\/nextweb.cat\/"]},{"@type":"Person","@id":"https:\/\/www.nextweb.cat\/ca\/#\/schema\/person\/a07df40b2d5dde79df4ec6e4942495b8","name":"nextweb","sameAs":["https:\/\/www.facebook.com\/nextwebcat\/","https:\/\/www.instagram.com\/nextweb.cat\/","https:\/\/www.linkedin.com\/company\/nextweb.cat\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/posts\/17304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/comments?post=17304"}],"version-history":[{"count":3,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/posts\/17304\/revisions"}],"predecessor-version":[{"id":17311,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/posts\/17304\/revisions\/17311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/media\/15529"}],"wp:attachment":[{"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/media?parent=17304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/categories?post=17304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextweb.cat\/ca\/wp-json\/wp\/v2\/tags?post=17304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}