{"id":17328,"date":"2024-02-14T13:38:38","date_gmt":"2024-02-14T12:38:38","guid":{"rendered":"https:\/\/www.nextweb.cat\/2024\/02\/09\/la-teva-botiga-online-wordpress-amb-woocommerce\/"},"modified":"2024-02-16T11:59:55","modified_gmt":"2024-02-16T10:59:55","slug":"botiga-online-wordpress-amb-woocommerce","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/","title":{"rendered":"La teva botiga online WordPress amb Woocommerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pots tenir la teva botiga online WordPress usant <strong>WooCommerce, <\/strong>ja que&nbsp;aquesta \u00faltima \u00e9s una soluci\u00f3 de comer\u00e7 electr\u00f2nic de codi obert que ha estat desenvolupada per Automattic, la mateixa gent que va crear&#8230; WordPress!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e0 dissenyat per ser una plataforma altament flexible i personalitzable, cosa que significa que pot ser utilitzat per a molts tipus diferents de <strong>botigues en l\u00ednia<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s compatible amb les principals passarel\u00b7les de pagament, incloent-hi PayPal i Google Checkout. Tamb\u00e9 permet vendre productes digitals com llibres electr\u00f2nics, MP3 i desc\u00e0rregues digitals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La soluci\u00f3 tamb\u00e9 inclou una botiga web integrada que permet crear una botiga en l\u00ednia totalment funcional amb molt poc esfor\u00e7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce ofereix una <strong>opci\u00f3 gratu\u00efta de suport per xat 24\/7<\/strong> a trav\u00e9s de correu electr\u00f2nic o tel\u00e8fon que pot ser for\u00e7a \u00fatil si tens algun problema d&#8217;instal\u00b7laci\u00f3 o configuraci\u00f3 de la teva botiga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce \u00e9s una fant\u00e0stica <strong>plataforma<\/strong> <strong>de comer\u00e7 electr\u00f2nic<\/strong>. \u00c9s una de les plataformes m\u00e9s personalitzables i amigables amb el SEO que hi ha, i t\u00e9 milers d&#8217;extensions que poden fer que la teva botiga sigui encara millor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e0s pensant a utilitzar WooCommerce per a la teva botiga en l\u00ednia, llegeix aquesta guia sobre per qu\u00e8 l&#8217;hauries d&#8217;utilitzar, \u00e9s la plataforma m\u00e9s personalitzable que existeix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce es basa en <a href=\"https:\/\/www.nextweb.cat\/2019\/12\/17\/wordpress-como-gestor-de-contenido\/\">WordPress, dels millors gestors de continguts<\/a> ( <strong>CMS) <\/strong>m\u00e9s popular del m\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et permet personalitzar la teva botiga perqu\u00e8 s&#8217;adapti a la teva marca i ofereix funcions com ara el disseny responsiu, les p\u00e0gines de productes amb ressenyes i descripcions, les p\u00e0gines de pagament amb vista r\u00e0pida i molt m\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si esteu buscant una plataforma de comer\u00e7 electr\u00f2nic que ho pugui fer tot, des de crear un bell lloc web fins a acceptar pagaments en l\u00ednia a trav\u00e9s de Stripe o PayPal, llavors aix\u00f2 podria ser just el que necessita.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac70175123ee\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac70175123ee\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#Que_es_WordPress\" >Qu\u00e8 \u00e9s WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#Avantatges_de_WooCommerce\" >Avantatges de WooCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#1_El_SEO_es_de_primera_categoria\" >1) El SEO \u00e9s de primera categoria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#2_Per_crear_la_teva_botiga_online_amb_WordPress_hi_ha_una_gran_quantitat_de_documentacio_disponible\" >2) Per crear la teva botiga online amb WordPress hi ha una gran quantitat de documentaci\u00f3 disponible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#3_La_comunitat_de_WooCommerce_es_gran_i_activa\" >3) La comunitat de WooCommerce \u00e9s gran i activa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#4_La_teva_botiga_en_linia_WordPress_funcionara_a_la_perfeccio_amb_Woocommerce\" >4) La teva botiga en l\u00ednia WordPress funcionar\u00e0 a la perfecci\u00f3 amb Woocommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#5_Per_a_la_teva_botiga_online_WordPress_pots_utilitzar_extensions_per_ampliar_la_teva_botiga\" >5) Per a la teva botiga online WordPress pots utilitzar extensions per ampliar la teva botiga<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#6_Hi_ha_milers_de_plugins_disponibles_per_a_WooCommerce_molts_son_gratuits\" >6) Hi ha milers de plugins disponibles per a WooCommerce; molts s\u00f3n gratu\u00efts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#7_WooCommerce_te_un_munt_de_caracteristiques_utils_per_a_les_botigues_en_linia\" >7) WooCommerce t\u00e9 un munt de caracter\u00edstiques \u00fatils per a les botigues en l\u00ednia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#Les_millors_estrategies_de_venda_a_la_teva_botiga_online_WordPress\" >Les millors estrat\u00e8gies de venda a la teva botiga online WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#Crear_un_sentit_durgencia\" >Crear un sentit d&#8217;urg\u00e8ncia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#Preparar_un_embut\" >Preparar un embut<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#Afegir_ofertes_promocionals\" >Afegir ofertes promocionals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#Facilitar_el_proces_de_compra_a_la_teva_botiga_online_WordPress\" >Facilitar el proc\u00e9s de compra a la teva botiga online WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#Associat_amb_influencers_i_marques_que_comparteixin_el_teu_public_objectiu\" >Associa&#8217;t amb influencers i marques que comparteixin el teu p\u00fablic objectiu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/#Inicia_un_programa_dafiliacio_i_augmenta_les_conversions_aprofitant_les_audiencies_daltres_persones\" >Inicia un programa d&#8217;afiliaci\u00f3 i augmenta les conversions aprofitant les audi\u00e8ncies d&#8217;altres persones<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_es_WordPress\"><\/span>Qu\u00e8 \u00e9s <strong>WordPress<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextweb wp-block-embed-nextweb\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"4n5raF9Fl6\"><a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/disseny-web-a-mida-a-barcelona-usant-wordpress\/\">Disseny Web a Mida a Barcelona usant WordPress<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Disseny Web a Mida a Barcelona usant WordPress&#8221; &#8212; NEXTWEB\" src=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/disseny-web-a-mida-a-barcelona-usant-wordpress\/embed\/#?secret=yIQxXkREIq#?secret=4n5raF9Fl6\" data-secret=\"4n5raF9Fl6\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WordPress<\/strong> \u00e9s un sistema de gesti\u00f3 de continguts (CMS). \u00c9s una plataforma basada a la web que permet als usuaris crear i gestionar llocs web. La comunitat de WordPress ha desenvolupat una s\u00e8rie de plugins que amplien la funcionalitat del CMS.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>WordPress \u00e9s \u00e0mpliament utilitzat, t\u00e9 m\u00e9s de 27 milions de blocs i llocs web que l&#8217;utilitzen.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 t\u00e9 m\u00e9s de 40.000 temes perqu\u00e8 els dissenyadors puguin escollir. WordPress permet als usuaris afegir contingut, canviar-ne el disseny, afegir o eliminar p\u00e0gines i molt m\u00e9s sense haver de preocupar-se per cap mena de codificaci\u00f3 o coneixement t\u00e8cnic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El bloc de WordPress us permet iniciar un bloc en minuts sense necessitat de coneixements t\u00e8cnics. Llegeix el nostre article publicat si vols saber <a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/05\/10\/5-maneres-daugmentar-el-transit-organic-del-teu-blog-gratis\/\">com augmentar les visites org\u00e0niques al teu bloc de manera gratu\u00efta<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 fa que sigui una plataforma perfecta per a les botigues de comer\u00e7 electr\u00f2nic, aix\u00ed com per a les petites empreses que volen donar a con\u00e8ixer la seva marca a trav\u00e9s dels esfor\u00e7os dels blocs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avantatges_de_WooCommerce\"><\/span>Avantatges de WooCommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextweb wp-block-embed-nextweb\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"p7HOnxI723\"><a href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/\">Quant es triga a indexar una p\u00e0gina a Google?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Quant es triga a indexar una p\u00e0gina a Google?&#8221; &#8212; NEXTWEB\" src=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/11\/indexar-una-pagina-a-google\/embed\/#?secret=h1OWYSGST6#?secret=p7HOnxI723\" data-secret=\"p7HOnxI723\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_El_SEO_es_de_primera_categoria\"><\/span>1) El SEO \u00e9s de primera categoria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce es basa en WordPress, una plataforma de codi obert que hi ha des de fa anys i que t\u00e9 moltes funcions de SEO integrades. Aix\u00f2 fa que sigui m\u00e9s f\u00e0cil optimitzar la teva botiga per als motors de cerca com Google, Bing i Yahoo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, quan afegeixes plugins com Yoast SEO o All in One WP Security Pro (que han estat creats espec\u00edficament per a WooCommerce), es pot afegir encara m\u00e9s valor al <a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/optimitzacio-de-motors-de-cerca\/\">proc\u00e9s d&#8217;optimitzaci\u00f3&nbsp;dels motors de cerca<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Per_crear_la_teva_botiga_online_amb_WordPress_hi_ha_una_gran_quantitat_de_documentacio_disponible\"><\/span>2) Per crear la teva botiga online amb WordPress hi ha una gran quantitat de documentaci\u00f3 disponible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress.jpg\" alt=\"Botiga online a woocommerce\" class=\"wp-image-15737\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha una bona quantitat de documentaci\u00f3 disponible tant per als desenvolupadors com per als usuaris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La documentaci\u00f3 est\u00e0 disponible en molts idiomes, per la qual cosa podeu triar llegir els documents en angl\u00e8s, espanyol o qualsevol altre idioma que preferiu. La documentaci\u00f3 \u00e9s f\u00e0cil de trobar i navegar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La refer\u00e8ncia de l&#8217;API de <strong>WooCommerce<\/strong> cont\u00e9 tota la informaci\u00f3 que necessiteu sobre cada punt final, aix\u00ed com els par\u00e0metres necessaris o opcionals per a cada punt final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 tamb\u00e9 inclou enlla\u00e7os de tornada a trav\u00e9s d&#8217;algunes de les seves API relacionades com Afegeix Producte i Actualitzar Producte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_La_comunitat_de_WooCommerce_es_gran_i_activa\"><\/span>3) La comunitat de WooCommerce \u00e9s gran i activa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La comunitat de WooCommerce \u00e9s gran i activa. \u00c9s una de les plataformes de comer\u00e7 electr\u00f2nic m\u00e9s populars del m\u00f3n, amb <strong>m\u00e9s de 3 milions de desc\u00e0rregues al mes. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha un munt de plugins i extensions disponibles perqu\u00e8 puguis afegir funcionalitat a la teva botiga, aix\u00ed com molts <strong>tutorials, v\u00eddeos i guies online<\/strong> que et poden ajudar a comen\u00e7ar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"341\" height=\"1024\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/WooCommerce-en-WordPress-341x1024.png\" alt=\"WooCommerce en WordPress\" class=\"wp-image-15824\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/WooCommerce-en-WordPress-341x1024.png 341w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/WooCommerce-en-WordPress-100x300.png 100w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/WooCommerce-en-WordPress-512x1536.png 512w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/WooCommerce-en-WordPress.png 564w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 hi ha molts f\u00f2rums en l\u00ednia on <strong>pots obtenir ajuda d&#8217;altres usuaris o desenvolupadors<\/strong> que ja han passat pel mateix (o, millor encara, ho han fet ells mateixos). I no ho oblidis: si alguna cosa no funciona, sempre hi ha gent esperant una resposta!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_La_teva_botiga_en_linia_WordPress_funcionara_a_la_perfeccio_amb_Woocommerce\"><\/span>4) La teva botiga en l\u00ednia WordPress funcionar\u00e0 a la perfecci\u00f3 amb Woocommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce \u00e9s un plugin per a WordPress, cosa que significa que s&#8217;integra amb el CMS. No obstant aix\u00f2, WooCommerce no substitueix WordPress, \u00e9s un producte diferent. Pots utilitzar tots dos productes junts i crear una botiga en l\u00ednia incre\u00efble amb ells.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Per_a_la_teva_botiga_online_WordPress_pots_utilitzar_extensions_per_ampliar_la_teva_botiga\"><\/span>5) Per a la teva botiga online WordPress pots utilitzar extensions per ampliar la teva botiga<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha extensions disponibles per a la teva botiga online WordPress i WooCommerce, per fer-la m\u00e9s funcional i perqu\u00e8 ampli\u00ef la seva funcionalitat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha plugins que us permeten importar productes d&#8217;altres botigues, com eBay o Amazon; tamb\u00e9 hi ha extensions que us permetran crear opcions d&#8217;enviament personalitzades, com l&#8217;enviament amb tarifa plana.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextweb wp-block-embed-nextweb\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1QZ5Ty3UT6\"><a href=\"https:\/\/www.nextweb.cat\/2022\/09\/20\/factores-de-posicionamiento-en-google\/\">Los principales factores de posicionamiento en Google<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Los principales factores de posicionamiento en Google&#8221; &#8212; NEXTWEB\" src=\"https:\/\/www.nextweb.cat\/2022\/09\/20\/factores-de-posicionamiento-en-google\/embed\/#?secret=1IZL7Bdcgm#?secret=1QZ5Ty3UT6\" data-secret=\"1QZ5Ty3UT6\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 hi ha plugins que t&#8217;ajuden a processar els pagaments en temps real, perqu\u00e8 els clients no hagin d&#8217;esperar dies abans de rebre la compra!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tots aquests complements faciliten la personalitzaci\u00f3 de la botiga com un desitgi, i si alguna cosa va malament durant la instal\u00b7laci\u00f3 (el que passa rarament), treballarem amb els nostres clients a cada pas del cam\u00ed fins que tot funcioni com s&#8217;espera.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Hi_ha_milers_de_plugins_disponibles_per_a_WooCommerce_molts_son_gratuits\"><\/span>6) Hi ha milers de plugins disponibles per a WooCommerce; molts s\u00f3n gratu\u00efts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha gran varietat de plugins disponibles per a WooCommerce; molts s\u00f3n gratu\u00efts. Els plugins es poden utilitzar per ampliar la funcionalitat de la teva botiga online WordPress i fer-la m\u00e9s segura i eficient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 ens permeten utilitzar diferents monedes a la botiga online, cosa que \u00e9s \u00fatil si venem productes a diferents pa\u00efsos o tenim clients de tot el m\u00f3n que volen pagar amb la seva pr\u00f2pia moneda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-3.jpg\" alt=\"Plugins per a botiga online wordpress\" class=\"wp-image-15733\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-3.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-3-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-3-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No hi ha dubte que l&#8217;\u00fas d&#8217;un plugin millorar\u00e0 l&#8217;efici\u00e8ncia del seu lloc de comer\u00e7 electr\u00f2nic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_WooCommerce_te_un_munt_de_caracteristiques_utils_per_a_les_botigues_en_linia\"><\/span>7) WooCommerce t\u00e9 un munt de caracter\u00edstiques \u00fatils per a les botigues en l\u00ednia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce <strong>\u00e9s una potent plataforma de comer\u00e7 electr\u00f2nic<\/strong> que et pot ajudar a crear la teva pr\u00f2pia botiga en l\u00ednia. \u00c9s gratu\u00efta i f\u00e0cil d&#8217;utilitzar, aix\u00ed que no tindrem cap problema per comen\u00e7ar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce t\u00e9 moltes caracter\u00edstiques \u00fatils per a les botigues en l\u00ednia que altres plataformes no tenen. Per exemple, ens permet vendre productes amb imatges o v\u00eddeos!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 ajuda que els compradors se sentin m\u00e9s c\u00f2modes comprant perqu\u00e8 saben el que obtindran quan comprin alguna cosa a la nostra botiga (i no nom\u00e9s descripcions de text).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 tenim acc\u00e9s a totes les <strong>passarel\u00b7les de pagament est\u00e0ndard, com ara<\/strong> <strong><a href=\"https:\/\/www.paypal.com\/es\/home\" target=\"_blank\" rel=\"noreferrer noopener\">PayPal,<\/a> Stripe<\/strong> i altres. No obstant aix\u00f2, si aquestes no s\u00f3n suficients, tamb\u00e9 n&#8217;hi ha disponibles d&#8217;altres de personalitzades!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_millors_estrategies_de_venda_a_la_teva_botiga_online_WordPress\"><\/span>Les millors estrat\u00e8gies de venda a la teva botiga online WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed hi ha algunes de les <strong>estrat\u00e8gies de vendes de WooCommerce<\/strong> m\u00e9s conegudes per augmentar les seves vendes r\u00e0pidament:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crear_un_sentit_durgencia\"><\/span><strong>Crear un sentit d&#8217;urg\u00e8ncia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podem utilitzar una oferta amb l\u00edmit de temps per augmentar la urg\u00e8ncia de les vendes. Per exemple, si tenim un article en oferta i volem vendre&#8217;l r\u00e0pidament, el podem oferir amb un <strong>20% de descompte<\/strong>. D&#8217;aquesta manera, la gent sabr\u00e0 que ha d&#8217;actuar r\u00e0pidament perqu\u00e8, un cop finalitzada la rebaixa, el preu torna a pujar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preparar_un_embut\"><\/span><strong>Preparar un embut<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ara que hem decidit un objectiu, cal establir un embut. Un embut \u00e9s simplement el proc\u00e9s de moure les persones d&#8217;un pas a l&#8217;altre en una direcci\u00f3 determinada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Afegir_ofertes_promocionals\"><\/span><strong>Afegir ofertes promocionals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les investigacions demostren que afegir ofertes promocionals o de durada limitada, com &#8220;<em>Compri un i endugui&#8217;s un altre gratis<\/em>&#8220;, &#8220;<em>Descomptes del 50%<\/em>&#8220;, &#8220;Regals o beneficis addicionals&#8221;, als seus productes <strong>pot augmentar les vendes en un 43% amb un m\u00e0rqueting i una publicitat adequada. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-4.jpg\" alt=\"Botiga online WordPress\" class=\"wp-image-15735\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-4.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-4-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-4-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Informar les persones sobre aquestes ofertes \u00e9s m\u00e9s important que posar ofertes als productes, per la qual cosa molta gent utilitza el <strong>m\u00e0rqueting per correu electr\u00f2nic<\/strong>,<strong> publicitat a les xarxes socials, les notificacions push, etc.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextweb wp-block-embed-nextweb\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"9DAcOblcKs\"><a href=\"https:\/\/www.nextweb.cat\/2022\/07\/01\/estrategias-de-marketing-en-una-tienda-online\/\">10 Estrategias de Marketing en una Tienda Online<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;10 Estrategias de Marketing en una Tienda Online&#8221; &#8212; NEXTWEB\" src=\"https:\/\/www.nextweb.cat\/2022\/07\/01\/estrategias-de-marketing-en-una-tienda-online\/embed\/#?secret=SzVWfHBv9z#?secret=9DAcOblcKs\" data-secret=\"9DAcOblcKs\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facilitar_el_proces_de_compra_a_la_teva_botiga_online_WordPress\"><\/span><strong>Facilitar el proc\u00e9s de compra a la teva botiga online WordPress<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un proc\u00e9s de compra d&#8217;una sola p\u00e0gina \u00e9s la millor manera de facilitar el proc\u00e9s de compra als clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si volem incloure altres funcions, com un formulari de contacte, enquestes o <a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/03\/15\/eines-per-a-complementar-la-teva-campanya-de-marqueting\/\">campanyes de m\u00e0rqueting<\/a> per correu electr\u00f2nic, haur\u00e0s d&#8217;afegir una o dues p\u00e0gines m\u00e9s en el proc\u00e9s de compra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Associat_amb_influencers_i_marques_que_comparteixin_el_teu_public_objectiu\"><\/span><strong>Associa&#8217;t amb influencers i marques que comparteixin el teu p\u00fablic objectiu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els influencers poden ajudar-nos a arribar al nostre p\u00fablic objectiu. Tenen un <strong>gran nombre de seguidors<\/strong> i sovint <strong>s\u00f3n vistos com a figures d&#8217;autoritat a la seva ind\u00fastria<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per aquesta ra\u00f3 poden ser capa\u00e7os de presentar la marca o producte a un munt de gent que pot no haver sentit parlar-ne d&#8217;una altra manera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Els influencers tamb\u00e9 us ajuden a augmentar la consci\u00e8ncia de marca<\/strong>. Aix\u00f2 significa que m\u00e9s persones veuran el que fas a les xarxes socials i decidiran visitar el mateix lloc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inicia_un_programa_dafiliacio_i_augmenta_les_conversions_aprofitant_les_audiencies_daltres_persones\"><\/span><strong>Inicia un programa d&#8217;afiliaci\u00f3 i augmenta les conversions aprofitant les audi\u00e8ncies d&#8217;altres persones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e0rqueting d&#8217;afiliaci\u00f3 \u00e9s una <strong>gran manera d&#8217;obtenir ingressos passius<\/strong>, i una de les maneres m\u00e9s eficaces de fer cr\u00e9ixer la teva audi\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si teniu una audi\u00e8ncia existent que esteu interessada en el que oferiu, <strong>el m\u00e0rqueting d&#8217;afiliaci\u00f3 pot ser una manera d&#8217;aprofitar els vostres clients potencials.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-5.jpg\" alt=\"M\u00e0rqueting d'afiliaci\u00f3 amb WordPress\" class=\"wp-image-15716\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-5.jpg 900w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-5-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/10\/tienda-online-wordpress-5-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hem cobert molt de terreny aqu\u00ed. <strong>La teva botiga online WordPress + WooCommerce<\/strong> \u00e9s una potent plataforma de comer\u00e7 electr\u00f2nic que ens pot ajudar a crear la nostra botiga en l\u00ednia i fer-la m\u00e9s atractiva per als clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tindr\u00e0s acc\u00e9s a milers de plugins, extensions i temes que et permetran personalitzar l&#8217;aspecte de la teva botiga com vulguis.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I com que totes les seves funcions s\u00f3n gratu\u00eftes o de baix cost (depenent de la quantitat de funcionalitats que es vulgui), no hi ha ra\u00f3 perqu\u00e8 qualsevol empresari no vulgui aquest programari per al seu negoci!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>NextWeb<\/strong> fa uns quants anys que hem ajudat a les petites i mitjanes empreses a transformar la seva pres\u00e8ncia digital, fer cr\u00e9ixer les seves vendes i augmentar la rendibilitat de la inversi\u00f3 aprofitant les \u00faltimes tecnologies a <a href=\"https:\/\/www.nextweb.cat\/ca\/2022\/04\/05\/disseny-web-a-mida-a-barcelona-usant-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">disseny web<\/a> i m\u00e0rqueting digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ens adaptem a les creixents necessitats dels negocis digitals, desenvolupant solucions innovadores que ajuden les empreses a assolir noves cotes i ampliar la seva quota de mercat. Visita <a href=\"https:\/\/www.nextweb.cat\/ca\/\">la nostra secci\u00f3 espec\u00edfica de WordPress<\/a> per obtenir m\u00e9s informaci\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pots tenir la teva botiga online WordPress usant WooCommerce, ja que&nbsp;aquesta \u00faltima \u00e9s una soluci\u00f3 de comer\u00e7 electr\u00f2nic de codi obert que ha estat desenvolupada per Automattic, la mateixa gent que va crear&#8230; WordPress! Est\u00e0 dissenyat per ser una plataforma altament flexible i personalitzable, cosa que significa que pot ser utilitzat per a molts tipus&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[234,235,220],"tags":[],"class_list":["post-17328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cms-ca","category-ecommerce","category-wordpress-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La teva botiga online WordPress amb Woocommerce - 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