{"id":17344,"date":"2024-02-16T11:51:10","date_gmt":"2024-02-16T10:51:10","guid":{"rendered":"https:\/\/www.nextweb.cat\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/"},"modified":"2024-02-16T11:56:47","modified_gmt":"2024-02-16T10:56:47","slug":"com-utilitzar-instagram-per-a-empreses-conceptes-basics","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/","title":{"rendered":"Com utilitzar Instagram per a empreses: conceptes b\u00e0sics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&#8217;\u00fas d&#8217;Instagram per a empreses ha esdevingut des de fa temps una de les plataformes socials amb m\u00e9s \u00e8xit. Per\u00f2 no \u00e9s nom\u00e9s una eina per a particulars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha moltes empreses i negocis que recorren a Instagram com a eina que els permet arribar a <a href=\"https:\/\/www.nextweb.cat\/2020\/07\/27\/buyer-persona-tu-estrategia-de-marketing\/\">p\u00fablic objectiu<\/a> i <strong>promoure els seus serveis o productes<\/strong>. Aquest article ens ajudar\u00e0 a descobrir com aprofitar Instagram i com millorar un negoci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00f2 no obstant, \u00e9s important tenir en compte certes q\u00fcestions, com ara la utilitzaci\u00f3 d&#8217;Instagram per a empreses.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac6f6f0a1558\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac6f6f0a1558\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Avantatges_dutilitzar_Instagram_per_a_les_empreses\" >Avantatges d&#8217;utilitzar Instagram per a les empreses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Descobreix_quins_son_els_gustos_dels_teus_clients\" >Descobreix quins s\u00f3n els gustos dels teus clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Es_pot_presentar_un_producte_o_servei\" >Es pot presentar un producte o servei<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Establir_enllacos_entre_els_clients\" >Establir enlla\u00e7os entre els clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Aconsegueix_arribar_a_un_public_nou_i_generar_visites_a_la_teva_pagina_web\" >Aconsegueix arribar a un p\u00fablic nou i generar visites a la teva p\u00e0gina web<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Per_que_conve_utilitzar_Instagram_al_teu_negoci\" >Per qu\u00e8 conv\u00e9 utilitzar Instagram al teu negoci?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Com_crear_un_compte_dempresa_a_Instagram\" >Com crear un compte d&#8217;empresa a Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Passos_per_convertir_un_compte_dInstagram_que_ja_existeix\" >Passos per convertir un compte d&#8217;Instagram que ja existeix:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Com_crear_un_nou_compte_dInstagram_per_a_negocis\" >Com crear un nou compte d&#8217;Instagram per a negocis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Recomanacions_a_lhora_de_crear_contingut_a_Instagram\" >Recomanacions a l&#8217;hora de crear contingut a Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Quins_son_els_continguts_dInstagram_per_a_empreses_que_mes_agraden\" >Quins s\u00f3n els continguts d&#8217;Instagram per a empreses que m\u00e9s agraden?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Com_donar_vida_a_un_compte_dInstagram_per_a_empreses\" >Com donar vida a un compte d&#8217;Instagram per a empreses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Establir_un_perfil_dempresa\" >Establir un perfil d&#8217;empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Hem_de_publicar_amb_certa_frequencia\" >Hem de publicar amb certa freq\u00fc\u00e8ncia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#La_publicitat_a_Instagram\" >La publicitat a Instagram<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Instagram_Shopping\" >Instagram Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Tipus_danuncis_que_proporciona_Instagram\" >Tipus d&#8217;anuncis que proporciona Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Impulsa_el_teu_negoci_per_mitja_dInstagram\" >Impulsa el teu negoci per mitj\u00e0 d&#8217;Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/16\/com-utilitzar-instagram-per-a-empreses-conceptes-basics\/#Dona-li_una_bona_empenta_al_teu_Instagram_per_a_empreses_amb_aquests_consells\" >D\u00f3na-li una bona empenta al teu Instagram per a empreses amb aquests consells<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avantatges_dutilitzar_Instagram_per_a_les_empreses\"><\/span>Avantatges d&#8217;utilitzar Instagram per a les empreses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Uso-de-Instagram-para-empresas.jpg\" alt=\"Instagram pot ser utilitzat com a estrat\u00e8gia de m\u00e0rqueting per als negocis\" class=\"wp-image-15865\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Uso-de-Instagram-para-empresas.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Uso-de-Instagram-para-empresas-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Uso-de-Instagram-para-empresas-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Descobreix_quins_son_els_gustos_dels_teus_clients\"><\/span><strong>Descobreix quins s\u00f3n els gustos dels teus clients<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El primer avantatge de la nostra llista la trobem en la <strong>simplicitat i en la utilitat<\/strong>. En aquest cas, \u00e9s molt freq\u00fcent que els usuaris d&#8217;Instagram pugin continguts que permeten entendre b\u00e9 els seus gustos i descobrir el que realment aprecien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed es pot descobrir f\u00e0cilment com viuen, els seus valors, igual que les seves conviccions individuals i altres coses m\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Es_pot_presentar_un_producte_o_servei\"><\/span><strong>Es pot presentar un producte o servei<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es poden publicar <strong>imatges de productes, v\u00eddeos explicatius i opinions de clients<\/strong>. Nom\u00e9s cal tenir precauci\u00f3 a l&#8217;hora de <em>redactar una quantitat excessiva de posts<\/em> relacionats exclusivament sobre productes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si b\u00e9 <strong>augmentar els ingressos constitueix un objectiu principal<\/strong>, a l&#8217;usuari d&#8217;Instagram no li interessa de res veure tant contingut promocional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Establir_enllacos_entre_els_clients\"><\/span><strong>Establir enlla\u00e7os entre els clients<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Actualment, hi ha clients que dipositen les seves expectatives a les marques i a les empreses. Per tal de mantenir-los satisfets, <strong>cal interactuar-hi creant continguts d&#8217;alta qualitat<\/strong>, generant inquietuds, donant resposta als comentaris i felicitant les seves accions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprometre&#8217;s amb aquesta t\u00e8cnica pot culminar en <strong>relacions duradores amb els seguidors<\/strong> i convertir-los a la llarga en seguidors fidels de la marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aconsegueix_arribar_a_un_public_nou_i_generar_visites_a_la_teva_pagina_web\"><\/span><strong>Aconsegueix arribar a un p\u00fablic nou i generar visites a la teva p\u00e0gina web<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha possibilitats de considerar que la marca disposa d&#8217;un p\u00fablic fidel a Instagram, <strong>els usuaris dels quals ens segueixen i ens donen<\/strong> <strong>&#8220;m&#8217;agrada&#8221;<\/strong> i <strong>&#8220;comenten&#8221; les nostres publicacions.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb Instagram <strong>\u00e9s possible fer arribar els missatges a molt\u00edssimes audi\u00e8ncies i engrandir la nostra llista de followers<\/strong>, de manera que l&#8217;objectiu no \u00e9s altre que arribar a m\u00e9s persones. Conv\u00e9 crear continguts a Instagram que es distingeixin dels altres i facin virals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Per_que_conve_utilitzar_Instagram_al_teu_negoci\"><\/span>Per qu\u00e8 conv\u00e9 utilitzar Instagram al teu negoci?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e8 \u00e9s l&#8217;\u00fas d&#8217;Instagram per a empreses? Instagram \u00e9s una alternativa excel\u00b7lent que <strong> permet relatar la traject\u00f2ria o la identitat d&#8217;una marca<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed mateix, constitueix una <strong>excel\u00b7lent eina de difusi\u00f3<\/strong> perqu\u00e8 els clients descobreixin a qu\u00e8 ens dediquem com a empresa i per qu\u00e8 haurien de rec\u00f3rrer a nosaltres. Per aix\u00f2, resulta una de les principals plataformes per iniciar un <strong>pla de m\u00e0rqueting digital amb efic\u00e0cia i intel\u00b7lig\u00e8ncia.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram pot ser utilitzat com a <strong>estrat\u00e8gia de m\u00e0rqueting per als negocis<\/strong> de manera efectiva. Mostrant <strong>imatges i v\u00eddeos sobre productes<\/strong> que continguin t\u00edtols en qu\u00e8 s&#8217;expliqui com funciona o de quina manera simplifica la vida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O tamb\u00e9, creant <strong>hist\u00f2ries relacionades amb els clients<\/strong> sobre com han millorat la vida gr\u00e0cies a l&#8217;\u00fas d&#8217;un servei o producte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_crear_un_compte_dempresa_a_Instagram\"><\/span>Com crear un compte d&#8217;empresa a Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Como-crear-una-cuenta-de-empresa-en-Instagram.jpg\" alt=\"Com crear un compte a Instagram per empresa\" class=\"wp-image-15867\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Como-crear-una-cuenta-de-empresa-en-Instagram.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Como-crear-una-cuenta-de-empresa-en-Instagram-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Como-crear-una-cuenta-de-empresa-en-Instagram-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Passos_per_convertir_un_compte_dInstagram_que_ja_existeix\"><\/span>Passos per convertir un compte d&#8217;Instagram que ja existeix:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1: Accedeix al teu perfil a l&#8217;app.<\/li>\n\n\n\n<li>2: Premeu el men\u00fa a la cantonada superior dreta. Hi apareixeran tres petites l\u00ednies agrupades.<\/li>\n\n\n\n<li>3: Prem sobre &#8220;ajustaments&#8221; del men\u00fa.<\/li>\n\n\n\n<li>4: Selecciona &#8220;compte&#8221; des del men\u00fa d&#8217;ajustos en arribar-hi.<\/li>\n\n\n\n<li>5: En aquest punt, haur\u00edeu d&#8217;apar\u00e8ixer l&#8217;opci\u00f3 de canviar a un compte d&#8217;empresa a la part inferior del men\u00fa del compte. En pr\u00e9mer-la, se&#8217;t demanar\u00e0 que fem el canvi de seguida i que proporcionem qualsevol informaci\u00f3 extra necess\u00e0ria.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_crear_un_nou_compte_dInstagram_per_a_negocis\"><\/span>Com crear un nou compte d&#8217;Instagram per a negocis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hem de descarregar la versi\u00f3 d&#8217;Instagram al nostre smartphone <strong><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.instagram.android&amp;hl=ca_419&amp;gl=US\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Android<\/a><\/strong> o <a href=\"https:\/\/apps.apple.com\/ca\/app\/instagram\/id389801252\" target=\"_blank \" rel=\"noreferrer noopener nofollow\"><strong>iOS<\/strong><\/a>.<\/li>\n\n\n\n<li>Obrirem l&#8217;app i ens hem de registrar ingressant les dades. En cas que m\u00e9s d&#8217;un usuari tingui acc\u00e9s a aquest compte, cal utilitzar un correu electr\u00f2nic d&#8217;administrador. Una altra opci\u00f3 \u00e9s <strong>accedir amb Facebook <\/strong>per tal de vincular de forma r\u00e0pida el nostre perfil empresarial de Facebook.<\/li>\n\n\n\n<li>Seleccionem un <strong> nom d&#8217;usuari, una contrasenya i completem el proc\u00e9s d&#8217;inici de sessi\u00f3<\/strong>.<\/li>\n\n\n\n<li>Quan obrim un nou perfil, apareixer\u00e0 seleccionat per defecte un compte personal. Com hem dit anteriorment a <strong>&#8220;transformar un compte que ja existeix&#8221;<\/strong>, seguirem endavant sobre els passos per poder transformar el perfil d&#8217;Instagram en un d&#8217;empresa.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recomanacions_a_lhora_de_crear_contingut_a_Instagram\"><\/span>Recomanacions a l&#8217;hora de crear contingut a Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Segons <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/#General_Instagram_statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a>, Instagram en termes d&#8217;usuaris globals actius diaris, registra la impressionant xifra de <strong>1.500 milions<\/strong>, nom\u00e9s per darrere de <em>YouTube, Facebook<\/em> i <em>WhatsApp<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Grafica-de-la-audiencia-de-Instagram-en-Enero-del-2022.jpg\" alt=\"Gr\u00e0fica de l'audi\u00e8ncia d'Instagram al gener del 2022\" class=\"wp-image-15863\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Grafica-de-la-audiencia-de-Instagram-en-Enero-del-2022.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Grafica-de-la-audiencia-de-Instagram-en-Enero-del-2022-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Grafica-de-la-audiencia-de-Instagram-en-Enero-del-2022-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vegem llavors alguns <strong> consells de com crear continguts interessants per a<\/strong> <strong>millorar el nostre comprom\u00eds a Instagram<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crear un calendari de continguts per a un mes o diversos mesos, segons la quantitat de posts a publicar per setmana\/mes\/any.<\/li>\n\n\n\n<li>Establir quins s\u00f3n els objectius i la finalitat.<\/li>\n\n\n\n<li>Analitzar el p\u00fablic objectiu.<\/li>\n\n\n\n<li>Aix\u00ed mateix, conv\u00e9 con\u00e8ixer que a Instagram hi ha diversos tipus de comptes, de manera que cal assegurar-se que s&#8217;utilitza el m\u00e9s convenient segons la marca o el negoci que es tingui.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Comprovarem tamb\u00e9 que estiguem <strong>implementant les estrat\u00e8gies<\/strong> adequades i planificant la creaci\u00f3 d&#8217;una <a href=\"https:\/\/www.nextweb.cat\/ca\/2023\/04\/24\/marqueting-de-continguts\/\">estrat\u00e8gia de m\u00e0rqueting efectiva en el nostre negoci<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quins_son_els_continguts_dInstagram_per_a_empreses_que_mes_agraden\"><\/span>Quins s\u00f3n els continguts d&#8217;Instagram per a empreses que m\u00e9s agraden?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Segurament ens han dit que <strong>Instagram \u00e9s una plataforma visual<\/strong>, i \u00e9s veritat. De fet, el contingut que s&#8217;utilitza m\u00e9s a Instagram <strong>consisteix a veure el que la gent ha compartit amb hashtags, aix\u00ed com imatges o v\u00eddeos.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Ejemplos-para-la-creacion-de-contenidos-de-Instagram.jpg\" alt=\"Continguts d'Instagram que m\u00e9s agraden\" class=\"wp-image-15869\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Ejemplos-para-la-creacion-de-contenidos-de-Instagram.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Ejemplos-para-la-creacion-de-contenidos-de-Instagram-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Ejemplos-para-la-creacion-de-contenidos-de-Instagram-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Alguns exemples per a la creaci\u00f3 de continguts d&#8217;Instagram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00eddeos en directe<\/li>\n\n\n\n<li>V\u00eddeos nadius de la marca o producte.<\/li>\n\n\n\n<li>Infografies<\/li>\n\n\n\n<li>Imatges<\/li>\n\n\n\n<li>Reels<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un m\u00e8tode molt efectiu a Instagram consisteix en la creaci\u00f3 de Reels. <strong>Podem elaborar<\/strong> <strong>continguts de gran qualitat i sorprenents<\/strong> que incloguin filtres, efectes, mitjan\u00e7ant l&#8217;\u00fas d&#8217;apps o <a href=\"https:\/\/www.flexclip.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">programari d&#8217;edici\u00f3 de v\u00eddeos<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Com_donar_vida_a_un_compte_dInstagram_per_a_empreses\"><\/span>Com donar vida a un compte d&#8217;Instagram per a empreses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Establir_un_perfil_dempresa\"><\/span>Establir un perfil d&#8217;empresa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s aqu\u00ed on s&#8217;enfocaran totes les accions de m\u00e0rqueting, de manera que \u00e9s fonamental comptar amb un <strong>perfil professional<\/strong> on la gent pugui navegar amb facilitat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recordem vincular tots els comptes, <strong>enlla\u00e7ar la resta de xarxes socials en un mateix lloc<\/strong>. Amb aix\u00f2, cada vegada que alg\u00fa realitzi una cerca relacionada amb un &#8220;compte d&#8217;empresa d&#8217;Instagram&#8221;, trobareu tot el que s&#8217;hi refereix.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hem_de_publicar_amb_certa_frequencia\"><\/span>Hem de publicar amb certa freq\u00fc\u00e8ncia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A l&#8217;hora de promocionar un compte d&#8217;Instagram, \u00e9s fonamental la regularitat. <strong>Cal publicar amb periodicitat, per\u00f2 sense gaire freq\u00fc\u00e8ncia<\/strong>; no cal sobrecarregar l&#8217;audi\u00e8ncia fent moltes publicacions alhora o molt poques.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Publicar-con-frecuencia-en-Instagram.jpg\" alt=\"Foto per publicar en m\u00f2bil a Instagram\" class=\"wp-image-15871\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Publicar-con-frecuencia-en-Instagram.jpg 640w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Publicar-con-frecuencia-en-Instagram-240x300.jpg 240w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Per publicar continguts a temps i fer m\u00e9s f\u00e0cil <strong>l&#8217;administraci\u00f3&nbsp;d&#8217;Instagram<\/strong>, \u00e9s possible aprofitar certes eines. Us recomanem un article on us aconsellem <strong>eines de m\u00e0rqueting per utilitzar en xarxes socials.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextweb wp-block-embed-nextweb\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"VUjV1G2hNb\"><a href=\"https:\/\/www.nextweb.cat\/2021\/05\/19\/13-herramientas-de-marketing\/\">13 Herramientas de Marketing para Redes Sociales<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;13 Herramientas de Marketing para Redes Sociales&#8221; &#8212; NEXTWEB\" src=\"https:\/\/www.nextweb.cat\/2021\/05\/19\/13-herramientas-de-marketing\/embed\/#?secret=9iCPncCTwX#?secret=VUjV1G2hNb\" data-secret=\"VUjV1G2hNb\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hem de considerar tamb\u00e9 la creaci\u00f3 de <strong>continguts atraients i informatius<\/strong> a trav\u00e9s d&#8217;imatges i v\u00eddeos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consells per publicar cada setmana:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dividir la setmana entre tres parts iguals.<\/li>\n\n\n\n<li>Observarem quins s\u00f3n els dies en qu\u00e8 romanem m\u00e9s actius a Instagram i quin tipus de contingut hem de publicar durant aquest per\u00edode.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_publicitat_a_Instagram\"><\/span>La publicitat a Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nextweb.cat\/2020\/05\/04\/publicidad-en-instagram\/\">La publicitat de pagament a Instagram<\/a>, ens permet establir una campanya publicit\u00e0ria amb pocs minuts. Contemplem la possibilitat d&#8217;utilitzar anuncis a Instagram amb l&#8217;objectiu d&#8217;incrementar<strong> l&#8217;abast i l&#8217;engagement.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Incrementar-el-alcance-y-el-engagement-en-Instagram.jpg\" alt=\"Incrementar l'abast i l'engagement a Instagram\" class=\"wp-image-15873\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Incrementar-el-alcance-y-el-engagement-en-Instagram.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Incrementar-el-alcance-y-el-engagement-en-Instagram-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Incrementar-el-alcance-y-el-engagement-en-Instagram-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Per fer-ho, hem de generar informes anal\u00edtics detallats que mostrin <strong>quines s\u00f3n les publicacions que van generar m\u00e9s tr\u00e0nsit<\/strong>, <strong>impressions rebudes i els clics obtinguts<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Shopping\"><\/span>Instagram Shopping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El teu negoci disposa d&#8217;una botiga en l\u00ednia? Aleshores podrem crear una <strong>&#8220;botiga&#8221;<\/strong> a Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puja al teu perfil les fotografies dels teus productes, <strong>afegeix una etiqueta indicant el preu i vincula el producte<\/strong> a la teva <a href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/14\/botiga-online-wordpress-amb-woocommerce\/\">botiga&nbsp;online<\/a> i aix\u00ed podr\u00e0s fer del teu perfil d&#8217;empresa que es converteixi en un magn\u00edfic cat\u00e0leg.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"1024\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Venta-de-productos-en-Instagram-1-518x1024.jpg\" alt=\"Instagram Shopping en un perfil d'empresa a Instagram\" class=\"wp-image-15883\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Venta-de-productos-en-Instagram-1-518x1024.jpg 518w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Venta-de-productos-en-Instagram-1-152x300.jpg 152w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Venta-de-productos-en-Instagram-1-768x1520.jpg 768w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Venta-de-productos-en-Instagram-1-776x1536.jpg 776w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Venta-de-productos-en-Instagram-1-1035x2048.jpg 1035w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Venta-de-productos-en-Instagram-1.jpg 1080w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A les publicacions que contenen productes es mostra a la cantonada inferior esquerra el text <strong>&#8220;<a href=\"https:\/\/www.instagram.com\/anitaletters_\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Veure botiga<\/a>&#8220;<\/strong>. Fent clic sobre aquest bot\u00f3 apareixen tant el preu com el corresponent enlla\u00e7 que permet comprar el producte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, els usuaris tindran l&#8217;oportunitat no nom\u00e9s de veure tots els <strong>productes publicats als comptes de les persones que segueixen<\/strong>, aix\u00ed com un motor de cerca sobre les novetats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipus_danuncis_que_proporciona_Instagram\"><\/span>Tipus d&#8217;anuncis que proporciona Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Publicacions en format de text:<\/strong> aquesta modalitat d&#8217;anunci nom\u00e9s es compon de text i enlla\u00e7os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resulta molt apropiat per a aquelles empreses que volen que el seu <strong>missatge resulti clar i atraient<\/strong>, encara que tamb\u00e9 volen incorporar alguns detalls de crida a l&#8217;acci\u00f3 inclosos al text de l&#8217;enlla\u00e7, com ara <strong>&#8220;M\u00e9s informaci\u00f3 !&#8221;<\/strong> o <strong>&#8220;Descarrega&#8217;t el PDF&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Publicitat en v\u00eddeo: <\/strong>aquesta modalitat de publicitat s&#8217;assembla als anuncis de text, amb l&#8217;excepci\u00f3 que inclou continguts de v\u00eddeo a m\u00e9s del text de l&#8217;anunci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mitjan\u00e7ant la creaci\u00f3 d&#8217;anuncis de v\u00eddeo, <strong>augmenta l&#8217;engegament de la marca i l&#8217;impacte del compte<\/strong> d&#8217;Instagram per a empreses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impulsa_el_teu_negoci_per_mitja_dInstagram\"><\/span>Impulsa el teu negoci per mitj\u00e0 d&#8217;Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"560\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Impulsa-tu-negocio-por-medio-de-Instagram.jpg\" alt=\"Impulsa el teu negoci a les teves xarxes socials\" class=\"wp-image-15889\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Impulsa-tu-negocio-por-medio-de-Instagram.jpg 980w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Impulsa-tu-negocio-por-medio-de-Instagram-300x171.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2022\/11\/Impulsa-tu-negocio-por-medio-de-Instagram-768x439.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Instagram s&#8217;ha convertit en <strong>la segona m\u00e9s popular de les xarxes socials<\/strong> pel que \u00e9s ideal per als negocis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En comparaci\u00f3 amb altres xarxes socials com <strong>Facebook<\/strong> o <strong>LinkedIn<\/strong>, l&#8217;aplicaci\u00f3 d&#8217;Instagram ofereix moltes possibilitats, entre les quals s&#8217;inclouen <strong>compartir continguts en temps real amb amics o followers<\/strong> i interactuar amb ells.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta xarxa social compta amb un p\u00fablic molt comprom\u00e8s i que utilitza l&#8217;aplicaci\u00f3 principalment des dels dispositius m\u00f2bils. Fes una ullada al<a href=\"https:\/\/www.instagram.com\/nextweb.cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;nostre feed d&#8217;Instagram<\/a> i descobreix el que publiquem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dona-li_una_bona_empenta_al_teu_Instagram_per_a_empreses_amb_aquests_consells\"><\/span>D\u00f3na-li una bona empenta al teu Instagram per a empreses amb aquests consells<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En general, Instagram \u00e9s una <strong>gran plataforma per a qualsevol empresa<\/strong> que vulgui comen\u00e7ar a utilitzar xarxes socials per promocionar-se. Si es t\u00e9 una estrat\u00e8gia de contingut s\u00f2lida i s&#8217;utilitzen les eines de la plataforma de manera efectiva, <em>Instagram pot ser molt benefici\u00f3s per a qualsevol negoci.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comen\u00e7a a implementar les millors estrat\u00e8gies de <a href=\"https:\/\/www.nextweb.cat\/ca\/marketing-digital-a-barcelona\/\">m\u00e0rqueting digital<\/a> sobre el teu compte. Considera <a href=\"https:\/\/www.nextweb.cat\/ca\/contacte\/\">contractar professionals del m\u00e0rqueting<\/a> si no comptes amb el temps o els recursos necessaris per gestionar el teu propi compte d&#8217;Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;\u00fas d&#8217;Instagram per a empreses ha esdevingut des de fa temps una de les plataformes socials amb m\u00e9s \u00e8xit. Per\u00f2 no \u00e9s nom\u00e9s una eina per a particulars. Hi ha moltes empreses i negocis que recorren a Instagram com a eina que els permet arribar a p\u00fablic objectiu i promoure els seus serveis o productes&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":15877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[224,217],"tags":[],"class_list":["post-17344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-ca","category-xarxes-socials-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com utilitzar Instagram per a empreses: conceptes b\u00e0sics<\/title>\n<meta name=\"description\" content=\"Descobreix com fer servir Instagram per a empreses i aix\u00ed arribar a nous clients i promoure el teu negoci. 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