{"id":8743,"date":"2019-02-08T13:06:00","date_gmt":"2019-02-08T12:06:00","guid":{"rendered":"https:\/\/www.nextweb.cat\/?p=8743"},"modified":"2022-03-04T12:49:35","modified_gmt":"2022-03-04T11:49:35","slug":"la-importancia-dun-certificat-de-seguretat","status":"publish","type":"post","link":"https:\/\/www.nextweb.cat\/ca\/2019\/02\/08\/la-importancia-dun-certificat-de-seguretat\/","title":{"rendered":"La Import\u00e0ncia d&#8217;un Certificat de Seguretat"},"content":{"rendered":"<p>La import\u00e0ncia d&#8217;un certificat de seguretat en un lloc web, \u00e9s un protocol segur, tal com ho demostra la designaci\u00f3 <strong>HTTPS<\/strong> , \u00e9s una prioritat per als motors de cerca.<\/p>\n<p>Per\u00f2 els canvis a <a href=\"https:\/\/developers.google.com\/web\/updates\/2018\/11\/devtools\" target=\"_blank\" rel=\"noopener noreferrer\">Google Chrome<\/a> fan que sigui important per als navegadors web.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac5a02a89f73\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #13a89e;color:#13a89e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #13a89e;color:#13a89e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5a02a89f73\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextweb.cat\/ca\/2019\/02\/08\/la-importancia-dun-certificat-de-seguretat\/#HTTPS_i_comportament_del_navegador\" >HTTPS i comportament del navegador<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextweb.cat\/ca\/2019\/02\/08\/la-importancia-dun-certificat-de-seguretat\/#Millora_de_les_classificacions\" >Millora de les classificacions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextweb.cat\/ca\/2019\/02\/08\/la-importancia-dun-certificat-de-seguretat\/#Migracio_a_HTTPS\" >Migraci\u00f3 a HTTPS<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"HTTPS_i_comportament_del_navegador\"><\/span>HTTPS i comportament del navegador<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-8746 size-full\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/02\/https.jpg\" alt=\"Certificat de seguretat\" width=\"800\" height=\"320\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/02\/https.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/02\/https-300x120.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/02\/https-768x307.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Google<\/strong> est\u00e0 abordant el repte de la seguretat a trav\u00e9s del web a trav\u00e9s del nostre navegador Chrome.<\/p>\n<p>L&#8217;equip de Chrome va anunciar que totes les p\u00e0gines web sense un certificat HTTPS mostrin una etiqueta &#8220;No segura&#8221; a partir de Chrome 68,\u00a0 llan\u00e7ada al juliol de 2018.<\/p>\n<p>Tot i que el comportament del navegador no sol ser considerat m\u00e0rqueting de cerca natural, aix\u00f2 <strong>afecta la percepci\u00f3 dels visitants\/clients sobre la qualitat de la nostra empresa<\/strong>.<\/p>\n<p>La <a href=\"https:\/\/www.nextweb.cat\/2017\/03\/08\/3-claves-del-seo-2017\/\">recerca natural<\/a> \u00e9s una excel\u00b7lent manera d&#8217;exposar m\u00e9s persones a la vostra marca i reafirmar l&#8217;inter\u00e8s d&#8217;aquells que ja saben d&#8217;ell.<\/p>\n<blockquote><p><em>L&#8217;experi\u00e8ncia que els visitants tinguin al nostre lloc web crear\u00e0 una forta impressi\u00f3.<\/em><\/p><\/blockquote>\n<p><strong><br \/>\nEn veure un av\u00eds al seu navegador que el lloc no est\u00e0 segur pot indicar que \u00e9s de risc o de baixa qualitat<\/strong>. Podria fer que el cercador sort\u00eds i tri\u00e9s un competidor.<\/p>\n<p>A m\u00e9s, un augment de rebots r\u00e0pids podria provocar en els motors de cerca una disminuci\u00f3 de classificaci\u00f3, en funci\u00f3 de la presumpci\u00f3 que els cercadors no troben el que volen.<\/p>\n<blockquote><p>Aix\u00ed, un canvi en l&#8217;etiquetatge de seguretat d&#8217;un navegador \u00e0mpliament utilitzat com Chrome podria afectar el rendiment de la cerca natural.<\/p><\/blockquote>\n<p>A m\u00e9s de les advert\u00e8ncies avan\u00e7ades de <strong>Google de Chrome, Safari i Firefox, els altres navegadors principals, tamb\u00e9 proporcionen senyals de seguretat a les seves barres d&#8217;adreces<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Millora_de_les_classificacions\"><\/span>Millora de les classificacions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Durant molt temps, Google ha tingut un impuls molt important per aconseguir una xarxa m\u00e9s segura.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8752 size-full\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/02\/seguridad-web.jpg\" alt=\"la Import\u00e0ncia d'un certificat de seguretat\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/02\/seguridad-web.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/02\/seguridad-web-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/02\/seguridad-web-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nL&#8217;increment de classificaci\u00f3 de Google associat amb <strong>HTTPS<\/strong> es basa exclusivament en les lletres &#8220;HTTPS&#8221; de l&#8217;URL, a difer\u00e8ncia de l&#8217;exist\u00e8ncia d&#8217;un certificat v\u00e0lid.<\/p>\n<p>Aix\u00f2 vol dir que fins i tot p\u00e0gines insegures podrien rebre un augment de classificaci\u00f3 si es disfressen darrere d&#8217;una notaci\u00f3 HTTPS.<\/p>\n<p>Sembla un esfor\u00e7 bastant feble del gegant de la cerca, per\u00f2, segons sembla, va decidir centrar-se en altres \u00e0rees de l&#8217;algoritme.<\/p>\n<blockquote><p>Tot i aix\u00ed, en el m\u00f3n competitiu de l&#8217;optimitzaci\u00f3 de motors de cerca, fins i tot un petit augment de classificaci\u00f3 podria donar-te el lideratge sobre un competidor i crear ingressos addicionals de cerca natural.<\/p><\/blockquote>\n<p><strong><br \/>\nBing<\/strong>, el segon motor de cerca m\u00e9s gran del m\u00f3n a trav\u00e9s de l&#8217;ordinador i els dispositius m\u00f2bils combinat, <strong>considera que la seguretat del lloc \u00e9s una q\u00fcesti\u00f3 de l&#8217;elecci\u00f3 del propietari, en lloc d&#8217;un senyal de classificaci\u00f3<\/strong>.<\/p>\n<p>Bing no, segons sembla, proporcioni un impuls de classificaci\u00f3 per HTTPS.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Migracio_a_HTTPS\"><\/span>Migraci\u00f3 a HTTPS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La <a href=\"https:\/\/www.nextweb.cat\/2017\/03\/08\/3-claves-del-seo-2017\/\">migraci\u00f3 a HTTPS<\/a> no comporta nom\u00e9s comprar un certificat de seguretat. Es tracta de tot, des de les imatges fins als enlla\u00e7os\u00a0 301 i les redireccions. El proc\u00e9s sovint \u00e9s complicat.<\/p>\n<p><strong>Gran part de la complexitat implica SEO, ja que la migraci\u00f3 hauria de preservar els r\u00e0nquings org\u00e0nics<\/strong>.<\/p>\n<p>S&#8217;ha de tractar com qualsevol altre canvi d&#8217;URL o migraci\u00f3 t\u00e8cnica. <strong>Els motors de cerca consideren HTTP i HTTPS com URL diferents.<\/strong><\/p>\n<p>D&#8217;aquesta manera, HTTP i HTTPS es poden indexar simult\u00e0niament i crear contingut duplicat que competeix per la classificaci\u00f3 i l&#8217;autoritzaci\u00f3 de l&#8217;enlla\u00e7 entre les diferents versions del lloc.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8754 size-full\" src=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/02\/google-tablet.jpg\" alt=\"Seguretat als navegadors\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/02\/google-tablet.jpg 800w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/02\/google-tablet-300x200.jpg 300w, https:\/\/www.nextweb.cat\/wp-content\/uploads\/2019\/02\/google-tablet-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nCom a tal, ens hem d&#8217;assegurar de registrar i verificar a <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\"><strong>Google Search Console<\/strong> <\/a>i <a href=\"https:\/\/www.bing.com\/webmasters\/about\" target=\"_blank\" rel=\"noopener\"><strong>Bing Webmaster Tools<\/strong><\/a> les versions <strong>HTTPS del lloc web i tots els nostres subdominis, inclosos www i no www<\/strong>.<\/p>\n<p>Els motors de cerca utilitzen aquestes eines per enviar-nos missatges sobre el rendiment i la capacitat de rastreig del lloc, que ser\u00e0 de vital import\u00e0ncia a mesura que fem la migraci\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La import\u00e0ncia d&#8217;un certificat de seguretat en un lloc web, \u00e9s un protocol segur, tal com ho demostra la designaci\u00f3 HTTPS , \u00e9s una prioritat per als motors de cerca. Per\u00f2 els canvis a Google Chrome fan que sigui important per als navegadors web. HTTPS i comportament del navegador Google est\u00e0 abordant el repte de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jet_geo_exclude_from_ai_visibility":false,"footnotes":""},"categories":[147,71,72],"tags":[],"class_list":["post-8743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-seguridad-2","category-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Import\u00e0ncia d&#039;un Certificat de Seguretat - NEXTWEB<\/title>\n<meta name=\"description\" content=\"Google est\u00e0 abordant el repte de la seguretat a trav\u00e9s del nostre navegador Chrome, per aix\u00f2 la import\u00e0ncia d&#039;un certificat de seguretat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextweb.cat\/ca\/2019\/02\/08\/la-importancia-dun-certificat-de-seguretat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Import\u00e0ncia d&#039;un Certificat de Seguretat - 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