{"id":17379,"date":"2024-02-19T15:52:19","date_gmt":"2024-02-19T14:52:19","guid":{"rendered":"https:\/\/www.nextweb.cat\/2024\/02\/16\/publicitat-a-instagram\/"},"modified":"2025-09-22T08:53:15","modified_gmt":"2025-09-22T06:53:15","slug":"publicitat-a-instagram","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2024\/02\/19\/publicitat-a-instagram\/","title":{"rendered":"Publicitat a Instagram"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si encara no t&#8217;has endinsat al m\u00f3n de la publicitat a Instagram, est\u00e0s perdent una oportunitat inavaluable per impulsar la teva marca i connectar-te amb la teva audi\u00e8ncia de manera efectiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un m\u00f3n digital cada cop m\u00e9s competitiu, Instagram es destaca com una <strong>plataforma clau per promocionar els teus productes o serveis<\/strong>. Amb milions d&#8217;usuaris actius diaris, l&#8217;abast \u00e9s immens i el potencial publicitari \u00e9s inigualable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des de petites empreses fins a grans corporacions, tothom pot beneficiar-se de la visibilitat i el comprom\u00eds que ofereix aquesta xarxa social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram \u00e9s una de les plataformes de xarxes socials de m\u00e9s r\u00e0pid creixement. Milions d&#8217;usuaris el 2013 a gaireb\u00e9 mil milions d&#8217;usuaris el 2018) i veu gaireb\u00e9 <strong>500 milions d&#8217;usuaris<\/strong> actius cada dia.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac891f0808f0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac891f0808f0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/19\/publicitat-a-instagram\/#%E2%9C%85_La_publicitat_a_Instagram_pot_ser_intimidant_fins_i_tot_per_als_qui_tenim_experiencia\" >\u2705 La publicitat a Instagram pot ser intimidant, fins i tot per als qui tenim experi\u00e8ncia.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/19\/publicitat-a-instagram\/#%E2%9C%85_Comprendre_la_publicitat_a_Instagram\" >\u2705 Comprendre la publicitat a Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/19\/publicitat-a-instagram\/#%E2%9C%85_Lestructura_dels_anuncis_dInstagram_es_molt_semblant_als_anuncis_de_Google_o_Facebook\" >\u2705 L&#8217;estructura dels anuncis d&#8217;Instagram \u00e9s molt semblant als anuncis de Google o Facebook:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/19\/publicitat-a-instagram\/#%E2%9C%85_Opcions_dorientacio_a_Instagram\" >\u2705 Opcions d&#8217;orientaci\u00f3 a Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/19\/publicitat-a-instagram\/#%E2%9C%85_Algunes_estadistiques_importants_dInstagram_a_que_prestar_atencio\" >\u2705 Algunes estad\u00edstiques importants d&#8217;Instagram a qu\u00e8 prestar atenci\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/19\/publicitat-a-instagram\/#%E2%9C%85_Quan_creem_anuncis_a_Instagram_hem_de_tenir_en_compte_algunes_coses\" >\u2705 Quan creem anuncis a Instagram, hem de tenir en compte algunes coses:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/19\/publicitat-a-instagram\/#%E2%9C%85_Conclusio_Estas_llest_per_provar_sort_amb_la_publicitat_a_Instagram\" >\u2705 Conclusi\u00f3: Est\u00e0s llest per provar sort amb la publicitat a Instagram?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_La_publicitat_a_Instagram_pot_ser_intimidant_fins_i_tot_per_als_qui_tenim_experiencia\"><\/span>\u2705 La publicitat a Instagram pot ser intimidant, fins i tot per als qui tenim experi\u00e8ncia.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi ha opcions aparentment interminables per a objectius, formats d&#8217;anuncis, ubicacions i m\u00e9s. Per\u00f2 quan es fa b\u00e9, la recompensa de la publicitat digital pot ser significativa: <strong>els anunciants poden augmentar el coneixement de la marca<\/strong>, augmentar les vendes i assolir els objectius comercials.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Aprendre a anunciar amb \u00e8xit a trav\u00e9s d&#8217;Instagram pot trigar molt de temps, especialment per als venedors digitals amb molt m\u00e9s a fer.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de la configuraci\u00f3 d&#8217;anuncis a Instagram i com utilitzar la plataforma per arribar al teu p\u00fablic objectiu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Comprendre_la_publicitat_a_Instagram\"><\/span>\u2705 Comprendre la publicitat a Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/04\/publicidad-en-instagram-.png\" alt=\"Publicitat a Instagram\" class=\"wp-image-9744\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/04\/publicidad-en-instagram-.png 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/04\/publicidad-en-instagram--300x169.png 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/04\/publicidad-en-instagram--768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Instagram \u00e9s propietat de (META) i en realitat representa aproximadament una quarta part dels ingressos publicitaris totals de <strong>META<\/strong> (Facebook).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per anunciar a Instagram, hem de configurar un compte de <a href=\"https:\/\/business.facebook.com\/\"><strong>Facebook Business Manager<\/strong><\/a>. Els anuncis es creen i s&#8217;administren a trav\u00e9s de la plataforma d&#8217;anuncis de Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s incre\u00efblement convenient per a qualsevol persona que estigui familiaritzada amb la <strong>publicitat digital a Facebook<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no us esteu acostumant a la publicitat en qualsevol de les plataformes, no us preocupeu, us guiarem a trav\u00e9s del proc\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Lestructura_dels_anuncis_dInstagram_es_molt_semblant_als_anuncis_de_Google_o_Facebook\"><\/span>\u2705 L&#8217;estructura dels anuncis d&#8217;Instagram \u00e9s molt semblant als anuncis de Google o Facebook:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Els anunciants poden crear una varietat d&#8217;anuncis diferents segons l&#8217;oferta de productes o serveis que voleu mostrar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per exemple, un gran \u00fas dels <strong>anuncis de carrusel<\/strong> \u00e9s mostrar productes individuals, com ara sabates en una col\u00b7lecci\u00f3 d&#8217;estiu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3 mostrem un exemple de com una marca pot fer servir un anunci de <strong>carrusel per mostrar fins a 10 productes <\/strong>(fruites, en aquest cas).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/04\/instagram-movil.jpg\" alt=\"Publicitat a Instagram\" class=\"wp-image-9749\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/04\/instagram-movil.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/04\/instagram-movil-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2020\/04\/instagram-movil-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c9s important tenir en compte que no tots els formats d&#8217;anuncis s\u00f3n efectius per a totes les marques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Haurem de decidir quin tipus d&#8217;objectiu volem assolir amb els nostres anuncis:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Augmentar la consci\u00e8ncia de marca.<\/li>\n\n\n\n<li>Incrementar l&#8217;abast de la marca.<\/li>\n\n\n\n<li>Augmentar el tr\u00e0nsit del lloc.<\/li>\n\n\n\n<li>Fomentar el comprom\u00eds.<\/li>\n\n\n\n<li>Obtenir instal\u00b7lacions d&#8217;aplicacions.<\/li>\n\n\n\n<li>Augmenta les vistes de v\u00eddeo.<\/li>\n\n\n\n<li>Generar leads.<\/li>\n\n\n\n<li>Rebre missatges<\/li>\n\n\n\n<li>Augmenta les conversions.<\/li>\n\n\n\n<li>Realitzar vendes per cat\u00e0leg.<\/li>\n\n\n\n<li>Augmenta el tr\u00e0nsit de la botiga.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s d&#8217;establir objectius i objectius publicitaris, podrem seleccionar f\u00e0cilment el millor format d&#8217;anunci per a les necessitats de la nostra marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Opcions_dorientacio_a_Instagram\"><\/span>\u2705 Opcions d&#8217;orientaci\u00f3 a Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Igual que la seva empresa matriu Facebook, Instagram ofereix for\u00e7a opcions de publicitat altament espec\u00edfiques. Els anunciants digitals poden reduir la seva audi\u00e8ncia a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ubicaci\u00f3<\/li>\n\n\n\n<li>Demografia<\/li>\n\n\n\n<li>Interessos<\/li>\n\n\n\n<li>Comportaments<\/li>\n\n\n\n<li>Audi\u00e8ncies personalitzades<\/li>\n\n\n\n<li>Audi\u00e8ncies similars<\/li>\n\n\n\n<li>Segmentaci\u00f3 automatitzada<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Depenent del nostre p\u00fablic objectiu, <strong>podem dirigir les audi\u00e8ncies espec\u00edfiques<\/strong> m\u00e9s f\u00e0cilment amb Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suposem que dirigeixes un negoci local que ven roba c\u00f2moda per practicar senderisme i ciclisme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pots fer servir Instagram <strong>per dirigir-te a usuaris que estiguin interessats<\/strong> en la naturalesa i la forma f\u00edsica, que tinguin entre 24 i 55 anys i que visquin a la mateixa localitat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D&#8217;aquesta manera, no estarem desaprofitant diners tractant de <strong>publicitar persones que no estan com a p\u00fablic objectiu<\/strong> (o que no estan a prop del nostre negoci local).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Configurar audi\u00e8ncies a trav\u00e9s dels anuncis de Facebook perqu\u00e8 puguem estar segurs que els anuncis arribaran a les persones adequades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Algunes_estadistiques_importants_dInstagram_a_que_prestar_atencio\"><\/span>\u2705 Algunes estad\u00edstiques importants d&#8217;Instagram a qu\u00e8 prestar atenci\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Instagram \u00e9s una plataforma enfocada visualment<\/strong>, que la distingeix de la cerca de Facebook o Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es garanteix que <strong>veurem imatges altament seleccionades<\/strong> quan ens desplacem pel seu feed, i \u00e9s important que la nostra marca sigui reconeguda per aconseguir m\u00e9s \u00e8xit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Quan_creem_anuncis_a_Instagram_hem_de_tenir_en_compte_algunes_coses\"><\/span>\u2705 Quan creem anuncis a Instagram, hem de tenir en compte algunes coses:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les publicacions de v\u00eddeo reben aproximadament un <strong>38% m\u00e9s de participaci\u00f3<\/strong> que les fotos i m\u00e9s de 2 vegades m\u00e9s comentaris. Aix\u00f2 no vol dir que necessitem crear anuncis de v\u00eddeo, per\u00f2 \u00e9s \u00fatil tenir en compte que poden funcionar millor.<\/li>\n\n\n\n<li>Les imatges amb m\u00e9s espai negatiu generen gaireb\u00e9 un <strong>30% m\u00e9s<\/strong> <strong>de m&#8217;agrada<\/strong> que les imatges sense espai negatiu. Les imatges simples i netes s\u00f3n una gran aposta per a qualsevol marca que comen\u00e7a a anunciar-se a Instagram!<\/li>\n\n\n\n<li><strong>Un de cada quatre anuncis d&#8217;Instagram<\/strong> \u00e9s un anunci de v\u00eddeo. Si tenim el pressupost i el temps, intentem experimentar amb almenys un o dos anuncis de v\u00eddeo per al nostre negoci!<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Agafa el teu temps per crear anuncis d&#8217;Instagram<\/strong>. Assegureu-vos que siguin visualment atractius i en el format correcte per comunicar-vos de manera efectiva amb el vostre p\u00fablic objectiu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com sempre, recomanem <strong>fer un parell de proves de test A\/B<\/strong> per descobrir quins anuncis funcionen millor per al negoci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Conclusio_Estas_llest_per_provar_sort_amb_la_publicitat_a_Instagram\"><\/span>\u2705 Conclusi\u00f3: Est\u00e0s llest per provar sort amb la publicitat a Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recordeu que cal configurar un compte de <strong>Business Manager (<\/strong>necessari per anunciar a Instagram).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sabem que la publicitat digital pot ser una tasca descoratjadora, per\u00f2 si necessites ajuda o vols que gestionem nosaltres les teves campanyes de publicitat a les xarxes socials, <strong><a href=\"https:\/\/www.nextweb.cat\/ca\/contacte\/\"> posa&#8217;t en contacte amb nosaltres<\/a><\/strong> i parlem, et convidem al \u2615.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si encara no t&#8217;has endinsat al m\u00f3n de la publicitat a Instagram, est\u00e0s perdent una oportunitat inavaluable per impulsar la teva marca i connectar-te amb la teva audi\u00e8ncia de manera efectiva. En un m\u00f3n digital cada cop m\u00e9s competitiu, Instagram es destaca com una plataforma clau per promocionar els teus productes o serveis. Amb milions&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[224,216],"tags":[],"class_list":["post-17379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-ca","category-marqueting-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicitat a Instagram: Una guia d&#039;ajuda - NEXTWEB<\/title>\n<meta name=\"description\" content=\"Com fer publicitat a Instagram? Aqu\u00ed trobar\u00e0s m\u00e8todes pr\u00e0ctics per a la teva estrat\u00e8gia. Necessites gestionar les campanyes de publicitat?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextweb.cat\/ca\/2024\/02\/19\/publicitat-a-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicitat a Instagram: Una guia d&#039;ajuda - NEXTWEB\" \/>\n<meta property=\"og:description\" content=\"Com fer publicitat a Instagram? Aqu\u00ed trobar\u00e0s m\u00e8todes pr\u00e0ctics per a la teva estrat\u00e8gia. 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